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Social Media Revolution

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Is Social Media a Fad? Or is it the biggest shift since the industrial revolution? Welcome to the Revolution By 2010 gen Y will outnumber baby boomers 96% of them have joined a social network Social media has overtaken porn as the #1 activity on the web 1 out of 8 couples married in the U.S. last year met via social media Years to reach 50 million users Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook added 100 million users in less than 9 months iPod Application downloads hit 1 billion in 9 months If Facebook were a country it would be the world's 4th largest yet, China's QZone is larger with over 300 million using their services 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.. 1 in 6 higher education students are enrolled in online curriculum 80% of companies are using LinkedIn as their primary tool to find employees The fastest growing segment on Facebook is 55-63 year-old females Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama 80% of Twitter usage is on mobile devices people update anywhere, anytime Imagine what that means for bad customer experience? Generation Y and Z consider e-mail passé In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on Facebook What happens in Vegas stays on twitter What happens in Vegas stays on orkut What happens in Vegas stays on bebo What happens in Vegas stays on flickr What happens in Vegas stays on digg What happens in Vegas stays on MySpace What happens in Vegas stays on YouTube YouTube is the 2nd largest search engine in the world YouTube has more than 100,000,000 videos Wiki is an Hawaiian term for Quick Wikipedia has over 13 million articles Studies show it's more accurate than Encyclopedia Britannica 78% of these articles are non-English If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour There are over 200,000,000 Blogs 54% of bloggers post content or tweet daily Word of mouth World of mouth 25% of search results for the world's top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands Do you like what they are saying about your brand? you better... People care more about how their social graph ranks products and services than how Google ranks them 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI 90% of people that can TiVo ads do hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 70% of 18- to 34-year-olds have watched TV on the Web ...only 33% have ever viewed a show on DVR/TiVo 25% of Americans in the past month said they watched a short video ...on their phone. 35% of book sales on Amazon are for the Kindle 24 of the 25 largest newspapers are experiencing record declines in circulation What's on your mind? We no longer search for the news, the news finds us... In the near future we will no longer search for products and services they will find us via social media Social media isn't a fad, it's a fundamental shift in the way we communicate. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily "It's the economy stupid." - James Carville, 1992 "It's a people driven economy stupid." - Erik Qualman, 2009 Successful companies in social media act more like Dale Carnegie and less like David Ogilby Listening first, selling second Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers. Still think social media is a fad? Welcome to the World of Socialnomics™ Are you ready? @equalman

Video Details

Duration: 4 minutes and 22 seconds
Year: 2009
Country: United States
Language: English
Producer: Socialnomics
Director: Erick Qualman
Views: 1,884
Posted by: ento on Aug 15, 2009

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics

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