Introduction to The Dos & Don'ts of Social Media Etiquette
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Whether you work for a large company,
run a small business,
or are looking to build your personal brand,
social media is becoming an essential
communication strategy
for individuals and organizations.
Being social media savvy
not only helps to stay connected,
but also has become an invaluable skill
across many industries.
However, in order for you to grow
an effective voice on social media,
you'll need to understand
how to behave with good etiquette.
By knowing how to conduct yourself online,
you can get to know
your coworkers in a new light,
turn connections into prospective clients,
and even gain respect from your community.
Without proper knowledge on how
to communicate across different networks,
Social media can be a double-edge sword
that strikes in real time.
Imagine if you accidentally
sent a message publicly
that was meant to be private.
Having a message fall
into the wrong person's social stream
can lead you in awkward situations,
and perhaps even jeopardize
personal relationships and opportunities.
By understanding the fundamental
guidelines around social media,
you'll be able to create
an online presence
that's not only responsible and respectful,
but also influential.
In the following series of videos,
you'll learn essential guidelines
that can help you engage
and interact more effectively.
While there are hard rules
for social media,
you'll want to start
by understanding the general etiquette
as well as the dos and donts
that can be applied across
different social networks.