Adobe - Retail Immersion-HD
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The divide between the digital and the physical world is disappearing.
More people are using
smartphones in-store
and in-store sales are being influenced by digital touchpoints.
Enterprises now manage an
average of 268 touchpoints
for their consumers.
And even though in-store traffic is down compared to ecommerce,
it's still critical to business and
mobile is the perfect bridge
between in-store and
the world of ecommerce.
That's where Adobe can help.
We created something we call
the Unified Retail Experience.
It's meant to help retailers
bridge the physical and digital
customer experience by seamlessly combining in-store interactive
touchscreen technology,
RFID and iBeacon technology,
and mobile and IOT devices.
Based on the customer's preference, the experience allows for
anonymous shopping,
high touch clienteling services,
and seamless checkout.
By adapting to the evolving
needs of consumers,
retailers can nurture a deeper more meaningful relationship with them
and cultivate stronger loyalty.
Consumers can browse collections
in-store, view their wish list online,
and poke around before requesting help with a simple touch.
Store associates can monitor store operations, keep track of daily tasks,
and access useful
information and offers.
If the customer logs into the store app, then the associate can access
that customer's CRN data
which would allow them
to give better recommendations, access special promotions,
and provide faster checkout.
Dressing room experiences, for example, can be revolutionized
by a smart display screen that has access to wish lists, purchase history
and sizing and associates
can be more helpful
and make more
meaningful suggestions.
And new checkout options will allow consumers to bust the checkout line
by checking out directly on the
smart display through their phone
or with Smart Back technology that will recognize items in the bag
and send a receipt to
the customer by email.
Adobe Marketing Cloud
and Adobe Creative Cloud
along with our unified retail experience is just one great example
of how Adobe continues to help change the world and retail
through digital experiences.
Adobe