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Non ho tempo!

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You want to hear a classic one? “But Monty, the book, the stuff you do and read the videos you make every day, those videos! I don’t have time, I just don’t.” Alright, if you say you don’t have time, I believe you. Look, I believe you, if you say it I believe it. But I’m a skeptic. Also because the “I don’t have time” types usually come in three categories. There’s the classic first one, who doesn’t have time for anything. A little while ago for example, I interviewed Steve Ballmer, who was the big boss at Microsoft, and he just didn’t have any time. He had his whole day scheduled in 15 minute blocks. And if by chance he really had to go pee, he couldn’t even take a piss, the poor guy. Poor guy in the sense that, be bought the Los Angeles Clippers for billions, that’s billions with a ‘B’. But he essentially had no time. The second category of those who don’t have the time are those who clearly have tons of time. This category is where you find all students. When we’re in school we all have enough time to study. Sometimes I think about all the days I spent on the couch watching TV with a giant bowl of ice cream. And that’s how I ate, I didn’t have time. I needed to think. And those who work standard 9 to 5 days, there’s clearly much more of the day left after that. Essentially you have another 8 hours, if you get up at 5am, if you go from 9 until midnight, you have an extra 8 hours to learn a new skill if you want to. But what I always hear when people talk about work is, “I don’t have time”. There’s essentially a whole category of truly busy people. And I’m not talking about them. We are all more-or-less busy, there are some entrepreneurs, freelancers, who are really busy all day. But in the large majority of cases, It’s bullshit. Bullshit. When someone says, “I don’t have time”, they’re lying. And they know it, they know they’re lying. They know and then they pretend, it’s all the same to them. And it’s easy to prove. Let’s take videos for example: if you want to communicate today, in 2016, 2017, you have to use video, every day you have to produce videos. Not to mention, if you really don’t have time, you don’t even have to make the videos yourself. You just find someone to film you, while you work. They film you. And the editing, you don’t have to do anything. It doesn’t matter if you don’t have time. And then if Obama calls you tomorrow and says: "Hello Pino, can you come to the White House, we want to give you an award". You take that fucking plane and fly to the Whitehouse. Or, if tomorrow morning you meet your soulmate and you fall head over heals in love, congratulations, struck by cupid in a nanosecond, you can find all the time in the world for him or her. If one day you’re sad, I mean really sad, super depressed, here you go, I’ll give you a free laugh. Check out one of the videos where I say, for example, "Look, it’s important for your communications efforts to make a video every day, because it builds your brand, and blah blah blah.” Go do it, I’m begging you. Just do it. Because in comparison Jerry Lewis was a dramatic actor. Go look at the profiles of the people who say they don’t have time. "Montemagno, you think I have the time to make a video every day? You think I can find the time?” For crying out loud, all you have to do is look at their Facebook profile. Go on this person’s Facebook profile and you’ll find some real gems. Sometimes I think they’re kidding me! Are you kidding me? It’s like this, you’ll see it’s full of selfies, 5 minutes to take and post each one, and if you’re a woman, probably 25 minutes to put your makeup on. That’s already a half hour a day you have free. You’ll see TV series fanatics, and there’s nothing wrong with that, but as soon as you post the full review of Narcos, you’ve shot yourself in the foot, because it shows you found the time to watch Narcos. Tons of photos taken out at happy hour, every week, always on a Thursday night, nice. Giorgio, great job, you were the guy who just never had the time. That big game on Sunday that you clearly couldn’t miss, Francesco, followed by a status update that was an in-depth article, arguing against all of the results, comments and critiques all over social media for all those who watched the game, and I’m rooting for the other team, anyway, do I need to keep going? But what are we even talking about? I don’t have time. The problem with these guys who are, unfortunately, most people, the problem isn’t that they don’t have time, the problem is that they’re the Captain America of excuses. There’s no problem, look, from my point of view, it doesn’t make a difference to me, all the better, there are less people trying to improve the world of work, which means less competition. But there’s no problem if one considers work to be irrelevant. But then you can’t have it both ways saying you don’t have time to invest in your knowledge, to read, to create your brand or to do any of the other stuff. Because in that case, time doesn’t have anything to do with it Am I right or not? You can do what you want with your life, but in sport or work, where there’s a lot of competition, whether you like it or not, whatever you’re not doing, someone else is doing. The time that you can’t find, will be found by someone else. And the "I don’t have time", believe me, in business, in the world of work, it’s the religion of the losers.

Video Details

Duration: 4 minutes and 59 seconds
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Language: Italian
License: Dotsub - Standard License
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Views: 4
Posted by: montemagno on Aug 9, 2018

Non ho tempo!

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