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There are new entrepreneurs in
music, new people, younger people
with a lot of creativity that
they really focused in the...
...not only into the music but also
into how they relate music and...
...videos and experiences.
Avui en dia no, avui en dia un
videoclip és molt més fàcil que
tu el puguis difondre mitjançant
una eina com YouTube per exemple
i saps que pots arribar directament
a tot el món, després llavonses
l'acceptació que tengui o no ja
depèn de si és bona o no és bona
sa cançó i de si tens
sort o no en tens.
Antes por ejemplo los videos,
no había videos era una foto
y tu ponías la música. Pero claro
ahora esto esta progresando,
todo el mundo esta poniendo
vídeos y ya es competencia.
Tienes que hacer una buena canción y
un buen video para atraer a la gente.
y un buen video para
atraer a la gente.
Every single time that I produced a
song or a sound with any other...
...I mean without an image the
repercussion has been a way lower
than any other time that I recorded
a video and I putted together with...
the song and the lyrics that I was
trying to tell through the song
you do both at the same time and
I think you reach more people
than when you just produce music
and you just create a song.
Creo que según el género
tengamos, ayuda o no ayuda.
Podemos tener ahora de ejemplo el
“Trap” que se esta haciendo muy famoso.
Y el “Trap" ahora mismo tiene unas
producciones audiovisuales buenísimas.
De gente que ha salido de la nada
ha pillado su cámara ha ido
aprendiendo y ha ido haciendo
videos y están quedando de lujo.
As you can't watch films that is
like under...I mean you can't watch
this film under eighteen years old,
I truly believe that there is some
music that you need to be a grown
man ready to listen to the lyrics.
Ya que los jóvenes a veces toman
a alguien como ídolo o referencia.
Y si ves a tu ídolo o referencia
fumar o hacer cualquier cosa
que no esté entre lo normal pues
tienen tendencia a copiarlo.
If we think about different styles
of music like rap, like reggaeton
or something, where lyrics explain
...horrible stories about, you know,
about drugs, drug dealers, weapons.
Pues és molt grossa i positiu o
negatiu pues depèn de sa cançó.
Si és una cançó guarra
amb una lletra agressiva
pues per molt bó que sigui sa cançó
i sa melodia, i sa harmonia o lo que
sigui pues aquella lletra dona un
mal rollo. Per lo tant no és positiu
en canvi si és una cançó guapa
és una cançó que xerra
de coses positives, de amor,
de llum, de natura, de riure.
Pues es una cosa positiva tot depèn
de es videoclip que sigui.
I mean I don't like kids listening
to this kind of music, and you know
at the end of the day they really
influenced by this songs,...
this lyrics and this music. I mean
if you watch a video where your idol
where your star is wearing...you
know. Is carrying up a weapon
an AK-47, when he is with three,
four girls, you know, doing drugs
and all the things. I mean the young
men probably see himself into that
position. Also I believe that, you
know, more and more Spanish people
they learning English, they learning
another languages and they exposed
to different English lyrics that
most of older people, they don't
understand the lyrics but most of
the kids already with the education
they get in, they understand those
lyrics and you and know see.
At the end of the day, you know,
they feel like...they understand,
they feel and they become to what
they're hearing. So it's really
important to be careful in order to
don't bad educate those kids.
You know, through the music and
don't influence them too much.