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Publisihing 101

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>> Hi, everyone, and welcome. It is Lindsey here with the Launch Your Dream Book program. And today we're gonna talk all about self-publishing and giving you a basic overview of what self-publishing entails, the difference between mainstream publishing and self-publishing and also giving you our recommended self-publishers. I know this is a highly anticipated module, a lot of you have been asking questions about when we're going to learn this information and we put it in the curriculum pretty strategically. So I'm excited to share all of this wonderful information with you today. And I just want to let you know that it is a lot of information, I don't expect you to comprehend it all right now, I think this is part of the process. This is one of the layers of laying the foundation when it comes to self-publishing. And a lot of this is gonna build over time. So I want to encourage you to just relax and trust the process. And, you know, get ready to learn a lot about self-publishing but also know that this is just, again, the foundation for the process of self-publishing. So, this is just the start of it. So, hopefully, you will take this information and allow it to absorb and learn in the process and have a good time while doing it. So, let's get started. Again, like I said, today we're gonna talk a little bit about the publishing overview and I'm gonna go over some recommended publishers. Okay, so, this is a question that a lot of people have is, the traditional versus self-publishing model. And as you should know by now, this course focuses heavily on self-publishing. Both Joshua and myself self-publish our books. And this is something that is totally the way of the future. The old school traditional model is slowly dying and self-publishing is really coming to the forefront. So, I'm gonna go over a little pros and cons of each just so that you can see a little overview. So, traditional publishing or the old school model is, you know, there's pros and cons to it. I've actually done both, I've done traditional publishing and self-publishing, and I'm obsessed with self-publishing. I will continue to do it forever and ever and ever. As many books as I have in me. And Joshua is the same way because there's, again, pros and cons to each but I just want to lay it all out on the line so that you can, you know, just see what all of it entails. So, with traditional publishing or the old school model, the pros are that they do handle all your upfront costs. So, that's nice, they handle, you know, editing, publishing, promoting, all of those types of things. They could also potentially put you in front of a larger audience than you can gain yourself. And it will boost your career, you know, the bottom line, having a book really boosts your career and your presence in not only your community but in your niche field, and so it could, it will do that as well. Now, some of the cons are that you really have to pitch and wait to publish. It could take two, three, four years to publish a book because you have to seek an agent out and then that agent has to pitch, you know, you have to edit your work. Before you pitch your agent, you really have to have a strong sense of what you're going to talk about and what you want to pitch to a publisher. And then you have to actually go to an agent where they pitch to the publisher. So it takes a while and then if you do get a deal, then it still, from there, takes time to develop the content more, they may want to change things. You know, the second con is that you lose some of that creative control because they can come in and say, "This is what we want the cover to look like because this is what we think will sell" even though you may want the cover to look like something completely different. The other con is, and this is something that people still think is a pro but it's actually a con. So a lot of times people say, "Oh, if I go to a traditional publisher, they're going to do all this PR for me." And I just want to let you know that you are still responsible for your own PR regardless if you go through a traditional publisher or a self-publisher. I personally know, I have friends that are New York Times bestsellers and they've paid for their own PR person to get to New York Times bestseller status. Their publishing company did not do that. Now, some publishing companies will, you know, if you're Harry Potter or if you are Eat, Pray, Love, you know, they're going to spend money for PR but if you're just an up and coming author and maybe not a lot of people know who you are, they're probably not willing to spend a lot of their PR dollars into your book. And then lastly, the last con is that you make less money. So, usually, even though they handle all the upfront costs, that comes out of your paycheck. So you usually have to, especially if you're not a well-known author or don't have a lot of following where they can say, "Oh, this person will probably sell 10,000 copies," maybe they're taking a chance on you because of the topic, then you really have to pay that back. So say they put in, you know, $1,000 into your book then you're going to have to basically pay that back and then make a royalty which will always be less. It's probably, you know, depending on your deal, but maybe 10 percent of sales, it's pretty low. So those are, kind of, the pros and cons to traditional publishing. And now with self-publishing, there's definitely pros and cons as well. So I'm going to go over those. So, with self-publishing, the pros is that you have complete control over your content, you can change it at any time, you can decide, "Hey, I love this section or I don't love this section or I want to tweak it or I want to get a new cover." The great thing is you have that complete control. The other thing is you have control over the publishing date. So, you know, this course is 6 months long and 5 to 6 months and the goal is to have a book by the end of the course. So you have control over that. If you were going through a mainstream publisher, you wouldn't be able to get your message out there till later on. You keep 100 percent of the profits, so there are... You basically keep all of your royalties. So you... With the publishers that we'll show you, they have different systems set up, but that's all yours. And again, it boosts your career. Having a book, bottom line, boosts your career, boosts your presence in the community and in your niche field. Now, the cons of self-publishing is that you're responsible for fronting all your publishing costs. So everything from editing to design. But the great thing is, since you're responsible for it, there are ways that you can publish now for literally $0, which we will teach you those ways as well, so you don't have to get scared. But, you know, because you're responsible for them, you can decide how much you're willing to invest. And there's so many amazing self-publishers out there that you can literally publish for $0. So while it's a con, I'm making it a pro because I think that, you know, a lot of people think it's gonna cost thousands and thousands and thousands of dollars to publish a book but it really doesn't have to. The next thing, you're responsible for your own PR, again, but like I said, with traditional publishing, you're responsible for your own PR as well. So to me, it's not really a con because either way you're gonna be responsible for that and we do teach PR in the course. And so you should... You should be excited about your book and want to share it and talk about it. Another thing, just to mention with self-publishing is that it is the way of the future. I've been immersed in this industry for several years now and I remember when self-publishing was really hard to do and now it's so incredibly easy to do and more publishers are actually creating self-publishing arms in their publishing company because they know that's the way of the future. They know that their publishing, old school publishing models are dying. And that they need to do something different. So many of them, it's very interesting to see this evolve. And it's always evolving. This lecture next year will probably evolve because it's always changing in this industry. And self-publishing is totally the way to go. Something else that I want to mention is that if you are someone that's like, "You know what, I'd really love to get picked up by a publisher." I want to tell you that having a self published book actually really helps. So, I got a book deal because I had self-published books, because people saw that drive, they saw that I wasn't afraid, that I was willing to go after what I wanted to put my work out there. And as my work was out there, when I published my first book, I was able to keep tally of my book sales and the PR opportunities that I had. So whenever I went to a mainstream publisher, I brought all of that information. I said, "You know what, I've done this, this, this and this. And, you know, this is what I have to offer." And them seeing that, them being able to hold that book and see what I was able to produce on my own, they were willing to take a chance on me. And I will also say that since I've done both, I've done the traditional model and also the self-publishing model, I actually fully stand 100 percent behind self-publishing. I will continue to self-publish future books because I truly think it's the way to go. It just makes the most sense and you'll see as this process evolves why it's so apparent that self-publishing is truly just an amazing opportunity for people to put their information out there in a really big way. Alright, so as far as publishers go, choosing a self-publisher, there's so many options out there and available right now, which is great. And we've kind of simplified the process, we've taken the pros and the cons out of different publishing companies and have some recommendations for you. Okay, so, when choosing a publisher there's all kinds of information, so I just want to go over what you'll see a lot of if you've even been doing research on your own or if this is something that you've been interested in a for a while. So, there's different types of publishers. There's print-on-demand publishers, which basically means that you can purchase a book. You can purchase one book or you can purchase a hundred books and it'll cost you the same. And it's great because you don't have to keep any inventory, you can get books when you want. And the quality is usually very good. Now, there's also bulk publishing which you basically, this is kind of the old school model where you buy 1,000, 5,000, 10,000 copies at a really low rate. And you have them sitting in your garage and then you sell them at different events and you try to get them on to places like Amazon and Barnes and Noble and things like that. But we recommend print-on-demand publishing, which I'm gonna get more into in a little bit. But those are kind of the differences. Now, you may also come across prepaid deals where someone will say, "Oh, we'll put out your book, it's X amount of money." You get these books, you get these different opportunities and that's what that looks like, a prepaid deal, and then you usually end up buying your books from them. Always remember customer service, I think, when it comes to dealing with choosing a publisher is key. You want to have really good customer service. And always read the details in the contract. There are some self-publishers that are kind of subbing, there are those in-between ones that sub as publisher, they were maybe a mainstream publisher now gone the self-publishing route. So you just want to make sure that you always read the contract and read the details. Now, with that said, we have some different publishers that we feel confident in working with and our students have felt confident in working with. Joshua and I have personally worked with them and so these are the ones that we recommend for this course. Alright, so, the number one publisher that we recommend is CreateSpace. CreateSpace is a division of Amazon. So your book... And they have different distribution outlets. So if you publish with CreateSpace, they can help distribute your book to different various bookstores and Barnes and Noble and things like that. Mainly online outlets but those outlets nonetheless. And with the publishing industry changing, online is really the way to go. So, they're wonderful, they're print-on-demand which means if you want to buy 1 book, you can buy 1 book, if you want to buy 100 you can buy 100 and it will cost about the same. So, for example, just to give you some frame of reference and you can also look up the cost on this online, which, you know, we give you all the links and information in some of the handouts. But one of my books, my first book, it probably cost me about $2 to print. So, for $2 I can get my book printed, I can order one of them for $2 plus shipping or I can order 100 of them. And that way I don't have a huge inventory in my house, they're still low cost 'cause I sell the book for $15. So I'm still making about a $13 profit. And again, I can afford to give them away to potential speaking outlets or people that I think would be interested in working with me. And so that's something that is really great with print-on-demand and we found that CreateSpace has a very competitive edge, and it's low cost per book to print and publish. With CreateSpace, you can change your book at any time, so they do offer templates, which again, we have all of those resources listed and available for you in various modules coming up. But you can change your book at any time. So they do have templates, free templates that you can download and copy and paste your manuscript in. And if you don't want to hire someone to do design for you, they have that available. And so it means that you can change your book at pretty much any time. It's a very simple process, CreateSpace walks you through the entire publishing process so you can literally use all of their resources and publish your book for $0, I kid you not. They have templates for cover design, they have templates for your layouts. They offer the free ISBN numbers which go on the back of the book. And you can publish with them pretty much immediately and it takes about... Once you upload that information and it's confirmed, it takes about 24 to 48 hours for your book to be available to purchase whether it's on Amazon or purchase for yourself to order copies. So it's a very, very great and wonderful outlet that gives you complete control. Now, with CreateSpace, you can do soft cover, you can do children's books and you can do e-books. So with soft cover books, one of the things... And they also actually offer full color as well. Now, I recommend that when people are getting started with books, this is just my little recommendation is that unless you're doing a children's book that needs to be full color, if you're doing just a regular book to definitely do a black and white interior because that's going to be low cost. Even if you're doing a cookbook for your first time around, it's, you know, you'll see the different costs, what it will cost for color is very different than print. So you just want to check that out and I think that for your first book it's really important to just get that information out there and deliver it. And then down the line you can always do upgraded versions. Maybe you want to do a specialized, like, if you're doing a cookbook, maybe you want to do a specialized version down the line of a full color cookbook that costs a little bit more. But you also want to think about your reader and your buyer who's gonna be buying this and making sure that you're making money off the book and that it is cost effective as well. So, all of that stuff you can search on CreateSpace. In the handout, we give you some different links that you can check out how to... They give you like a calculator that you can see and calculate what your book will cost. If you have, say, a black and white, 6x9, 200 pages, they'll give you an estimate of what that book will cost. So you can really start playing around with what that will look like before you even publish so that you can make a decision, which is great. They also have excellent customer service and we also have a relationship with them now where you'll see in one of the handouts that they have a specialized link that you can... In the specialized link, you can click on it and they'll be available to you, a certain team member will be available to you within 24 to 48 hours. So, that's a great addition since we kind of built that connection with them and that collaboration that they know Integrative Nutrition Health Coaches exist and they know that we're going to change the world. So they want to help change the world as well with these books. And they are willing to answer any questions that you have. They just really have a great excellent customer service. Anything that you can need or any questions that you have regarding certain aspects of the book writing process or the book publishing process, I should say, they will help answer. Okay, so, here's just kind of an overview of what CreateSpace looks like, this is just their little online platform. And again, they just have very simple things you can... They have a ton of free tools like interior design for the interior of the book, they have cover design, you can see cover, interior, different printing options, they show the distribution, what your royalties will look like, how much it'll cost for you to buy copies. Everything is really, really affordable, low author book prices regardless of the quantity. They do offer packages as well, you can get a package with them and they'll do a little bit more custom design and editing and marketing services. But we will be teaching a little bit about that in the upcoming modules. So, you know, so you can make a decision whether you want to hire a designer to do it, whether you want to do it yourself, whether you want someone like CreateSpace team to do it and we'll kind of map that out for you in a later module. But for now I just want you to really get acquainted with some of these self-publishers to see what really will work for you. Okay, another thing, again like I said, the great thing that I love about CreateSpace is they really have... They have it together, they've been doing, they were one of the first self-publishing companies to come through and so they've really spent years working out their quality control and kinks. And they offer so many free do-it-yourself options, so that you can literally get a book printed and uploaded for $0. If you don't have any money to spend on design, they have a ton of great resources for you and that's why, another reason why I really, really love them. I published all my books except for one through them and I've been very satisfied with the results. And I just want to mention that this is for... They offer US and international printing options for international students if you call them. Because I think one of the requirements when you set up an account is that you have to have a... I don't know if it's a social security number or a business EIN number because obviously they give you royalties when your book sells. But if you don't feel comfortable giving that information right away or if you are in another country and you don't have that information, all you have to do is call them and they'll help you work through that. So that's another great thing that I just want to mention so that people know. Alright, so, in this module, there's a handout that gives you more information regarding your CreateSpace account, creating one. It also includes important links to help you move forward in the process. Again, whether you want to do it yourself or hire someone. And as you can probably see in the syllabus, in upcoming modules, we teach all about design, interior design, cover design and what that looks like, different resources. So we will cover those things. For now, I would just... I encourage you to look at these different self-publishing companies and look at, get familiar with CreateSpace or this other one that I'm about to show you and just get familiar with them. So that way when the time comes, you can make a decision of how you want to have your book designed and uploaded and all that fun stuff. Okay, the other company is IngramSpark and they are again, an international printing company, it's print-on-demand, very similar to CreateSpace, they have a low cost per book to publish. Again, you can change your book at any time. Now the difference is, they do soft cover and hardback and children's and e-book. But I will say I've published with IngramSpark and I did a coffee table book, a very small, like, an 8x8 coffee table book. And it just... It is a very different process. CreateSpace is very fast. If you need to make changes to your manuscripts, if there is something that you need to change, CreateSpace is very fast. You can upload and within 24 hours have it changed. Even your print copies that are available on Amazon, it's very, very fast. Now IngramSpark is a lot slower. So, while you can change your book at any time, it is a lot slower. And the different rates, the distribution rates are a little bit different. And, you know, in the... The online platform is a little bit harder to navigate and to use. So I know we're giving this as an option and basically the only reason we're giving this as an option is because I know some of you are interested in doing hardback books. But I would tell you that your first book I would strongly suggest doing the soft cover. It's gonna be way cheaper and again, CreateSpace, I think, is the way to go but I just wanted to include this option in case this is something that anyone is interested in. We've had people use IngramSpark and like them, we've had some people use them and not like them. But CreateSpace seems to be the crowd favorite, the one that we really love. This one, again, is just an option because it's... It's definitely a great self-publisher but there are some limitations compared to CreateSpace. Okay, so e-books, I know this is a question for many people. So, e-books are a whole another ballgame. They are something totally different, there's various e-readers you may see like the Nook or the Kindle. You can put things on your iPad. Every format is different, every e-book that you get is different. If you look at the same e-book on an iPad compared to a Nook, you know, the e-book on the iPad could be 100 pages and the one on the Nook could be 500 pages but it's the same book. Because everyone has different e-readers and formats and the way that they're converted is different. So typically, you can either create an e-book with the designer, they can just... You can find a company or a designer that will take either your manuscript, say you want to do just an e-book, they can take your manuscript, your word document and help you convert it into an e-book. So that it'll fit on various e-readers. Or if you're doing a print book, which most likely most of you are, you can take that PDF print version. And it must be converted to read by an e-reader. So again, you'll have to get a designer or a company to take that PDF print version and convert it for you. And I just want to let you know that it will most likely never look like your print book. So if your print book is really pretty and there's different graphics and different charts and all these fun things, e-readers are a completely different ballgame. They have to use very specific fonts. You can only use so many different fonts with e-readers. Because it's very much like using a computer, like using a Times New Roman in word, that's kind of what it's like. You have to use very standard fonts. Many of them aren't able to implement graphics. Or if it is because various e-readers and formats are different, then they won't look the same across the board. So, I just want people to be aware of that because that's something that I get a lot of feedback from previous classes is, "Oh, my e-book doesn't look the same." And even friends that I know that are authors and I just want to say that it will most likely never look like your print book, so you were pre-warned. But you can do a lot with an e-book. You can give it away, you can charge less, you can do promotions because it's a digital format, you don't have to have that print copy. A lot of people have e-book readers and that is... There's been a growth in e-readers, although it's kind of coming. Right now at least e-books and print books are kind of head and head where e-books took a rise, now it's kind of evening out because people really still love their print books. But you can do... I think e-books are great to do a lot with promotion. Later in the course we do teach about becoming an Amazon bestseller and that's one of our suggestions is with an e-book. And we talk about that in a later module. So I think e-books are definitely great to have to support your print book. But just kind of be cautious that, you know, you need that... That e-reader will always look different than your print book. Okay, so with e-books, there are various services that can convert your e-book for you. So, one of the ones that we recommend is KDP, Kindle Direct Publishing. This is a free platform, again it's an Amazon run platform that makes your book available on Kindle, pretty much almost immediately. And you can... CreateSpace actually can convert your PDF to be ready on the Kindle Direct Publishing. And again, you receive your royalties and it's a pretty seamless process. Now you... That's a pretty direct way to get your e-book up and available. And so we've also had many questions that come in, like, "Well, what about iTunes or iBook and what about the Nook on Barnes and Noble?" And so if you are interested in getting your book up on those various platforms, you can also use hired services to convert and upload your e-book to all those outlets. So, there are services like bookbaby.com, I've used before. And there's a ton of other ones out there that you can use to convert your book for you and then that service will also upload them to various e-reader outlets. Now, I just want to warn you when you do stuff... When you do a service like that, you just want to check in about the timing on everything because the timing for what I noticed for most first time authors is really important. Because if you want to change something, you want to be able to have complete control and to change it fast. So the reason why we recommend KDP, Kindle Direct Publishing is because you can change it really fast. If you have a typo in your book, you know, you'll be able to change that on Kindle and once you upload that change, it'll happen almost immediately, like, usually within 24 hours. Now, if you use a service like bookbaby or another service that will convert, you know, you have to go to them and they have to then contact all of those book outlets. And usually those changes can take a couple of weeks. So I just want you to be pre-warned with that. And then lastly, you can also choose to hire a designer to convert your PDF file and you can upload it to all the outlets yourself. So you can go onto iBooks, you can go on to Nook, you can do the KDP for Kindle Publishing and you can take that e-reader file and you can upload it on all of those outlets yourself instead of hiring a company to do that for you. And that's probably the way that gives you the most control. But again, right off the bat, I really recommend using the KDP, publishing with Kindle because if you're gonna be using CreateSpace, you're already used to that platform. It's very easy to integrate that and then your book will be available as an e-book and a print book on Amazon all at once. And it just makes it really, really simple for you. We're all about making your first book as simple and easy as possible. So while we go over all of this information, it's really important to look at what route's gonna work for you. It's kind of like nutrition, like, we talk about publishing a book is kind of the same way, we're giving you the blueprint, the platform and were highly recommending certain avenues because we feel just based off of other classes, based off of our own experience, what we've researched, what we've done ourselves that these are the best ways. Okay, so, there are other publishers we've had success with, the recommended publishers. So if you choose to publish with another publisher, we can't guarantee being able to support you during the different phases of the process because it'll be different. Because every single self-publisher is different. So, we highly recommend, like I said, CreateSpace going that route, KDP, publishing with an e-book, those are just kind of the two that we've really seen a high success with our students and that we've personally used. And so those are the ones we really recommend. And if... Again, if you find another self-publisher, I know I've seen some comments online of different self-publishers people are always talking about. I think, you know, it doesn't hurt to check into them. But we've chose this process for a reason 'cause we want to be able to support you during that. And just want to make that known. So there are a ton of other self-publishers. If you just type it in you'll find them. But these are really the ones that we strongly recommend. And lastly, please use the resources in this module for further explanation and assistance, we have some various resources available for you so that you can kind of get started on the various self-publishing accounts, just get acquainted with them. So you have the support with CreateSpace, with the special contact link that we have, that they set up for our Integrative student graduates. And, you know, please use that for further explanation and assistance and remember that this is a journey. In this process, I know this is a ton, a ton of information. But this is a journey and use this as your foundation, get kind of comfortable, start looking around, don't feel overwhelmed, don't feel like you have to start doing things right now, keep focusing on the writing and know that this is just another step in that publishing journey. So if you have any further questions, you know, please reach out to us on Facebook, other than that, please take a look at the handouts. And enjoy this part of the journey. Thanks so much.

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Posted by: integrativenutrition on Feb 1, 2016

Module 6

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