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Did You Know? 4.0

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Did you know? A surge of new technologies and social media innovations is altering the media landscape. Convergence is everywhere. It´s easier than ever to reach a large audience, but harder ever to really connect with it. These changes are affecting the way people behave. Are you ready for the future? Well over 1,000,000 books are published worldwide every year. A Google Book Search scanner can digitize 1,000 pages every hour. Americans have access to: 1,000,000,000,000 web pages 65,000 iPhone apps 10,500 radio stations 5,500 magazines 200+ cable tv networks There are 240,000,000 TVs in the U.S. 2,000,000 are in bath rooms. When was the last time you read a newspaper in the loo? PRINT CIRCULATION: Newspaper circulation is down 7 millon over the last 25 years ONLNE READERS: But in the last 5 years, unique readers of online newspapers ar up to 30 million This year, traditional advertising is in steep decline Meanwhile, digital advertising is growing rapidly. 47% of broadcast television viewers say they´d pay for ad-less programming. More video was uploaded to YouTube in the last 2 months than if ABC, NBC, CBS had been airing new content 24/7/365 since 1948 (Which was when ABC started broadcasting) 10 MILLION The number of unique visitors ABC, NBC, CBS get every month, collectively. These businesses have been around for a combined 200 years 250 MILLION The number of unique visitors Myspace, YouTube, Facebook get every month, collectively. None of these sites existed 6 years ago You´ve been Rickroll´d, right? So have about 40 million other people. 95% of all songs downloaded last year weren´t paid for. Wikipedia launched in 2001. It now features over 13 million articles in more than 200 languages. Cisco´s Nexus 7000 data switch could move all of Wikipedia in... .001 seconds! Makes the wifi at the local coffee shop seem really, really slow, huh? Not slow: Ang Chuang Yang of Sigapore. He typed a Guinness Book of World Records-approved 160-character text on his cell phone in 41.52 seconds. That´s about 4 characters per second. Omg! Pop Quiz! How many text messages does the average Amercian teen send each month? 584? 1150? 1612? Nope. 2,272. Above average: Brady James of Los Angeles, California sent 217,541 text messages in March 2009. Nokia manufactures 13 cell phones every second. 1,898 since this video started. 1,911 1,924 1,937 Right now, 93% of U.S. adults own a cell phone. But 1/3 don´t yet fell safe using it for purchases. Unless we´re talking about pizza. $3 MILLION The amount Dell claims to have earned via Twitter posts since 2007. In February 2008, John McCain raised $11 million for his U.S. presidential bid. That same month, Barack Obama attended no campaign fundraisers. Instead, Obama leveraged online social networks to raise $55 million in those 29 days. How are you using social networking sites? Among larger U.S. companies, 17% have disciplined an employee for violating blog or message board policies. i hate Ron, my big fat loser boss at BigCo. i´m looking 4 a new job umm isn´t he on your friends list? See you in my office Monday, Ann Twitter played an unprecedented role in sharing information during the 2009 Iranian presidential elections. All mentions of the disputed elections were bumped from Twitter´s trending topics list when news of Michael Jackson´s death broke. Jackson, swine flu and Barack Obama have been this year´s top subjects for malware-distributing emails. 90% of the 200 billion emails sent every day are spam. The mobile device will be the world´s primary connection tool to the Internet in 2020 The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller (than the one computer at MIT in 1965) So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years Now that´s convergence. And now you know.

Video Details

Duration: 4 minutes and 45 seconds
Country: United States
Language: English
Producer: XPLANE
Director: XPLANE, The Economist, Scott McLeod, Karl Fisch, & Laura Bestler
Views: 12,657
Posted by: scottmcleod on Sep 15, 2009

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