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Neuromarketing Part 1

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Video Details

Duration: 23 minutes and 52 seconds
Country: Germany
Language: German
Producer: Arte - Neugierig Leben
Views: 383
Posted by: pgalinsky on Oct 27, 2012

Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as EEG, HRV, RR, eye tracking, and GSR to learn why consumers make the decisions they do, and what part of the brain tells them to do it.

Includes interviews with:
Prof. Gerhard Roth, Biologe
Prof. Gerd Giegerenzer, Institut Max Planck, Berlin
Dr. Christian Scheier, Neuropsychologe, Hamburg
Prof. Franz-Rudolf Esch, Prof. Peter Kenning, Dr. Hilke Plassmann, Ökonom

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