Lexus Design Award 2017 Call for entries

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What will happen When a thesis and antithesis interact? THIS YEAR'S THEME IS.... THEME: YET CREATE A WHOLE NEW VALUE AND EXPERIENCE BY HARMONIZING INCOMPATIBLE ELEMENTS At Lexus The 'YET Philosophy' is at the heart of Lexus' creative mindset. Where others might compromise, we harmonize. Combining seemingly incompatible elements creates a synergy effect that opens the door to new possibilities and values. This 'YET' approach is in our DNA. I look forward to your design ideas and inviting you in our endeavor to create a brighter future and better world. Think YET, and challenge the common paradigm. Good luck! CALL FOR ENTRIES 10 AUG - 16 OCT, 2016 THEME: YET