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The Future of the Book | IDEO

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Books take us to faraway places and explain the world around us. They leave room for imagination and encourage reflection. Here al IDEO, we believe that an increasingly context can add to our notion of books, instead of taking away from it. We have set out to explore HOW with three concepts: NELSON For centuries, the written word has been a cornerstone of democracy But as books became digital, and move to a more decentralize digital model How´d we make sure we are adequately informed Enter Nelson A reading experience that comprises multiple perspectives to let you see the bigger picture With NELSON, you can discover writtings based on the impact they have on popular opinion or debate. With a series of informational layers that provides additional context allowing you to see on going discussions to double check the reliability of the sources and to tab into what´s currently being said about the subject in the media You can even see how the discourse´s unfolded over time Other perspectives on the subject are also display to provide a more well rounded view NELSON, giving reader what they need to form their own opinion on the important topics of our time. COUPLAND How can we help each other keep up with the latest .... in history With all the information available, it´s getting harder and harder to stay on top of what´s truly worth knowing To make it easier, COUPLAND helps determine key reading materials based on your professional network. Allowing you to quickly get an overview of popular reading within your own organization.

Video Details

Duration: 4 minutes and 54 seconds
Country: United States
Language: English
Genre: None
Producer: IDEO
Views: 130
Posted by: ayna on Sep 24, 2010

Meet Nelson, Coupland, and Alice — the faces of tomorrow's book. Watch global design and innovation consultancy IDEO's vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?

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