2860 Loading videos on your website
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For most people,
the starting point for using
video in health and care
is to load your videos on to your website.
You can do this by using something
called an ‘embed code’.
An embed code looks like this
and when your web manager inserts it
in your website content
management system,
the video will appear on your webpage.
You can choose to have your
video play automatically
when someone lands on your web page,
and you can also add subtitles
in foreign languages so that
your online videos
are also very accessible
by the different communities that you serve.
Some common aspects
that you need to consider include:
Do you want to use an existing webpage
or create a new one for your videos?
Do you put all your videos
on the same page, like this one?
Or do you want to use a
more targeted approach,
where you put individual
videos on separate pages.
If you adopt this approach,
you can use your videos
at appropriate points in your service users’,
carers’ or patients’ journey through
your service or their care pathway.
And how will your videos link
with the text on the page?
Do they replace the text
or complement it.
Are they the first thing you want
the viewer to watch
or do you want them to read
some other information first?
Your answers will affect where you place
your videos and the information
that you wrap around them.
You will need to be able to answer
all these questions in order
to give your website manager
a brief on what you want.
But getting your videos uploaded
is only the starting point.
From here, you need to help
people to find them,
and become skilled at using
them in the care process.