Watch videos with subtitles in your language, upload your videos, create your own subtitles! Click here to learn more on "how to Dotsub"

Program or be programmed

0 (0 Likes / 0 Dislikes)
When I look at the world When I look at the economy or religion, or govt or corporations I am filled with the overwhelming sense that we are attempting to operate our society on obsolete code On software.. and I don't just mean computer software I mean our social software on software that are basically legacy systems legacies that we don't even remember and they are completely inappropriate to what it is we want to get done and if we can't understand these programs the programs in our computers in this world that we are spending a lot of our time in then we don't stand a chance of even recognizing those programs these programs were built on top of the old software this helps that old software work these are built on top of economy it`s built on top of central banking it's built on top of our current govt structures and if we can't see through this, then we will never see that I wanted to figure out how much of this is the bias of the medium in other words, we are in a binary medium a plus, minus, discrete, 'you always have to make a choice' medium versus an analog reality that has many colors and different things how much it is the bias of the medium and how much is it the biases of the people who programed this medium for us who programed our technology for us and how do we even know which is which how can we even tell them apart and what I believe is that we won't know until we understand how our technologies work and how our technologies work on us I do believe that if you are not a programer you are one of the programmed it's that simple you move from being a passive almost a hearer of the game, not even just a person who is in the game who doesn't even know the rules what can be bent and what can't to being a cheater, to being a writer, to being a programer those are the stages our civilization has moved through in successful stages of media we went from people who just lived in the world that had rules that we don't even know what they are maybe it's gonna rain, maybe it's not, maybe if I sacrifice my kids to Mala how get some plants this year, maybe I won't people just randomly trying to find some predictability then we get text, right, we get the 22 letter alphabet so now, instead of depending on priests to read everything for us in hieroglyphs now we can make our own words then we get the printing press which in theory now lets us instead of depending on a few scribes now anyone can write and then we get the computer which of course now make anyone can program reality well thats not what actually happened though we got text, we got the 22 letter alphabet and what kind of society resulted from that? a bunch of israelites who go to the townsquare and hear the rabbi read the thora to them so we get the ability to read and / or the technology of reading and what ability do we get? the ability of the generation before we get the printing press does everyone become a writer? No ! we get a civilization of readers and an elite of writers and now we get the computer do we get a nation of programers? no, we get a nation of bloggers. right? now we've got the great ability to write but we don't know how to program we write in the box that Google gives us my issue is that at each stage when we get a new medium civilization seems to be one stage behind one generation, one iteration behind the medium that they are using and an elite, maybe a new elite, learns to actually use the thing And this one is bigger programing is even bigger, I would argue than the printing press It is as big as text you know, text gave us judaism the printing press gave us protestantism what is this one gives us I think it is important maybe less for the people in this room than for the people who aren't in this room and don't even know about this room to be able to contend with the biases of digital media to know that there is such thing as biases to be able to make conscious choices about what they use and what they don't So I think it is our job to be able to speak about it in a way that people understand The stuff that we might understand intuitively like 'oh, apple is gonna make a new... file structure, where there is no files anymore, and it's all part of one big database where everyone in this room would know: oh my gosh, if all your files are is in something that doesn't have files anymore now you're gonna be wed to that software and stuff cause you won't be able to take your files off the machine but people, other people don't think about it that way cause they don't understand technologies having biases It's an amazing moment, where we can begin to program money program society. But to do that, we have to understand both, the programs that we are using to do it and the meme sets, the codes, that we are working with the symbols, and how we relate to that If we don't create a society that at least knows there is a thing called programing Then we will end up being you know, not the programmers but the users, and worst, the used.

Video Details

Duration: 5 minutes and 45 seconds
Country: United States
Language: English
Producer: SXSW 2010
Director: SXSW 2010
Views: 1,643
Posted by: josemurilo on Jul 12, 2010

Douglas Rushkoff @ SXSW 2010 - Program or be Programmed: Ten Commands for a Digital Age

Caption and Translate

    Sign In/Register for Dotsub to translate this video.