Por que son importantes los valores en una organizacion?

Why are values important in organizations? There is a very strong link between being values driven and financial success a success in anyway, I mean, even for an individual who lives a strong set of positive values, they will find success in their lives and when I say a strong set of values I am not just talking about values related to financial matters or values related to relationship matters, I am talking about Full Spectrum! positive values at each of those seven levels of conciousness create in a sense, not a whole being but also, a whole organization that knows how to respond appropriately to all events that they encounter AND, gain the admiration of others and of society and of other companies because they are responding in that way that we all would like to be like but our fears prevent us from doing that I mean, thats really, ample evidence to show that organizations that have these positive values have financial success, and in fact if you go back to the book by Collins and Porras put to last, these 18 long lasting companies that they researched all had positive values, they lived their values and they were successful over long periods of time This ample evidence, we have, and other people have That show living positive values, is good for the bottom line!