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Steve Jobs iphone introduction

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This is a day I've been looking forward to for two and a half years. Every once in while a revolutionary product comes along that changes everything. And... Apple has been... Well, first of all one's very fortunate if you get to work on just one of these in your career. Apple's been very fortunate, it's been able to introduce a few of these into the world 1984, we introduced the Macintosh. It didn't just change Apple, it changed the whole computer industry. In 2001 we introduced the first ipod. And... it didn't just.. it didn't just change the way we all listen to music It changed the entire music industry. Well... today we are introducing three revolutionary products of this class. The first one is a widescreen ipod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: a widescreen ipod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. An ipod, a phone, and an internet communicator. An ipod, a phone... Are you getting it? These are not three separate devices This is one device. And we're calling it iPhone. Today... today Apple is going to reinvent the phone. And here it is. No... actually, here it is but we gonna leave it there for now. So… before we get into it, let me… let me talk about the category of things the most advanced phones are called “smartphones”. So they say... And they typically combine a phone plus some e-mail capability plus they say it’s the internet so it’s the baby-internet in one device

and they all have this plastic little keyboards on them… and the problem is, that they are not so smart and they are not so easy to use. So if you kind of make a business-school 101 graph with a “smart” axis and “easy-to-use” axis, phones, regular cell-phones are kind of right there. They are not so smart and they are not… you know… they are not so easy to use. But smart-phones are definitely a little smarter, but they actually are harder to use, they are really complicated. Just for the basic stuff people have a hard time figuring out how to use them. Well, we don’t wanna make either one of this things. What we wanna do, is make a leapfrog product that is way smarter than any other mobile device that ever been and super easy to use. This is what iPhone is. Okay? So… we’re gonna reivent the phone. Now we’re gonna start… with a revolutionary user interface. It’s a result of years of research and development. And of course it's an interplay of hardware and software. Now, why do we need a revolutionary user interface, I mean, here’s four smartphones, right, Motorola Q, BlackBerry, Palm Treo, Nokia E62, the usual suspects. And what’s wrong with their user interfaces? Well, the problem with them is really sort of in the bottom forty there, it’s this stuff right there. They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application. Now every application wants a slightly different user interface. A slightly optimized set of buttons. Just for it. And what happens if you think of a great idea six months from now? You can’t run around and add a button on these things, they are already shipped. So, what do you do? It does not work. Because the buttons and the controls can't change. They can’t change for each application, and they can’t change down the road if you think of another great idea you wanna add to this product. Well, how do you solve this? Hmmm… … It turns out we have solved it! We solved it in computers twenty years ago! We solved it with a bitmap screen that could display anything we want. Put any user interface up! And a pointing device, we solved it with the mouse, right? We solved this problem, so, how are we gonna take this to a mobile device? What we gonna do is to get rid of all these buttons and just make a giant screen. A giant screen. Now, how are we gonna communicate this, we don’t wanna carry around a mouse, right? So what are we gonna do? Oh, a stylus, right? We gonna use a stylus? No! Who wants a stylus? You have to get them and put them away, you loose them — yuckes! Nobody wants a stylus. So let's not use a stylus. We gonna use the best pointing device in the world, we gonna use the pointing devide that we're all born with, we’re born with ten of them, we gonna use our fingers, we gonna touch this with our fingers and we have invented a new technology called Multi-Touch. Which is phe-no-me-nal, it works like magic. You don't need a stylus. it’s far more accurate than any touch display that ever been shipped, it ignores unintended touches, it’s super smart, and you can do multi-finger gestures on it and boy, have we patented it! So...

Video Details

Duration: 14 minutes and 55 seconds
Country: United States
Language: English
Genre: None
Views: 513
Posted by: zotova on Apr 14, 2010

Steve Jobs introduces iphone at MacWorld conference, in 2007.

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