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Tools for Digital Storytelling

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Hi, this is Susan Tenby, Online Community Dir. Tech Soup. I just wanted to give you a little bit of an overview of what we are doing today. I'm having trouble with the next slide. Ah, there we are. So, for those of you who don't know who we are, Tech Soup is a non-profit technology organization. We serve the technology needs of non-profits, and we offer software and hardware technology products to non-profits. We also have a vibrant community where we teach non-profits how to network with each other. We have a learning center with articles and blogs. We have a global network of partners in 31 countries that do technology assistance for other non-profits. We are also working with libraries, teaching libraries how to use technology better; and we have a campaign for green technology. We offer recycled computers, and we have a web 2.0 arm of our organization which is Netsquared. Netsquared also has a conference and Netsquared can be seen at netsquared dot org. I'm going to be talking a little bit quickly right now, just to warn you, because we have quite a robust agenda. I just wanted to give you a little bit of background in case you are wondering why you are here. I assume that you are here because you want to learn how to create a digital story. What I mean by digital story is a media piece for your organization's communications. Whether it has to do with using Five Power Point, using ... which is video and a virtual world like ... or if it has to do with ....video or images, this is all about creating a story that is a moving, I like to think about it as a three dimensional web site. What you can do with a digital story is, you can ...your outreach..., which can bring in new funders, a new volunteer base, a younger volunteer base for example. And we are going to hope that by the end of today's webinar series that you will have learned the basics, the components of telling an effective story. That you will have learned how to use the tools, everything from picking up the camera to turning it on, operating the photos, etc. Meeting the experts who create the tools and the experts who teach them. ..... We hope that by the end of this webinar series that you guys are all ready to go and answer the challenge. The challenge is going to be, as you know, a digital storytelling contest for non-profits, where you will upload your video, or your ... on Flickr, or your story on goldmail using ...,,And we have a bunch of prizes. We have a flip video camera, we have a pro Flickr account, we have a gold mail account, and MP3 players. So we are hoping that you enter the challenge to be a part of this. And that following this webinar series that you ask your questions on Tech Soup forums. We will have a showcase of the winners in a drive-in mixed reality event, which is like a drive-in movie theater and ...., which will also be taking place in San Francisco in our headquarters on Branning Street. So, if you live near San Francisco, we invite you to take part in that on the 21st at 7 p.m. So, I just wanted to take a minute to acknowledge and thank our partners for this event, as you can see with this slide with all the links around it to our fantastic non-profit partners and our vendors on Tech Soup stock that have helped make this event happen. And with that I'm going to hand it over to Tara of Flickr, and Heather Kamp.I can see is in the online version of this webinar so, take it away, Flickr. (HK) Good morning. I am Heather Kemp. (ST) Hi, Heather. So, is Tara also going to be joining you? (HK) Tara just said hello; did you not hear her? (ST) No, I did not. I heard you. (HK) Hit Star 7? Ok. Tara seems to be having some difficulty. She's definitely on this, so I'm going to start. Good morning. We are really thrilled to be here to represent Flickr. I'm actually going to take over this stream for a moment. So can everybody see me log into Flickr? Hello? (ST) Oh, we are here. (HK) Okay, great. So I'm going to start with the assumption that everybody has a Flickr account. If you don't have a Flickr account that is going to be the first step when you go to flickr dot com there is a create an account button. You are going to need to have a Yahoo id; once you've got that Yahoo id, you will land at Flickr. So once you have first logged in, this is what we call the landing page. You can get back to this page at any time by clicking the Flickr logo in the top left hand corner of the site. The bits and pieces that you see on this page--one of the things that you will want to do for yourself is, this is what is called the buddy icon, you will also want to give yourself a screen name. On this page, the landing page, this is recent. You can see if you click on this tab, you can see recent uploads, or recent activity. Recent activity, there is actually another link here that gives you a full scope of the interaction around your site. So I have loaded a picture at sunrise this morning of a silhouette of my dog, and these are people commenting on my pictures. And I think what's most important for you all is in terms of how to get content on to your site. One of the easiest ways is to click on this upload link that is down is in the bottom of every single footer that leads to an upload page. It's very easy from here to click on this link; so now I've cleaned up my desktop. Let me see if I've got something here. I can add a picture. For demonstration purposes I'm going to set it to private. But anyway, so you just click on that image, upload the photo, it's thinking a little bit, it's now added, it's been uploaded; I uploaded it as private, so it's only going to be visible to me for the present time. When I click on the add a description, this is the next step. What it does is, it will show all the pictures. You can select/create a title here, you can add a description, and you can add tags, individual tags, so that it will become associated; you don't have to do it at this point, you could actually just skip all these points, hit save, and it will take you to your photo stream. So you can see here, I just added this picture, but right now only I can see this photo. So that's a very easy way using uploader. If you want to download one of the various uploaders, if you go to the tools page, there is a link here in the footer under help. This will take you to our latest uploader. So, if you want to use a desktop uploader, which is better if you are uploading a lot of content into your account, there is a Windows version and a Mac version. There is also information on this page, how to upload by e-mail. It's very easy to upload by e-mail from a mobile device. And then if you want to use a third ..., because Flickr is built on an open ATI structure, a lot of developers have created different applications and plugins for other ways. There is actually a direct upload path now from IPhoto as well that is built in. That has become one of our more popular uploading tools. So there are different ways of getting your content on to Flickr. Once you have got your content on Flickr, you'll see a photo page, this is an individual photo page. You'll notice at the top it has got this long number. I can add a note if I want to add additional information to this. I can click on this add a note button and that gives me an opportunity to create a box around the photo, and I say this is Bug, which is one of the dogs. And that sort of note adds specific information around that photo. I can also, these are individual tags associated with this; I actually uploaded this directly to Flickr, but we have a Flickr to Twitter integration, so I also twittered this picture at the same time. I have a default for anything that comes through upload by e-mail, Touch Pad and iPhone, but there is a way that you can add tags as well to uploading by e-mail. So I added Silhouette's shadow and this, it's a personal early morning walk report. I could also add the name of my dogs, Chica is one, and Bug. Because I continue to add this information to all of my photos, what you will be able to see is when I click on--there are two aspects to this: this little world icon are all global photos on Flickr tags with this, but if I click on the word itself, it will bring back all the photos that I personally have uploaded. So that you will see that this is a picture of my frumpy 11-year old chihuahua. So that's why tagging can be really important. It's a really easy way for you to be able to get back and find pictures like information. One of the things that I personally most love about Flickr is the ability to add your location information to any photograph. What you can do is you can click on this link, add to your map, and so zoom in a little bit here, and it thinks quite rightly that it was taken at this point in Buena Vista Park, so I'm going to say save to map and now that picture has been added to my map. You can see all of the photos here, if you click on the you button, you can go to your map afterwards and you will begin to see all of the photos that you have added to your location information. Like most things on Flickr, there are different levels of privacy that you can set to each photo. When you upload a photo you can choose to show that photo to everyone, you can share it with just a group of people you identify as friends, as family, friends and family, or just yourself. So that the slide of India that I uploaded at the beginning, I just have that where I can see it now. The same can be said of your location information. And so while I might add your location information that everybody can see, like I did for the picture of the dogs, I might want to restrict who can see the your location information if I am adding pictures from around closer to where I live, or places that perhaps there is some sensitivity around that you may not want everybody knowing what that is. So that is adding a really easy drag and drop interface. We also, you can upload video...Yes? (ST) Hi, Heather. A question came in about linking Twitter and Flickr. I just wanted you to know. (HK) Oh, yeah. Let's go there. I'm going to go to my account page. Tara, is it under extending? It's under blogging. We just added this a couple of weeks ago. Sorry. Here. So, what you want to do is go to your account, it's linked to everywhere from the footer. You want to go to the your blog setting, you want to edit that. So what we have done is, we've set it up as a blog. So that right now you would go to this page and you would click on the add another blog, and that will then lead you through how to associate your Fllickr and Twitter accounts. And then once you have done that, you will be given a special e-mail address, and you will want to make a new contact in your address book and then when you are out and about you would use that special e-mail address and what that looks like when you go to Twitter; so everybody turn away, don't look. So this is the one that I Twittered this morning; so you can see there is a special Flic dot kr. We have these special short URLs that are created so once it gets posted to Flickr the subject line of your e-mail becomes your tweet and it adds a special short URL. And I think you have 116 characters to write your tweet, we need some of them to save for the URL. So when you click on the special URL, it takes you back to that page. So that is how the two are associated. This bit I added myself afterwards, that is not an aspect of the feature. (ST) Hi, Heather? (HK) Yeah, Susan, hi. (ST) So, we have about a minute left, or 40 seconds. So, in the last minute, someone had asked about Flickr being free. I know, if you could just talk about the Pro versus the free account, we'll end on that. And then Autumn, who is our customer service rep from Tech Soup Stock can answer more fully on open stock. (HK) Okay. So, you can definitely start with a free account. With a free account you can upload up to, here, here's the differences with the free and pro account. So, with a free account you can upload 100mb monthly photo upload limit; you can upload two videos per month; video on Flickr is 90-second maximum, 150mb per video for free accounts. The main differences, your photo stream you are limited to the first 200 images, and you can only add your photos to 10 group pools. And you don't have access to your originals. What you get for $24.95 a year for a pro account you will see on this list that you have unlimited photo uploads, unlimited video uploads, and the video size is now 500mb instead of 150mb. You can see HD video. So under the ... you will see all the differences between the free and pro accounts. But a free account is definitely the way to go as a beginning. There is definitely enough that you can do in the first month to see if Flickr is really for you and if the tools and the things that we have are what you need for your organization. (ST) Alright. Well, thank you, Heather. I have to speed up as we are running over and we have 15 minutes of Q&A at the very end where people can ask additional questions. But thank you so much, and people can look into the pro account option versus the free account on Tech Soup Stock; if you look in Open Tech Stock you can see that. Thanks so much. Flickr rocks. Everybody will be able to play around with Flickr when they do the challenge and make their own five frame digital story. (HK) Definitely. We are here if anyone has any questions afterwards. (ST) Yeah, you are also in open Chat, but the Q&A for sure. Thanks so much. Next we are going to talk to ... of GoldMail. Are you on the line? (?) I am.(ST) Thank you for being patient with us going over. I'm kind of somebody who tends to run late in life so I'll just turn it over to you and questions as usual can be put in via the channels we are using for the event, open Chat and Tweet Chat. (?) Thanks. Thank you again and good morning everybody. Just to warn you, I just lost the audio a moment ago, but if I drop off I'll try and be back as soon as I can. I'm the ...manager hear at GoldMail and I just want to spend the next ten minutes or so sharing with you just how easy it is to actually create a digital story by using GoldMail software. First off, what is GoldMail? GoldMail allows you to create very easily an audio slide show message. The buyer selects the images, and those images can be anything from a Power Point, they could just be photos that you have got on your computer, or a screen grab. And then you record your voice over those images in series. When you have done that you upload your completed story or message to a server and you get to a link that you can use to share your story with others, so that can obviously be shared on e-mail or posted anywhere on the web. And when the recipient clicks that link, the message will open and play in the web browser. So, a couple of points on why you would want to use GoldMail for your story. Having a story in your own words using voice and visuals really allows you to connect to and inspire the viewer. It's the combination of voice and visuals that is much more memorable than either voice or visuals alone. And really, again, what I want to show you is how easy it is to create a high impact multimedia message in literally minutes using GoldMail. So I actually created a GoldMail message this morning that we will send around after the webinar. I just want to walk you through what I did to create it. I did this for an organization called Hands On Disaster Response that I've done some work for in the past. So let me take you through what I did. This is the GoldMail composer, which you would download to your computer. It's available for Windows but unfortunately not for Macs. But you can view a GoldMail on Windows or a Mac. So here I am in GoldMail composer and you can see there are three easy steps I'll lead you through. You can create and record, and then you can share your message. First thing I did was name my message The Hands On Disaster Response Story. And here I have in the create section a slide sorter. There is actually a slide present in the slide sorter and this is going to be the final slide in my message. What I'm able to do with this slide is define a web page where if the recipient of the message clicks this button, because this is the last slide of the message they would go to the Hands On Disaster web page. So what I did was enter the Hands On Disaster Response URL and a bit of text. And you will see that button again in a moment or two. So now I went to adding content to my message. I like to start a message off by using a picture, so I used a business card from GoldMail. I previously set up my business card so that when I press the business card button, my business card appears in the slide sorter. Obviously I could edit this at any point, changing my logo and details. Next thing I did was choose some pictures from my hard drive, and as I said before I could have used a Power Point, but I just picked a lot of relevant pictures to help me tell my story. These pictures are added to the slide sorter and then it is an easy to go through and if I want, annotate them with a title or caption. And that is exactly what I did with my message. On the fifth slide here I added a quick title, and I'm just using the font code there to change the color of the font. And then on the sixth slide here I decided I wanted to highlight an area, so I drew a little box around an area. And that's pretty much as easy as it is. I did want to do one last thing, which is add the Hands On Disaster Response web site as one of my slides. And to do that, to add anything from your computer is actually to take a screen grab. So you can use the control, print, screen button on your computer, and here I just made a screen grab of my desktop with the Hands On Disaster Response web site open. I then went back to GoldMail, and this button here takes me to the clipboard, and it takes me to the screenshot of my desktop. I didn't want everything on my desktop so I highlighted the area I wanted to keep and used the crop button to crop that out. So now I have got all my slides in a row in the GoldMail slide sorter in the create step. Finally, what I did was I used this button here in the bottom right corner to add some speaking notes to each slide. You can see here I have the first slide highlighted and I was able to just type into the notes field with the speaking notes button and type in to the notes field my script. So as I talk through the slide deck I would be able to just literally read my way through. So from the create step I went over to record, you can see the recording tools here. I simply hit the record button and start speaking over each slide. As I reach the end of the slide I just hit the next slide button and it moves me on. And that was it. I went through my message; it took about 40-50 seconds, I spoke through right to the end and then pressed stop. I could have previewed, but I was happy with my message so I hit the share button, the third step. When I hit share, my completed message was uploaded and I was able then to share my message in one of the ways that appear here. So as I said before, once the message is ready you prepare a link to that message, you can see that here, I was able to easily use this button here just to copy this little bit of greetings text and my link, and I could just paste that into my e-mail. I sent it over to Tech Soup. I could have used this button to automatically open Outlook, which I have on my computer, or this button, which would allow me to actually not just send the link, but also send that link with a picture to my own e-mail, which I could then forward on. So just to show you how that would look, I could have uploaded a picture so that when that link arrived in my e-mail and I could then forward it on, the link is linked to this picture. Seeing the picture is much more powerful than just seeing the link alone. The other option was to post the link up onto the internet; and to do that I could simply copy that link to my clipboard and post it for example to the Tech Soup Forum. I could also quickly and easily post the message I've made to FaceBook or Twitter. In fact I did post it to Twitter. If you are logged into either of those services, then your link will just appear up there in FaceBook there is a nice little thumbnail with the first slide of your message. So, as I said, the message that you create with GoldMail stays in the web browser. It doesn't matter how you send that link, the recipient is always going to click the link and open the message that you have created, that slide show in that web browser, and they can click through and play your message. Now back at the beginning I discussed this button that I have designed as the final slide in my message. I can ask people if they would like more information about Hands On Disaster Response, click this button to their web site. And you can see that button now. So my message has been sent. Now back in GoldMail I can actually go and look and see how many views there have been of this message by clicking into the My GoldMail reporting area and looking at any messages I have sent. So that really is how easy it is to create and send a GoldMail. (ST) You have about a minute or two left; I just wanted to make sure--we do have a Q&A at the end, like I said, but I had grabbed a couple that I thought you might be able to answer quickly. For example, Emily asks can you get embedded code as well as the link? (?) At the moment you cannot create GoldMail on a Mac. You can play GoldMails on a Mac. Absolutely, you can embed code; I skipped through that. So you can embed a GoldMail onto your own web site, or if you have a blog, you can embed it in a blog, much like a YouTube video. (ST) I have another quick question that just came in, about how long can the presentations be? (?) Sure, absolutely. You have a maximum limit of 10 minutes. Which is about the same as you can upload as a video to YouTube. So, I'll just finish off by pointing out a very quick case study that was done last year, a fund raiser for the San Francisco Zoo. They just sent out an e-mail that hadn't had much response. And they found that when they used GoldMail, they really increased significantly the response to their fundraising effort. And if you would like to know more about fundraising GoldMail, you will see some more examples in the GoldMail Gallery dot goldmail dot com. There is a 30-day trial available, and GoldMail is also available from Tech Soup. A number of accounts are available there. I think I have one more slide. As Susan mentioned at the beginning, GoldMail is one of the ways you might choose to submit a digital story for the Challenge. We'll be very excited to see your GoldMails, and have fun making them. (ST) Well, thank you so much, (?), and we do have a few more questions that came in and we are collating all of those and we'll have you answer them after the rest of the presentation, but we need to move on to Michael Hoffman, from See 3 Communications. Michael, are you on the line? (MH) Yes. Can you hear me. (ST) Yes, I can. Welcome. (MH) Thank you and thank you guys for having I'm a little bit the odd man out here in the sense that what we do at See 3 is we help non-profits navigate the world of all of these tools and do both web development, video production, and consulting around how organizations can build internal capacity to really make use of all of these great new opportunities that are out there. It's really just a completely new world. I think we just saw with the GoldMail how easy it is to tell visual stories online today; and that is something that didn't exist before. So, See 3 is based here in Chicago; we work with organizations all over the country, and really focus on fundraising, advocacy and education exclusively for non-profits and social causes. I just want to start to set the stage here a little bit in my short time, and just say we don't realize how much the world has really changed in the last four years. And this is really the watershed moment for me and for what I do and how we think about the web. When Verizon and SBC, in August of 2005, that was really the end of AOL and the end of the dial-up world, and the beginning of real broadband access for everyone. There still is some digital divide but we are really seeing something fundamentally changed. And one way to think about that is that your web site is becoming your channel. So the web is becoming some kind of interactive hybrid that combines things that we thought of as being on television, in the sense of being able to deliver video effectively. But different because it's really interactive. But most organizations don't think about their web site as a channel. And don't think about programming their stories the way they would if they thought about it as a channel. So we are moving from the slower model to the channel model and we are seeing that all over the place. For example, this is the NRDC web site (National Resources Defense Council). You probably recognize this idea in web design here where there is a big visual space on the web site, on the home page where they are telling stories in a real visual way and giving hooks to different stories and information this way. And this is part of this move to real visual storytelling online, just thinking about web site like a channel. But what we think about a lot is also, and I'm going to talk a little about video here, is around connecting to goals, because I think sometimes we think about tools and we don't necessarily think about goals. So our job here at See 3 is really to help organizations match the tools to the goals. And not forget that we are actually trying to do something, we are trying to change policy, we are trying to get people to donate, we are trying advocate for change, we are trying to get people to turn out to an event. So sometimes we focus too much on the technology and not enough on what we are trying to achieve, and that is to our detriment. So, really thinking about planning and see planning questions so when you are thinking about using any kind of tools and telling your story, really taking a step back and saying what are our goals, who are we trying to reach, which is really a key question. What are we trying to say to those people, and how are we going to reach them, and what actions do we want them to take once they connect to us, and how are we going to measure success? It's is remarkable how many people don't have those conversations before they jump into working with the tools. So I'm just going to use the little bit of time that I have here to talk about some trends in video online that we are seeing, that we think are really fundamental, that connect to this idea as to how we actually move people to goals. Because the goal here isn't to get views, it's really to do something for your organization. So how does that work. One of the things we are seeing is video becoming less passive. We think about video often like we think about television which is a really passive experience, somebody consuming the content. But what we are seeing with the growth of social media is the opposite where people are being much more engaged in content and becoming the producers of content and the consumers at the same time. We are seeing some of those trends in video. One of those you might know is the idea of personalized video. The idea of bringing people in by changing the video depending on who is watching it. You probably saw this with what Move On did in Mom's Rising around Mother's Day. This is a screen shot here, something that is live now, something we did for the American Cancer Society, which connects directly to a fundraising event where we know the people support primarily the people walking in the event as much as they are supporting the cause, so let's make that more real to the people we are asking for funds. So, every walker in this event got a personalized video to send to their community. And we are really seeing the impact of that in the results there. So that's one way. Another thing that we are doing now is the idea of creating overlays that actually will accept data in video. So, you think about one of the challenges of videos, how do you get people to go from the video to whatever it is you want them to do? How do you shorten the amount of steps that are there in between. One of the ways that we are going to see increasingly is the idea of actually allowing for data to be integrated into the video itself. And another thing we are seeing is also just good web site integration. What that means is thinking about video content the way you think about other content on your web site. So that does video content show up when you do a site search on your site? Can you deliver video content on the fly, like related contents that are videos that you have? So, really thinking in a more sophisticated way about video content not being an add on but being treated the way you would treat other content. I'm going to let, when (?) talks, you two will talk more about this, but we are also seeing, YouTube is coming with new techniques that are also allowing for the ability to connect people and activities and actions right to video. So, I'm going to end here, and I'm happy to take your questions here, and if we run out of time in this forum overall, please feel free to send me an e-mail or find me on Twitter. (ST) Thanks, Michael. Can you hear me right now? (MH) Absolutely. (ST) Great. So, there was a question that came in for you. A general question. I seem to have misplaced that general question. Are there other questions, can my colleagues here relay that question back to me, because I've lost it in the Chat? Okay. The question got lost in the fray, but we'll hold it for the end. Next I'd like to bring in and introduce (?) ....from YouTube, talking about YouTube for non-profits. (?), you on the line? Can you hear me? (KG) (?), if you could touch star 7 when you hit your line. (?) Can you hear me now? (ST) Yes, (?). So, yes. My name is (?), and I work with YouTube non-profits and activism. That means I manage our non-profits program, which I will tell you a little bit about. And, as Michael mentioned briefly, I also work with our product team to try to find the products that would be most useful to non-profits and see if we can add them to our non-profit program or create programs around causes that may appeal to the general YouTube community. So, getting started, I'll tell you a little bit about the non-profit program, and then get into a few examples and tools that you may want to use. YouTube demographics, very quickly. A lot of people think that the average age of people on YouTube is 15-year-old kids, but if you look at this chart you can actually see that the age distribution is spread out over all ages, and there are actually as many people using the site who are over 55 as there are in the 18-34 age group. Even goes down between male and female. And then just a few facts in one minute 20 hours of video are uploaded to YouTube. As you can imagine, that is a lot of video. And, as Michael mentioned, I think it's important that you set your goals and your audience so that you are making sure that you are cutting through all those hours of video to get to the people that you really want to target. It is the sixth largest site in the United States, so definitely a wide reach. And 58 minutes is the average amount of time that is spent on YouTube. So, I'm sure you are like me, you have been sent a YouTube link before and then the next thing you know it's three hours later and you wonder where your afternoon has gone. So, now a little bit about the non-profit program. It is currently open to non-profit organizations in the US and the UK, and we get a lot of questions about when is this going to be rolled out to new countries.The answer is we have a very, very small team, so while we are working on it, there is nothing definite now that I can tell you. The benefits: ........, you can upload a hyperlinkable branded banner to the top of your page that can drag back to your web site or various points of your web site. The ability to upload longer, larger files. So for the vast majority of videos on YouTube, they can be under 10 minutes, they can be under three minutes. But if you have a training or a conference session that you want to upload, it gives you the ability to upload videos longer than 10 minutes. The optional embedded Google checkout button on your channel to drive fundraising, and then two things that are new for 2009. The option to ....thumbnails. In the past, if you, maybe you are a women's organization and you had the unfortunate thumbnail show up on your video of 17 men, or that unflattering shot of your executive director. You could actually take those thumbnails off the video now. Also new for 2009, and I'll talk about this later in presentation, is the ability to drive action from your videos via an in-video ad overlay or video annotations. So, basically this is giving you the ability to put something right in your video that can link up to an external web site of your choosing. We'll talk more about this. It's completely free to join the YouTube non-profit program. Just go to YouTube dot com slash non-profit to sign up. So, just to give you an idea of what a non-profit channel might look like, here is one from Peace One Day. You have the branded banner up here and then the Google checkout bag. So, let's talk a little bit about your YouTube story, quickly. Basically, this is exactly what Michael said, so I'm not going to spend a lot of time on this slide. Decide why you are telling the story and who you are telling it to. So there are questions that Michael went over that you should ask yourselves before you begin to plan out your video. The best stories I find now are stories that get the user involved in the story. So there are a couple of tools on YouTube that make this possible. This is a video from a knife crime fighting organization in the UK. And they created a choose your own adventure style video, where at the end of the first video the user gets two options, they can either take the knife or don't take the knife. And the YouTube uses annotations, which are like little popup video type things If you click one of these options you will actually get driven to another video where it completes the story, depending on what choice you selected. So, this video has gotten over 400,000 views. I think it's because, as Michael mentioned, you are not making the participant passive, you are actually building an active participant. So, how can you do something like this? The first way is to add in video annotation. You can add video annotation to any video in any place on the screen during any time during the video.....For non-profits, you can make your annotation have the ability to link to an external site. So I could create a little button on my video screen and when somebody clicks it, they are actually driven to an external page, say my donor page for example. I'll just show you very quickly how to add an annotation if I can. Can you all see my desktop? I'm going to click my videos and you get sort of this annotations button here, so I want to create a new annotation; so I scroll down and I can pick this format and I can enter in my text, and you can select here the time when want your annotation to appear in the video by the seconds, and then here is the coolest part. You can add an annotation link and if you go to external links down here, in-I'll enter in the name of our blog, which is citizentube dot com. I click save, and then I hit publish and the annotation will actually show up live on the video. So that's one way to do it. I'm going back to my slides now. The other way to add an action component is to add a call to action overlay. So, like the video annotation thing, you can drive action from your video with a call to action overlay. It's a little cleaner looking I think, but you don't have the same kind of customizable options as you do in video annotation. So, it does appear at a certain point in the video. (ST) You have a couple more minutes. A bunch of questions came piling in, but it looks like you have several more slides, so I'll hold your questions until the end, if that's okay? (?) That's great. On a call to action all I really need is to go to my videos and then edit video, and for all people in the non-profit program, there's an option called call to action on the list. So I'm going to kind of skim through the next few slides because we have a couple of minutes. Say you are in an organization that honestly doesn't make very good videos and doesn't want to pay somebody else to create videos for you, we just launched a new program called Video Volunteers. We are attempting to connect non-profits who need video help with skilled video makers on the site who can make videos for non-profits. So what we are saying is there is going to be a different issue each month that we are going to feature, we are going to ask the YouTube community to create a video for their favorite non-profit working in that space, and the three best ones will get promotion on the ..... So that's a nice thing for both non-profits and users who are looking for promotion. You can find more information at YouTube dot com slash video volunteers. I'm going to skip over these slides as I know we don't have a lot of time. Sharing your story. So, once you have created it, your video, you want to pick the appropriate tag and title, and you want to embed the video wherever you possibly can. With YouTube it makes it very easy to grab the embed code, it's located next to every video that you watch and you can be sending it to bloggers that you know. The last piece is to track your story. You can easily monitor the performance of videos over time on YouTube insight. If you go to my videos, you can look at how popular your video is compared to others, and the demographics of who is watching your video. There is the age, region and gender of your audience. Again, that's in YouTube insight. If you want to keep in touch with us, you can read our blog at citizentube dot com and follow us on Twitter, and you can subscribe to the YouTube Non-profit Newsletter at YouTube dot com slash nonprof. Sorry to kind of rush the end, but I'll be happy to answer questions. (ST) Right. Actually that was a nice segue because we are at the question and answer portion of this fantastic and exciting event. .....It probably might make sense to just answer the questions that came in for you during your talk and then we will hit the open questions that I have collated for me. Do you see in your private Chat window the questions that I've posted for you? (?) No. (ST) Okay, then I will read them to you. So, one of the questions for you is can representatives from .... please make some recommendations about good recording hardware. (?) Yeah. I wish I could. I'm honestly more on the external sharing/uploading end than the creative technical end. So I'm probably not the best person. Maybe Michael can weigh in on that? (ST) Michael, you want to answer that one? (MH) I'm here. There is really just a tremendous amount of equipment out there today that was not available before. Everything is getting much better and much cheaper. I think that it's really too involved of a question in the sense that there is everything from professional to consumer at all different levels. It really depends on what your needs are going to be. We are big fans of the Flip camera as a starter camera. It's something that an organization can have and give to interns and staff and clients and use to gather material. Its quality within a couple of years has gotten better and better. And there are also other similar cameras. Flip has something called the video spotlight program; and I believe I saw something about Flip cameras through Tech Soup. (ST) Yeah. We have a Flip video camera on offering right now. Act now because they will fly off of the shelves fast. Supplies are very limited, but we have a great deal for non-profits on the Flip video camera and Autumn, our lovely customer service representative, who is on the line, will post that in open Chat right now. (MH) And I would just say my last word on this would be don't let the decision around equipment be the thing that keeps you from just getting started using something. You can always upgrade later. (ST) Okay. So, I'm going to go on to another question. Greg Pittman asks, can a representative from YouTube please make recommendations about--oops, that was posted twice; I apologize. Next question: We already have a YouTube account, how can we become a designated non-profit on YouTube? (?) It's super easy. Just go to YouTube dot com slash non-profits. The guidelines are all listed there. It's totally free. Just fill out the application. We try to review them once every two to three weeks. (ST) Great. Alright. I'm going to go to the larger questions. There is a question for YouTube. Is Insights free, or is there a charge to use it for tracking? (?) Completely free. You just go to your account and there is an option to select insights. You do have to have a certain number of videos uploaded, say at least two, for them to pull the data from it. (ST) Okay. Next question came in about See 3 for Michael. One of our Canadian colleagues asked if See 3 services were available for Canadian non-profits. (MH) Absolutely. We are based here in Chicago but we work with organizations all over. We don't offer in the same way as YouTube and GoldMail and some of these other organizations that have a single product. We really offer consulting and support services around video and online campaigns and web work. But we do work with organizations all over the world. (ST) Okay, great. Another question that came in I'm going to ask (?), GoldMail. We had a question that asked does it compress the pictures or is the file size the total of them? (?) The pictures are compressed. A large picture will be compressed down to a jpeg, but the size of the jpeg that we actually upload 1024 x 758, so you can actually do a GoldMail full screen if you put a decent sized image in at the beginning, you will get a decent sized resolution out when you actually upload the message. (ST) Alright. Michael, I got clarification on the question that you answered. Also, wanting to know if your strategy services for non-profits are available in Canada? (MH) Yeah, absolutely. All of our services are available. (ST) Okay, great. I have a kind of general question that I am going to toss to the larger group and any one of you can answer. Just jump in. Why would these types of products that have fees attached be desirable for non-profits if there are so many, as you point out, tools available on the web that are free. Why would somebody want to pay for a service? So, any one of you can answer that question. (MH) This is Michael from See 3. I think that there are lots and lots of tools but I think that the important thing is not to let the tools or whether they are free or not drive your strategic decision making, and really be thinking about what is it we are trying to accomplish and what's the best way to do that? That might point you in the direction of a tool which there may be a free version of like the free Flickr accounts. But you may realize that you need more than that and then you have a paid account. And then like anything in your organization that costs money you need to determine are you getting the return on the use of that. So, I think it's really not so much about free versus paid as it is about the impact and the return. (ST) Okay. A question that came in a couple of minutes ago. I'm not really sure who specifically this is directed at; the question is how does one put unique donor's names into videos? Is there a DIY solution? (MH) There is no do-it-yourself solution that I know of yet for the kind of personalization that I showed the screen shot of. What that involves today is making a custom video that fits with the concept of having the name appear, and there is quite a lot of post production work to make that name look natural, or look as close to natural as you can make it in the video. I think that, I can imagine, eventually, maybe next week, I don't know (LOL), but somebody working on a way to make that work. I think that the problem is that you could create a generic solution to putting a name in, but you don't want a generic message. So you have to combine the ability to create a custom message with a generic personalization. So it's a challenge. We've seen when it's been used well, we've seen the personalization really have an impact; again, by taking something that the user would see in a very casual and passive way and sucking them in and bringing them into it. But I think the technology will only advance there and we will see the cost of those things go down. (ST) Okay, thanks. Well, I actually wanted to know if any ......have any questions because I don't know if I explained this very well at the beginning. With all of the sound issues I was distracted, but this is also being streamed into ...., and so the avatars in ....are sitting and listening to this; some of them not on this ReadyTalk call. So if any of the avatars have any questions please relay them to Megan Keane, sitting to my left in this room. This is a very multi-layered mixed reality event. For those of you who are excited to know more about mixed reality, I will be surfacing more of mixed reality on the day of the Challenge Awards, which will be on the 25th of October. Again, that will be a mixed reality event, which means that event will be occurring in second life; it will be a drive-in movie theater screening the digital story entries winners and in San Francisco as a party, and we will have many different .... of communication. a multi-taskers dream as you can imagine. Another question has come in for Flickr, for Heather. The question is if you upload photos to Flickr, like with other sites like FaceBook, does Flickr own the content you are using? For instance, there are rumors that FaceBook has the ability to use your private photos. So, I think that is really a two-part question. Heather I think you could address it from ....and also from the proprietary end of it. (HK) Right. Like any site, the terms of service are very dense and written by lawyers. So sometimes it's confusing to understand what it's actually saying. The Yahoo terms of service gives us, Flickr, the license, you are giving us the license to display your work on the site in the manner in which it was intended. So that is giving us the right to put it on the photo pages. Anything that is uploaded, the license, the copyright, is retained by the individual who uploaded it. We only have the right to display it for the purpose that you have loaded it, i.e,. put it on Flickr itself. By default, all content uploaded, the default from the beginning is all rights reserved. That means that an individual wouldn't negotiate with you for any use outside of Flickr. We do make creative comments licenses available and people can opt in. Essentially, creative comment is not putting content into the public domain. What it's doing is assigning a recognized set of rights for individuals to use your photographs or your content in various ways that you are comfortable with. You will still need to credit people when you use them. So, no, by uploading it to Flickr you are not giving us the rights or ownership of all your content. Absolutely not. (ST) Okay. I've just had a question saying the web sites don't have links. It's a shortcoming on the platform that we can't actually click through because it's like a Power Point. So, if you think about it, if we were in a real room, you couldn't click into something you were seeing on a screen. That's kind of the effect. So, yes, you will be receiving all of these links, all of this information will be sent around to you. Do we have more questions coming in from the audience? Otherwise I'll start wrapping things up. I'll start wrapping things up and if anybody has a question, interrupt me and I'll be happy to fill them out. But, as I was mentioning before, this is not the only event. The fun continues. The way you can continue to learn about these little storytellings is by joining the forum discussion which is going on right now as we speak on Tech Soup. You just go to Tech Soup dot org/go/online event. So if you think of any questions later, you can ask those questions there. You can also just go to the front door of Tech Soup and you will see a big person with a shirt on that talks about digital stories, click in that way. We will definitely make sure that you have all the links you need. If anybody has not signed up in the Google group about this event and challenge, it's on the digital storytelling page, which is also available from the front door of Tech Soup. It's also at Tech Soup dot org, slash tsbigs; and if you sign up for that Google group we will make sure you have everything you need, all the information, all the reminders you need. If anybody has been live Tweeting this, if you are a blogger, if you have some kind of stuff on Twitter that you are uploading about this, the path tag across all of the platforms is tsbig, that's for Tech Soup Digital Stories. That is also the tag which you will be using when you upload your video, or your images on Fllickr, or your GoldMail stories to the tag tsbig. Again, all the information is on the Tech Soup Digital Storytelling page and there you will find everything that you need to know. And we do encourage you to submit your digital stories. Not only because it's fun and educational, but has prizes, including Adobe software, a fabulous brand new video camera, several mp3 players, Flickr Pro Account, a GoldMail account, some tickets to other events. A lot of prizes, so we want to make sure we have a lot of entrants. And as you can see, what you are looking at, this image is mixed reality. That's me in both locations. My avatar in the foreground and my human form on the screen in the background. This is what I was talking about, the mixed reality challenge screening, which will be a drive-in movie theater in second life. All of these tools are free. So you can just sign up. All the information will be available on the Google and on the TSG page; and if you want to create these stories and you don't have the tools, and you are looking to get the tools, we have them available on Tech Soup Stock for non-profits. So long as they are 501c3, and Autumn can answer any questions about that. The products that would be appropriate for this challenge would be the Adobe products we have in stock. We have several titles. Flickr Pro Account, and I mentioned GoldMail, and of course, our exciting flip video cameras. These are the resources that were referred to. Some resources that may not have been actually referred to in the presentation but which will be helpful for you. So these are some places where you can learn more about digital storytelling and we will be sending around all these guides as I said. I just wanted to let everybody know that video editing software is also available and we can talk more about that if you put that in the open Chat, Yvonne, what you were saying about the editing software; we have so many multiple channels of communication right now, I'm just trying to keep up, but you know Our Movie is a good one. If you would put the other recommendations in open Chat so the rest of the participants can see them, that would be helpful. And again, thank you so much. As we said a thousand times, but I won't let you forget, a half tag, tsbig. I'm Susan Tenby, the Online Community Director of this organization; and our partner organizations will hopefully also be listening on the line. You can find out more about our partner organizations at Tech Soup Global dot org. Again, we are Tech Soup dot org. And I'm going to hand it over to Kami, who is going to talk about the next webinar, and wrap things up a bit for you. (KG) Thanks, Susan. I just sent a message out to the Chat, the link to the next webinar. If you guys have not yet registered, please do take some time to do that. I think we are pretty close to at capacity, so I apologize to those of you who want to get in and are not able to . But we will be highlighting the great work that is being done by five non-profits around the country. I hope you can join us for that as well. And if you have additional questions we were not able to answer right now, please do post them to the community forum, and Megan will send a link to the community forum out right now. I hope you guys learned a lot of great stuff. (ST) Oh, I just wanted to chime in, before Kami closes out, that if you didn't get in and you were not able to register for the second webinar, because we are pretty close to capacity, there are no shows. So for the next one, starting at eleven o'clock, you can try to get in through the registration link; if you are not able to get in, come as second life; create an avatar; you have time. (KG) Excellent. Thanks again, everyone. Have a wonderful day; hope to see you online at eleven Pacific. Thank you. (ST) Thank you.

Video Details

Duration: 1 hour, 8 minutes and 21 seconds
Country: United States
Language: English
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Views: 108
Posted by: techsoupglobal on Mar 22, 2010

The concept of the digital story is clear in your mind, and you have the staff to create it, but what is the best device to use to film it? How should you upload the visual content? What is the best tool available for editing the story?

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