How to attract talent without overpaying with title PART 1_1

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Hi this is Kevin Griffith, CEO of AmpliFi. There are other ways to attract talent. One way is to rely on your culture. Large corporations really struggle with this. Their culture is really hard to influence top to bottom. If you've got 25,000, 30,000 employees, you're going to have lots of different cultures from all the different departments. And that's not good or bad. It's just people want a more cohesive culture throughout the company. And small companies really have an advantage and the potential to do that.