Jeffrey Sharlach Talks About JeffreyGroup

I'm Jeffrey Sharlach, CEO and Founder of the JeffreyGroup. There's no question that communications has never been more important to the success of a business enterprise than it is today. You can have the best product in the world, but it's the perception that's going to drive sales. And it's the communications and marketing that drives that perception. And those are on a 24/7 basis. I'm very proud of what our teams have accomplished over the past two decades for some of the top companies and brands in the world. We've never tried to be all things to all people, just being the very best in our particular niche. And when I look at our client list, I'm truly gratified that these huge businesses have trusted us over the years. Trust is very important— that mutual trust between an agency and its clients and its staff. What else has made us successful? I think it's the focus on the thinking rather than the things. We're all about creativity and great ideas, but it's the upfront strategic thinking— understanding the intent, the audience, the messaging— which is the foundation for our award-winning programs.