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Annotated captions of Jamie Oliver's TED Prize wish: Teach every child about food in English

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tedtalks 00:00
00:02

Sadly,

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00:05

in the next 18 minutes when I do our chat,

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four Americans that are alive

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will be dead

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from the food that they eat.

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00:17

My name's Jamie Oliver. I'm 34 years old.

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00:19

I'm from Essex in England

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and for the last seven years

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00:25

I've worked fairly tirelessly

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00:28

to save lives in my own way.

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00:30

I'm not a doctor;

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I'm a chef,

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I don't have expensive equipment

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or medicine.

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I use information, education.

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I profoundly believe that the power of food

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has a primal place in our homes

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that binds us to the best bits of life.

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We have an awful,

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awful reality right now.

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01:01

America, you're at the top of your game.

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This is one of the most unhealthy countries in the world.

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01:07

Can I please just see a raise of hands

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for how many of you have children in this room today?

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Please put your hands up.

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Aunties, uncles, you can continue to

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01:16

put your hands up, aunties and uncles as well.

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Most of you. OK.

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We, the adults of the last four generations,

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have blessed our children with the destiny

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of a shorter lifespan

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than their own parents.

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Your child will live a life ten years younger

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than you

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because of the landscape of food that we've built around them.

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Two-thirds of this room,

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today, in America, are statistically overweight or obese.

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You lot, you're all right, but we'll get you eventually, don't worry.

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01:47

(Laughter)

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Right?

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01:51

The statistics of bad health are clear,

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very clear.

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01:56

We spend our lives being paranoid about death, murder, homicide,

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you name it; it's on the front page of every paper, CNN.

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Look at homicide at the bottom, for God's sake.

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Right?

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02:06

(Laughter)

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02:11

(Applause)

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02:13

Every single one of those in the red

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is a diet-related disease.

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Any doctor, any specialist will tell you that.

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Fact: Diet-related disease is the biggest killer

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in the United States, right now, here today.

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This is a global problem.

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It's a catastrophe.

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It's sweeping the world.

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02:35

England is right behind you, as usual.

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02:39

(Laughter)

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I know they were close, but not that close.

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02:44

We need a revolution.

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02:47

Mexico, Australia, Germany, India, China,

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all have massive problems of obesity and bad health.

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Think about smoking.

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It costs way less than obesity now.

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02:59

Obesity costs you Americans

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10 percent of your healthcare bills,

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150 billion dollars a year.

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In 10 years, it's set to double:

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300 billion dollars a year.

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03:13

And let's be honest, guys, you ain't got that cash.

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03:16

(Laughter)

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I came here to start a food revolution

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that I so profoundly believe in.

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We need it. The time is now.

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We're in a tipping-point moment.

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03:29

I've been doing this for seven years.

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I've been trying in America for seven years.

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Now is the time when it's ripe -- ripe for the picking.

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I went to the eye of the storm.

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I went to West Virginia, the most unhealthy state in America.

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Or it was last year.

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We've got a new one this year, but we'll work on that next season.

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(Laughter)

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Huntington, West Virginia.

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Beautiful town.

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I wanted to put heart and soul and people,

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your public,

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around the statistics that we've become

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so used to.

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04:00

I want to introduce you to some of the people that I care about:

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your public, your children.

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I want to show a picture of my friend Brittany.

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She's 16 years old.

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She's got six years to live

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because of the food that she's eaten.

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She's the third generation of Americans

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that hasn't grown up within a food environment

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where they've been taught to cook at home or in school,

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or her mom, or her mom's mom.

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She has six years to live.

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She's eating her liver to death.

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04:30

Stacy, the Edwards family.

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This is a normal family, guys.

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04:35

Stacy does her best, but she's third-generation as well;

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she was never taught to cook at home or in school.

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The family's obese.

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Justin here, 12 years old,

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he's 350 pounds.

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He gets bullied, for God's sake.

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The daughter there, Katie, she's four years old.

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She's obese before she even gets to primary school.

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04:51

Marissa, she's all right, she's one of your lot.

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04:54

But you know what? Her father, who was obese,

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died in her arms,

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And then the second most important man in her life,

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her uncle, died of obesity,

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and now her step-dad is obese.

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You see, the thing is

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obesity and diet-related disease

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doesn't just hurt the people that have it;

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it's all of their friends, families,

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brothers, sisters.

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05:16

Pastor Steve:

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an inspirational man, one of my early allies in Huntington, West Virginia.

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He's at the sharp knife-edge of this problem.

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He has to bury the people, OK?

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And he's fed up with it. He's fed up with burying his friends,

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his family, his community.

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Come winter, three times as many people die.

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He's sick of it.

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This is preventable disease. Waste of life.

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05:42

By the way, this is what they get buried in.

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05:45

We're not geared up to do this.

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05:48

Can't even get them out the door -- and I'm being serious --

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can't even get them there. Forklift.

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05:52

OK, I see it as a triangle, OK?

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This is our landscape of food.

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I need you to understand it.

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05:57

You've probably heard all this before,

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but let's just go back over it.

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06:00

Over the last 30 years,

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06:02

what's happened that's ripped the heart out of this country?

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Let's be frank and honest:

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Well, modern-day life.

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06:09

Let's start with the Main Street.

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Fast food has taken over the whole country; we know that.

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The big brands are some of the most important powers,

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powerful powers, in this country.

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Supermarkets as well.

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Big companies. Big companies.

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06:25

Thirty years ago, most of the food

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was largely local and largely fresh.

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Now it's largely processed and full of all sorts of additives,

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extra ingredients, and you know the rest of the story.

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Portion size is obviously a massive, massive problem.

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Labeling is a massive problem.

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The labeling in this country is a disgrace.

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06:47

They want to be self -- they want to self-police themselves.

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The industry wants to self-police themselves.

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06:53

What, in this kind of climate? They don't deserve it.

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06:57

How can you say something is low-fat when it's full of so much sugar?

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06:59

Home.

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The biggest problem with the home

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is that used to be the heart

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of passing on food, food culture,

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what made our society.

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That ain't happening anymore.

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And you know, as we go to work and as life changes,

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and as life always evolves,

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we kind of have to look at it holistically --

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step back for a moment, and re-address the balance.

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It ain't happening, hasn't happened for 30 years, OK?

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07:26

I want to show you a situation

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07:29

that is very normal

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right now; the Edwards family.

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07:33

(Video) Jamie Oliver: Let's have a talk.

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07:36

This stuff goes through you and your family's body

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every week.

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And I need you to know that this is going to kill your children early.

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How are you feeling?

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07:49

Stacy: Just feeling really sad and depressed right now.

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07:52

But, you know, I want my kids to succeed in life

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and this isn't going to get them there.

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But I'm killing them.

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08:01

JO: Yes you are. You are.

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But we can stop that.

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Normal. Let's get on schools,

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something that I'm fairly much a specialist in.

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OK, school.

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What is school? Who invented it? What's the purpose of school?

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School was always invented to arm us with the tools

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to make us creative, do wonderful things,

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make us earn a living, etc., etc., etc.

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08:31

You know, it's been kind of in this sort of tight box for a long, long time.

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OK?

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But we haven't really evolved it

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to deal with the health catastrophes of America, OK?

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08:40

School food is something

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that most kids -- 31 million a day, actually --

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have twice a day, more than often,

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breakfast and lunch, 180 days of the year.

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So you could say that school food is quite important, really,

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judging the circumstances.

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08:58

(Laughter)

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Before I crack into my rant,

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which I'm sure you're waiting for ...

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09:07

(Laughter)

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09:10

I need to say one thing, and it's so important

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in hopefully the magic that happens and unfolds

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in the next three months.

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09:17

The lunch ladies, the lunch cooks of America --

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I offer myself as their ambassador.

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I'm not slacking them off.

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They're doing the best they can do.

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They're doing their best.

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But they're doing what they're told,

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and what they're being told to do is wrong.

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The system is highly run by accountants;

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there's not enough, or any,

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food-knowledgeable people in the business.

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There's a problem:

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If you're not a food expert, and you've got tight budgets

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and it's getting tighter, then you can't be creative,

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you can't duck and dive and write different things around things.

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If you're an accountant, and a box-ticker,

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the only thing you can do in these circumstances

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is buy cheaper shit.

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Now, the reality is,

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the food that your kids get every day is fast food,

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it's highly processed,

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there's not enough fresh food in there at all.

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You know, the amount of additives, E numbers, ingredients you wouldn't believe --

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there's not enough veggies at all. French fries are considered a vegetable.

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Pizza for breakfast. They don't even get given crockery.

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Knives and forks? No, they're too dangerous.

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They have scissors in the classroom,

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but knives and forks? No.

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And the way I look at it is: If you don't have knives and forks in your school,

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you're purely endorsing,

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from a state level, fast food, because it's handheld.

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And yes, by the way, it is fast food: It's sloppy joes,

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it's burgers, it's wieners,

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it's pizzas, it's all of that stuff.

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Ten percent of what we spend on healthcare, as I said earlier,

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is on obesity, and it's going to double.

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We're not teaching our kids.

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There's no statutory right to teach kids about food,

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elementary or secondary school. OK?

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We don't teach kids about food. Right?

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And this is a little clip from an elementary school,

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which is very common in England.

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Video: Who knows what this is?

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Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?

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11:08

Do you know what that is?

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Do you know what that is? Child: Broccoli?

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JO: What about this? Our good old friend.

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Do you know what this is, honey? Child: Celery.

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JO: No. What do you think this is? Child: Onion. JO: Onion? No.

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Jamie Oliver: Immediately you get a really clear sense

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of: Do the kids know anything about where food comes from?

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Video: JO: Who knows what that is? Child: Uh, pear?

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JO: What do you think this is? Child: I don't know.

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11:29

JO: If the kids don't know what stuff is,

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then they will never eat it.

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(Laughter)

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JO: Normal. England and America,

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11:39

England and America.

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Guess what fixed that. Guess what fixed that:

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Two one-hour sessions.

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We've got to start teaching our kids

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about food in schools, period.

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11:54

(Applause)

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I want to tell you about something,

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11:59

I want to tell you about something that kind of

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12:02

epitomizes the trouble that we're in, guys. OK?

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12:06

I want to talk about something so basic as milk.

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Every kid has the right to milk at school.

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12:11

Your kids will be having milk at school, breakfast and lunch. Right?

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They'll be having two bottles. OK?

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12:15

And most kids do.

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But milk ain't good enough anymore.

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Because someone at the milk board, right -- and don't get me wrong,

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I support milk -- but someone at the milk board

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probably paid a lot of money for some geezer

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to work out that if you put loads of flavorings and colorings

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12:28

and sugar in milk, right,

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12:31

more kids will drink it. Yeah.

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12:32

(Claps)

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12:34

And obviously now that's going to catch on.

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12:36

The apple board is going to work out

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that if they make toffee apples they'll eat more apples as well.

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Do you know what I mean?

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For me, there ain't no need to flavor the milk.

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12:45

Okay? There's sugar in everything.

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12:47

I know the ins and outs of those ingredients.

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12:50

It's in everything. Even the milk hasn't escaped

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12:52

the kind of modern-day problems.

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12:54

There's our milk. There's our carton.

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12:56

In that is nearly as much sugar

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as one of your favorite cans of fizzy pop,

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13:00

and they are having two a day.

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13:02

So, let me just show you.

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13:06

We've got one kid, here,

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having, you know, eight tablespoons of sugar a day.

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13:14

You know, there's your week.

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13:17

There's your month.

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13:19

And I've taken the liberty of putting in

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just the five years of elementary school sugar,

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just from milk.

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Now, I don't know about you guys,

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13:35

but judging the circumstances, right,

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13:37

any judge in the whole world,

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13:40

would look at the statistics and the evidence,

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and they would find any government of old

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guilty of child abuse. That's my belief.

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13:53

(Applause)

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13:56

Now, if I came up here, and I wish I could come up here today

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13:59

and hang a cure for AIDS or cancer,

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14:03

you'd be fighting and scrambling to get to me.

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14:06

This, all this bad news, is preventable.

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14:08

That's the good news.

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14:10

It's very, very preventable.

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14:13

So, let's just think about, we got a problem here,

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14:15

we need to reboot.

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14:18

Okay so, in my world, what do we need to do?

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14:20

Here is the thing, right,

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14:22

it cannot just come from one source.

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14:25

To reboot and make real tangible change,

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14:28

real change, so that I could look you in the white of the eyes

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14:30

and say, "In 10 years time,

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14:32

the history of your children's lives,

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14:35

happiness -- and let's not forget, you're clever if you eat well,

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14:37

you know you're going to live longer --

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14:39

all of that stuff, it will look different. OK?"

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14:42

So, supermarkets.

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14:44

Where else do you shop so religiously?

tedtalks 14:44
14:46

Week in, week out.

tedtalks 14:46
14:49

How much money do you spend, in your life, in a supermarket?

tedtalks 14:49
14:52

Love them. They just sell us what we want. All right.

tedtalks 14:52
14:54

They owe us, to put a food ambassador

tedtalks 14:54
14:57

in every major supermarket.

tedtalks 14:57
15:00

They need to help us shop. They need to show us how to cook

tedtalks 15:00
15:02

quick, tasty, seasonal meals

tedtalks 15:02
15:04

for people that are busy.

tedtalks 15:04
15:06

This is not expensive.

tedtalks 15:06
15:08

It is done in some, and it needs to be done across the board

tedtalks 15:08
15:11

in America soon, and quick.

tedtalks 15:11
15:14

The big brands, you know, the food brands,

tedtalks 15:14
15:16

need to put food education

tedtalks 15:16
15:18

at the heart of their businesses.

tedtalks 15:18
15:20

I know, easier said than done.

tedtalks 15:20
15:22

It's the future. It's the only way.

tedtalks 15:22
15:26

Fast food. With the fast-food industry

tedtalks 15:26
15:28

you know, it's very competitive.

tedtalks 15:28
15:30

I've had loads of secret papers and dealings

tedtalks 15:30
15:32

with fast food restaurants.

tedtalks 15:32
15:34

I know how they do it.

tedtalks 15:34
15:36

I mean basically they've weaned us on

tedtalks 15:36
15:39

to these hits of sugar, salt and fat, and x, y, and z,

tedtalks 15:39
15:41

and everyone loves them. Right?

tedtalks 15:41
15:44

So, these guys are going to be part of the solution.

tedtalks 15:44
15:46

But we need to get the government to work

tedtalks 15:46
15:49

with all of the fast food purveyors and the restaurant industry,

tedtalks 15:49
15:51

and over a five, six, seven year period

tedtalks 15:51
15:54

wean of us off the extreme amounts

tedtalks 15:54
15:57

of fat, sugar, fat and all the other non-food ingredients.

tedtalks 15:57
16:00

Now, also, back to the sort of big brands: Labeling,

tedtalks 16:00
16:03

I said earlier, is an absolute farce

tedtalks 16:03
16:05

and has got to be sorted.

tedtalks 16:05
16:08

OK, school.

tedtalks 16:08
16:10

Obviously in schools we owe it to them

tedtalks 16:10
16:12

to make sure those 180 days of the year,

tedtalks 16:12
16:14

from that little precious age of four,

tedtalks 16:14
16:16

til 18, 20, 24, whatever,

tedtalks 16:16
16:18

they need to be cooked

tedtalks 16:18
16:21

proper, fresh food

tedtalks 16:21
16:23

from local growers on site. OK?

tedtalks 16:23
16:25

There needs to be a new standard of fresh, proper food

tedtalks 16:25
16:27

for your children. Yeah?

tedtalks 16:27
16:32

(Applause)

tedtalks 16:32
16:35

Under the circumstances, it's profoundly important

tedtalks 16:35
16:38

that every single American child leaves school

tedtalks 16:38
16:40

knowing how to cook 10 recipes

tedtalks 16:40
16:42

that will save their life.

tedtalks 16:42
16:44

Life skills.

tedtalks 16:44
16:45

(Applause)

tedtalks 16:45
16:48

That means that they can be students, young parents,

tedtalks 16:48
16:51

and be able to sort of duck and dive

tedtalks 16:51
16:53

around the basics of cooking,

tedtalks 16:53
16:55

no matter what recession hits them next time. If you can cook,

tedtalks 16:55
16:57

recession money doesn't matter.

tedtalks 16:57
17:01

If you can cook, time doesn't matter.

tedtalks 17:01
17:04

The workplace, we haven't really talked about it.

tedtalks 17:04
17:07

You know, it's now time for corporate responsibility

tedtalks 17:07
17:09

to really look at what they feed

tedtalks 17:09
17:11

or make available to their staff.

tedtalks 17:11
17:15

The staff are the moms and dads of America's children.

tedtalks 17:15
17:17

Marissa, her father died in her hand,

tedtalks 17:17
17:19

I think she'd be quite happy

tedtalks 17:19
17:22

if corporate America could start feeding their staff properly.

tedtalks 17:22
17:24

Definitely they shouldn't be left out.

tedtalks 17:24
17:26

Let's go back to the home.

tedtalks 17:26
17:28

Now, look, if we do all this stuff, and we can,

tedtalks 17:28
17:31

it's so achievable. You can care and be commercial.

tedtalks 17:31
17:33

Absolutely.

tedtalks 17:33
17:35

But the home needs to start passing on

tedtalks 17:35
17:37

cooking again, for sure.

tedtalks 17:37
17:39

For sure, pass it on as a philosophy.

tedtalks 17:39
17:41

And for me it's quite romantic,

tedtalks 17:41
17:43

but it's about if one person teaches three people

tedtalks 17:43
17:45

how to cook something,

tedtalks 17:45
17:47

and they teach three of their mates,

tedtalks 17:47
17:49

that only has to repeat itself 25 times,

tedtalks 17:49
17:51

and that's the whole population of America.

tedtalks 17:51
17:54

Romantic, yes, but

tedtalks 17:54
17:56

most importantly,

tedtalks 17:56
17:58

it's about trying to get people to realize

tedtalks 17:58
18:00

that every one of your individual efforts

tedtalks 18:00
18:02

makes a difference.

tedtalks 18:02
18:04

We've got to put back what's been lost.

tedtalks 18:04
18:08

Huntington Kitchen. Huntington, where I made this program,

tedtalks 18:08
18:10

you know, we've got this prime-time program that hopefully

tedtalks 18:10
18:13

will inspire people to really get on this change.

tedtalks 18:13
18:15

I truly believe that change will happen.

tedtalks 18:15
18:17

Huntington's Kitchen. I work with a community.

tedtalks 18:17
18:21

I worked in the schools. I found local sustainable funding

tedtalks 18:21
18:23

to get every single school in the area,

tedtalks 18:23
18:25

from the junk, onto the fresh food:

tedtalks 18:25
18:28

six-and-a-half grand per school.

tedtalks 18:28
18:29

(Applause)

tedtalks 18:29
18:32

That's all it takes, six-and-a-half grand per school.

tedtalks 18:32
18:34

The Kitchen is 25 grand a month. Okay?

tedtalks 18:34
18:37

This can do 5,000 people a year,

tedtalks 18:37
18:39

which is 10 percent of their population,

tedtalks 18:39
18:41

and it's people on people.

tedtalks 18:41
18:43

You know, it's local cooks teaching local people.

tedtalks 18:43
18:47

It's free cooking lessons, guys, free cooking lessons in the Main Street.

tedtalks 18:47
18:52

This is real, tangible change, real, tangible change.

tedtalks 18:52
18:55

Around America, if we just look back now,

tedtalks 18:55
18:58

there is plenty of wonderful things going on.

tedtalks 18:58
19:00

There is plenty of beautiful things going on. There are angels

tedtalks 19:00
19:03

around America doing great things

tedtalks 19:03
19:06

in schools -- farm-to-school set-ups,

tedtalks 19:06
19:09

garden set-ups, education --

tedtalks 19:09
19:11

there are amazing people doing this already.

tedtalks 19:11
19:13

The problem is they all want to roll out what they're doing

tedtalks 19:13
19:15

to the next school, and the next,

tedtalks 19:15
19:17

but there's no cash.

tedtalks 19:17
19:21

We need to recognize the experts and the angels quickly,

tedtalks 19:21
19:24

identify them, and allow them to easily find the resource

tedtalks 19:24
19:26

to keep rolling out what they're already doing,

tedtalks 19:26
19:28

and doing well.

tedtalks 19:28
19:30

Businesses of America need to support

tedtalks 19:30
19:33

Mrs. Obama to do the things that she wants to do.

tedtalks 19:33
19:39

(Applause)

tedtalks 19:39
19:41

And look, I know it's weird

tedtalks 19:41
19:44

having an English person standing here before you

tedtalks 19:44
19:46

talking about all this.

tedtalks 19:46
19:49

All I can say is: I care. I'm a father,

tedtalks 19:49
19:51

and I love this country,

tedtalks 19:51
19:54

and I believe truly, actually,

tedtalks 19:54
19:57

that if change can be made in this country,

tedtalks 19:57
19:59

beautiful things will happen around the world. If America does it,

tedtalks 19:59
20:01

I believe other people will follow.

tedtalks 20:01
20:03

It's incredibly important.

tedtalks 20:03
20:10

(Applause)

tedtalks 20:10
20:12

When I was in Huntington, trying to get a few things to work

tedtalks 20:12
20:15

when they weren't, I thought "If I had a magic wand,

tedtalks 20:18
20:20

what would I do?" And I thought, "You know what?

tedtalks 20:20
20:24

I'd just love to be put in front of some of the most amazing

tedtalks 20:24
20:26

movers and shakers in America."

tedtalks 20:26
20:31

And a month later, TED phoned me up and gave me this award.

tedtalks 20:31
20:33

I'm here.

tedtalks 20:35
20:37

So, my wish.

tedtalks 20:41
20:43

Dyslexic, so I'm a bit slow.

tedtalks 20:48
20:50

My wish

tedtalks 20:50
20:52

is for you to help a strong,

tedtalks 20:52
20:54

sustainable movement

tedtalks 20:54
20:58

to educate every child

tedtalks 20:58
21:00

about food,

tedtalks 21:00
21:03

to inspire families to cook again,

tedtalks 21:03
21:07

and to empower people everywhere

tedtalks 21:07
21:09

to fight obesity.

tedtalks 21:09
21:19

(Applause)

tedtalks 21:19
21:21

Thank you.

tedtalks 21:21
21:30

(Applause)