Lexus Design Award 2017 Call for entries
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What will happen
When a thesis
and antithesis interact?
THIS YEAR'S THEME IS....
THEME: YET
CREATE A WHOLE NEW VALUE AND EXPERIENCE BY HARMONIZING INCOMPATIBLE ELEMENTS
At Lexus
The 'YET Philosophy' is at the heart of Lexus' creative mindset.
Where others might compromise,
we harmonize.
Combining seemingly incompatible elements creates a synergy effect
that opens the door
to new possibilities and values.
This 'YET' approach is in our DNA.
I look forward to your design ideas
and inviting you in our endeavor
to create a brighter future and
better world.
Think YET, and challenge
the common paradigm.
Good luck!
CALL FOR ENTRIES
10 AUG - 16 OCT, 2016
THEME: YET