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Generación Pop-Up

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Barcelona and the ruins of what it was ... an ancient industrial space. The beauty and the creative effervescence can be found anywhere. We are in Hangar. And we're going to meet Salvatore Benintende, better known as TvBoy. ♪♫ ♫ ♪ TvBoy... a boy with a TV for a head because, basically, he was quick to watch much more TV than I've been hiding with hats, glasses... a bit to add new elements. But this was a game, just to comment, that these days during daytime, guys thought about watching a lot of TV and playing their games. Did you watch a lot of TV? Are cartoons are a source of inspiration or a reference when painting? I look at so many things to get inspired. I like to look at the work of other artists... ... to look at comics... because inspiration can spring from just about anywhere, including from magazine, fashion... whatever. ♪♫♫♪ What about graffiti now? It's somewhat freed from its historic reference. And it has appeared in many aspects of day-to-day life, and therefore also in the art market big time. And there are exemplary cases like with Bansky. They are auctioned off just as soon as he paints them. His life is somewhat contradictory because, on the one hand, the law is after him, and on the other hand, the media really seek him out for advertisements, for the galleries scene. ♪♫♫♪ You call yourself "Contemporary pop artist". Why? I don't really know why. As a designer, illustrator, or artist, I do a bit of everything. So, for me, artists can apply their art to anything at all... ...be it a wall serving as a canvas... ... or as whatever object. I like the word "pop" very much because I like bright and contemporary colors because I am still alive. ♪♫♫♪ What is the graffiti economy like? It's obvious that graffiti, seen as a street painting, cannot be sold, because it belongs to nobody, right? It belongs to the place where you painted it. So what happens is many artists will mark their own style or come to be recognized for what they've done on the street. They also develop, aside from their work as street artists, a series of pictorial works. This now, I think, is disassociated from graffiti, and it starts being paintings, or real artists... 360 degree artists. I think that the ones who paint on the streets will care more if they paint on the street or on a panel. You are worth what you paint, right? The message they provide is worth it, and the art is worth it. ♪♫♫♪ In fact, your drawings... ... your works... are precisely the reflection of this generation, our generation, that we've experienced absolutely blitzed by communication media at every level. A good description. Also, there is an art critic who called us Generation Pop-Up. ♪♫♫♪ This is art that surprises you because you can find it anywhere and not just in a few museums or in a few galleries as in the past. Graffiti has been with us for over 40 years. How about with crisis or with well-being? It's something that's a form of self-expression, of self-revelation, in a way. It's associated with crisis, isn't it? Also, there is the graffiti of well-being. But that's useless graffiti. Graffiti is related a lot to crisis and also to recycling of materials, and to... ...ruins, for example. ♪♫♫♪ In a way, graffiti is renovating. It is completed in places that have been destroyed or broken. And it's found as a perfect fabric. Of course, I believe that the smartest thing for a street artist, instead of painting shutters or painting new walls, is to go find these abandoned places and to leave them like a flower among trash, right? To give life to something that will be destroyed or that would be used for nothing. ♪♫♫♪ What is this technique that we just practiced? It's called "wheat pasting": I think that it's a technique that was invented in the 1960's for gluing posters such as political or propaganda posters. It's an alternate technique to spraying. It's much more efficient currently for doing a nice, fast job, because you make it yourself in your studio. And right away you have only to use it. Salva, a big thanks. Same to you, and to you. ♪♫♫♪

Video Details

Duration: 5 minutes and 24 seconds
Country: Spain
Language: Spanish (Spain)
Producer: Balzac Media S.L
Director: Hector Milla
Views: 106
Posted by: balzac on Jan 26, 2009

Entrevista a TVboy

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