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TEDxBratislava - Martin Štulrajter & Miroslav Švec - on what they learned about brain

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Video Details

Duration: 16 minutes and 13 seconds
Country: Slovakia
Language: Slovak
Genre: None
Views: 93
Posted by: dejna123 on Oct 22, 2010

Why do we keep doing things the usual way, despite the fact that new solutions can be better and more efficient? Because our brain sees it differently. Two enthusiasts, seekers and researchers in the field of neuromarketing know how. Fifteen years of conventional and unconventional marketing research led them to study the brain, which affects the lives and social relations of man in other ways than we usually think or we learned to think. They argue that our perception of reality is not as immediate as it might seem. We create your own reality and we keep it in the vertices of our brain.

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