Merge Modalities
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Do you have another business outside
of health coaching
that you'd like to combine
with your coaching practice?
In this module, we'll show you how
you can effectively merge modalities
to make use of all your talents
and serve your clients on a much
deeper level.
Many students come to IIN
with other certifications
or practicing other modalities,
such as personal training,
herbalism, or massage.
If this is you,
you have a unique advantage
as an Integrative Nutrition Health
Coach because you can mix and match
your services to incorporate all
the skills you practice.
Here are some ideas of what that
might look like.
If you're a personal trainer
or group fitness instructor,
you might offer packages including
training or group sessions
along with health coaching.
You can implement this strategy
to provide better support
for your clients
in reaching their health and fitness
goals.
If you practice herbalism,
you can include primary foods
coaching along
with the herbal consultations.
If you're a chef,
you can offer cooking classes
or include prepared meals
or private cooking classes as part
of your coaching packages.
If you're a massage therapist
or energy healer, you might include
1 or 2 sessions a month
in your top tier coaching package.
If you're a makeup artist
or personal stylist,
you can blend your health coaching
with these services
by offering clients
an inside-out makeover.
Teach them how to create
natural beauty by using makeup
or style and health and wellness
coaching.
While this is in no way
an exhaustive list of modalities
and possibilities,
they're meant to get
your creative juices flowing.
Check out the Examples of Merging
Modalities handout for more ideas
and the Merge Your Modalities
worksheet to brainstorm how you
could uniquely combine
your offerings to create
a one-of-a-kind service
for your clients.
In addition to using
your past experience
and certifications to support
your clients, you can also use
your contacts from those fields
to help build your new business.
For example, you can reach out
to colleagues in the industry
for referrals or partner
together for workshops.
The possibilities are endless.
If you don't practice
another service don't worry.
It doesn't mean you
can't still partner
with professionals
in these industries in other ways.
For example, you could partner
with a yoga teacher
to offer the seven-day clean eating
program.
This would support the yoga teacher's
students in their health
and wellness and also bring you
new potential clients.
So it's a win-win for everyone.
To recap,
we talked about the benefits
of combining health coaching
with other modalities you practice.
We then shared a few examples
of what this might look like.
Then we learned that we can use
the connections we've made
in other fields
to build our health coaching
practice.
Finally, we discussed how you can
partner with other practitioners
even if you don't practice
in other areas.
Get started crafting ways to merge
modalities using the Merge Your
Modalities worksheet.
If you get stuck
or you want feedback,
post in the Facebook group
so we can support you.