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Program or Be Programmed by Douglas Rushkoff

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When human beings acquired language, we didn't just learn to listen, we learned how to speak. When human beings acquired text, We learned, not just how to read, but how to write. And now, that we've acquired computers, We should learn not just how to use them, but how to program. Back at the 1980's, learning to use a computer was the same thing as learning to program one. But as computers got easier to use and more user friendly, the distance between using a computer and knowing how it worked got longer and wider. Until we had extremely opaque interfaces through which you do what the program says without any idea of what is actually going on behind the screen. Ask any kid what Facebook is for and he will tell you "Facebook is here to help me make friends". No. They're looking to figure out how to monetize people's relationships. If you don't know what the software you're using is for, then you're not using it, but being used by it. Back when I first got on the internet, I saw networking as the next great leap in human evolution. That we were moving towards a new networked organism. And I'm amazed at how few of us have actually decided to participate in this project. In a digital age - or any age, for that matter -, whoever holds the keys to programming ends up building the reality in which the rest of us live. Thanks to these technologies, we now have the ability to remake our economy, our education, our government, even our religions. If we don't seize the opoortunity to remake our world, I promise you someone - or something else - will do it for us.

Video Details

Duration: 2 minutes and 20 seconds
Country: United States
Language: English
Genre: Trailer
Producer: Hidden Driver
Views: 162
Posted by: junio on Oct 23, 2010

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? "Choose the former," writes Rushkoff, "and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make." In ten chapters, composed of ten "commands" accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

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