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Handling the Media

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[MARITIME TRAINING SERVICES INC.] [In case of any conflict between the requirements shown in the movie and the company's safety management system (SMS),] [please follow the company's SMS requirements] [HANDLING THE MEDIA] It's a seafarers worst nightmare; your vessel is grounded and leaking oil, a crew member has fallen from a ladder and died, fire has broken out while at sea. Scenarios like these are bound to become news. How you handle the media inquiries could make or break your company's reputation. First, keep the crew from taking photos, video's or posting anything to social media. They should be focused on dealing with the incident, not becoming the source of the story. Advise your crew not to speak to the media directly. Everything is referred to the person at your company responsible for handling the media. Give the designated person facts about the incident and details of the media that have contacted you. [MEDIA RELATIONS] Your media relations professional will issue a statement to any media that have been in contact. They will monitor all media channels so they know when the story breaks and what's being reported. [SENIOR MANAGEMENT WILL ADVISE KEY STAKEHOLDERS CHARTERS CLUBS CLASS STAFF] Senior management will advise key stakeholders including charters, clubs, class and staff. Issue updates to your media relations professional, accident investigators and senior management. [DO NOT HIDE OR OBSCURE INFORMATION] Do not hide or obscure information, this will only result in more inquiries. Everybody makes mistakes. How you respond to the incident can be just as important as the factors that contributed to it. [Mistakes are always forgivable if one has the courage to admit them. -Bruce Lee] To quote Bruce Lee, "Mistakes are always forgivable if one has the courage to admit them". [EXAGGERATION RUMOR] Rumors and exaggeration can be prevented. [FACTS] Present facts clearly and concisely. [LESSONS LEARNED] Highlight any lessons learned following the incident. By following these basic steps you can respond to media inquiries professionally and protect your company's reputation.

Video Details

Duration: 2 minutes and 13 seconds
Country: Andorra
Language: English
License: Dotsub - Standard License
Genre: None
Views: 7
Posted by: maritimetraining on Mar 22, 2018

Handling the Media

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