Introduction to The Dos & Don'ts of Social Media Etiquette

♪ ♪ Whether you work for a large company, run a small business, or are looking to build your personal brand, social media is becoming an essential communication strategy for individuals and organizations. Being social media savvy not only helps to stay connected, but also has become an invaluable skill across many industries. However, in order for you to grow an effective voice on social media, you'll need to understand how to behave with good etiquette. By knowing how to conduct yourself online, you can get to know your coworkers in a new light, turn connections into prospective clients, and even gain respect from your community. Without proper knowledge on how to communicate across different networks, Social media can be a double-edge sword that strikes in real time. Imagine if you accidentally sent a message publicly that was meant to be private. Having a message fall into the wrong person's social stream can lead you in awkward situations, and perhaps even jeopardize personal relationships and opportunities. By understanding the fundamental guidelines around social media, you'll be able to create an online presence that's not only responsible and respectful, but also influential. In the following series of videos, you'll learn essential guidelines that can help you engage and interact more effectively. While there are hard rules for social media, you'll want to start by understanding the general etiquette as well as the dos and donts that can be applied across different social networks.