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Create Your Publishing Team_LYDB Aug18 updated

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>> Hello and welcome, Marissa here. In this video, we're going to talk about what it takes to create a publishing team. Just as you may have heard the saying, "It takes a village to raise a child," we like to say, "It takes a village to publish a book." There are many elements to the writing and publishing process, and so it's important to have support throughout. It's important to get your team in place to help you with each piece of the puzzle. So who's on your team? I'm going to talk about the kinds of freelancers that you might consider working with depending on the scope of your project. The services I'll be talking about today are the ones you're most likely going to be concerned with, you might want to hire for editing, photography, design work, and marketing, and PR. I'll go through the different price points for each so that you can start to understand what your options are depending on how much you plan to invest in your book in terms of finances. But remember, you can publish your book for $0 if you choose to. So I'll be talking about some tips for doing things yourself as well. Also, to note, you may not need every one of the services I'm talking about, so start considering which services will apply to your project and which ones won't. All right, so first up, we have editing. So first, I'm going to tell you just a little bit about the different kinds of editing that there are. So content editing is the first step of editing. A content editor is going to review your book for flow, structure, and consistency. This is someone who can help with ideas, where to move paragraphs or sentences, and give overall feedback on your book's structure as a whole. So again, this is going to be the first step before you think about copy editing and proofreading because you don't want somebody really fine-tuning your book until the major chunks are in place because... I know, when I was writing my book, the content editing piece was a lot moved around. So if I had somebody copy edit at the same time, I would have wasted money because I had new paragraphs that were written, and things that were taken out, and things like that. So copy editing is going to be the next stage after you've had someone content edit your book, and a copy editor is someone who checks for grammar and small typos. This person will not be making comments on the structure, they won't be rearranging anything, they'll just be skilled in editing for consistency and grammar styles, and they'll be able to find and correct small typos and grammatical errors. And copy editing and proofreading are somewhat similar but proofreading... If you want to tease these apart, proofreading would be the final step you take before you call your manuscript final, and a proofreader does a final read-through to find and correct any last-minute typos or other errors before your book is really considered done and before it gets published. So once your book has been content edited and copy edited, you might want to find a proofreader to give your book one final read-through for any errors that a copy editor might have missed. And also, with KDP and IngramSpark, the beauty of self-publishing is that if you do catch errors later on, you can make those corrections and since these are both print on demand services, one error in the first few printings of your book doesn't mean that it's going to be in every printing of your book. As soon as you fix it, especially with KDP, that change will go into effect pretty immediately on any books that are printed thereafter and any books that are ordered and printed thereafter. So for my book, I actually hired somebody who did content editing and copy editing. So I had the same person do both but it was in two separate rounds. So first, she did the content editing, it came back to me. I had another, like a couple weeks with my book, however long I needed. And then when I was ready for that second round of more fine-tuned editing, she, the same person, did that too and she kind of gave me a package deal since I was hiring her for both kinds of editing. And that was actually in my favor because at that point, she was already familiar with my content, she already knew my book, so when it came to copy editing, it was... She was already in the zone there for me. So you might want to find editors that have experience in both content editing and copy editing, and it helps if they're familiar with your specific book genre, if they've edited books of that type before. And, of course, your editor should be people that you like and feel comfortable working with, since you might also consider hiring them for future projects. Okay, so let's talk about where you can find an editor. So if you're going to do it yourself method, you probably won't be able to... You won't be wanting or choosing to afford an editor at all in terms of hiring one. So I would, in this case, still recommend having another person or more than one person if possible, just another set of eyes, somebody to check over your manuscript for errors or to make comments, to help point out anything that might be unclear to the reader in terms of structure and organization. So for my book, it felt like a mess to write my book, which was a memoir and involved a lot of really abstract ideas and just a lot of personal stuff. So I actually had my twin sister help me a lot in the beginning, which maybe she functioned kind of like my accountability partner and just reading different sections of my book and helping give feedback because as some of you are probably already discovering, the process of writing a book can be really isolating. So it's not even that we need somebody else's mind and their intelligence, sometimes, we just need their detached objective perspective, you know? And they don't necessarily need to have editing knowledge to be able to point out things that a reader could say, "Oh, this part was unclear," or "This looks like it should be organized this way." So if you're not looking to invest any money, I do recommend just having someone or several people read your book and give you some feedback. Make sure they're people that you trust and people that are supporting you in what you're doing. Another DIY, do-it-yourself, way of getting an editor for zero to no... For no cost or very low cost, many colleges have grad students that are looking for projects to enhance their resume, so you could check there. Now if you want to invest some money, costs can vary a lot when it comes to editing but on average, you might expect to spend between $20 and $40 an hour. Now they can really vary a lot, like I said, but that is a ballpark. Many editors will also charge by word count or page counts. Some places to find editors locally and for a low-cost include networking groups, Facebook, and word of mouth, websites like Upwork and Guru.com are also great since you can review editors' profiles as well as ratings and reviews. So let's move on to photography here. Reasons you might want to work with a photographer, well, you might need headshots or book cover shots, or if you're writing a cookbook, you may decide to work with a professional photographer to take recipe photos. Now we're going to keep driving this point home, but we recommend keeping your first book simple and delimiting your costs as much as possible to get it done in a timely manner. So color photography on the inside of your book will drive your book printing costs up substantially, which means you'll need to charge much more for your book in order to make a profit on copies sold, making it less accessible to more people, and therefore, we don't really recommend doing a full-color, full-of-photography type book as your first book. But in case you do decide to do this, here are your options. So with photography, let's talk about the do-it-yourself method first. You could do it yourself, many of the newer phones out there have really great cameras enabling you to take pretty professional looking photos and there are some tips and tricks, I'd say to making the photos look a little bit more professional when using a phone device or something like that. I recommend working with natural lights, so if you can get outdoors, those pictures usually look more professional coming from a phone or something like that. Definitely want to eliminate shadows on your face if you're taking a picture of you. If somebody's taking a picture of you, the sun should be behind them. If you're outdoors, and the sun should be on you. It's kind of like a basic photography 101 right there. And if you're taking a photo indoors, I'd still recommend trying to use natural light from a window if possible or make sure that the room is as bright as possible. Daylight is just really, really good. The sun is one of the best lighting sources that there is. So you don't need professional lighting or anything like that to make good videos or to take good photos. If possible, it can help a good picture if you have a light source coming from behind you and in front of you. In that case, you may want to purchase some inexpensive indoor studio lighting, such as a ring light or something like that. Again, try to eliminate shadows when taking pictures indoors. Go for neutral backgrounds. The outdoors can be more forgiving in terms of things behind you, but try to have a blank wall behind you if you're doing this in your house or have an open room that's very tidy and clean behind you as the background. So you can do it yourself and if you have a photographer friend, this can be a great option. And often, photographers are happy to use models to add photos to their portfolio, so you might even be doing them a favor or, perhaps, you can swap services and offer something in return if it's a friend or an acquaintance. You can also, again, check with your local college to see if there are photography students who will do headshots for free in exchange for being able to use them in their portfolio or for practice. And you know what, there is also some... There are some websites out there where professional photographers or amateur photographers who are not in college are also willing to do this in exchange for... Take pictures in exchange for building their portfolio. Just be careful about the sources that you use. And it's great if you can use a site for freelancers where you're going to see some ratings and reviews just so you know you're working with a real professional person. You know, you don't want any bad situations. So now if you're looking to invest some bucks, you can hire a photographer doing an online search and check out some different photographer websites, portfolios, and price points. You want to make sure that you like their style that it fits where you're going for, and in cases where you're writing a black and white print book with no interior images, you probably don't need to hire a photographer at all, know that it's always an option to purchase stock photography, and that can be pretty inexpensive. Or you can work with a graphic designer for your cover stuff if you're not using a photo, if you're doing something else, just a design there or they can... Often, graphic designers have their own kind of access to stock photography. I do want to say that I recommend even if you're not putting a headshot photo of yourself on your book, which is not mandatory that you do. I would still recommend getting some professional headshots done at some point because it really just helps with making you appear professional and it gives you credibility when you're putting yourself there on the internet, whether you write a guest blog and you want to put your picture there, or you're doing an upcoming workshop and you want to put your picture there, or for your website. I just think it's really important and I know that it can cost a little bit of money to get some really good pictures. But I think that it definitely pays off and it'll come back to you and it's a worthwhile investment for sure. So let's talk about graphic design work. So a graphic designer is a really important part of your publishing team. He or she will create your book cover, interior layout, and provide any marketing collateral you may want to use in your book launch and in promoting your book. So like with editors and photographers, there are many price levels when it comes to designers, so be sure to do your research. As far as the do-it-yourself approach for design work goes, KDP has a cover-creator tool which enables you to design your own cover for free. You can find the link to the KDP Cover Creator to start exploring this option, it's in the Publishing Resources handout located in this module. And on that handout, you'll also find a link for downloading customizable cover design templates from another website, another option if you want to do it yourself for free. I also want to recommend this website called Canva.com, you'll see it on the slide there, it's C-A-N-V-A.com. This is just a great all-around, free-to-use website that lets you design your own book cover, you could design flyers, Facebook backgrounds, there is all kinds of templates on Canva.com, and I just find it very user friendly and great. And again, it's absolutely free. I don't understand how it's free 'cause it's so wonderful. But if you don't have a fancy design program on your computer or a design experience, it really kind of helps turn the average person into a designer and helping you create some really high quality stuff for free. So I definitely recommend it. I use it a lot for my own marketing stuff and things that I've created for my website. In fact, I actually designed my own book cover on Canva.com, and then I worked with my publisher to fine-tune it. They had their own artist designer kind of fix it for me and just make it a little bit more designed looking, but I did create the initial concept using Canva.cam. And even if you're going to work with a professional, you might want to do the same thing. Just use Canva.com to illustrate what you're going for and then have a professional designer take it one step further for you. Okay, so finally, here I want to talk about the option of hiring for marketing and PR or public relations stuff. So we really are going to be teaching you a good deal about marketing and PR in the second half of this course. So not to worry, you'll definitely be able to market your book on your own without investing a dollar in this area. But in case you do decide to hire a marketing and PR professional, depending on your individual goals and your budget, here are some options for you. You could hire a well-known PR firm with a really solid reputation if you have a big budget. This usually starts around $2,500 a month. You can find a smaller local company that you like. Or you can save money by using all the resources and templates we'll be providing you with. Before I end here, I also want to mention that we have a resource for you called freelancers recommended by students and grads. And this is located in the Launch Your Dream Book library. So this is a list we've been compiling over time with past courses of some freelancers our previous students have worked with and had success with. I want to let you know it's not a totally comprehensive list. It's just some freelancers that had been recommended to us that we've stuck on there, along the way. We're continuing to add more to this list with every round of the course. But we do still recommend doing your own research, since you may have access to different professionals depending on your area and your connections, and you may choose to work with someone that fits your specific style and project, not someone else's. But to access the freelancer's recommended by students and grads list, visit your Learning Center, click the Libraries dropdown, and select Reference Library, then scroll down to the Bonus Extras section. As the final reminder, we'll be providing more resources throughout the remainder of the course to help you with each step, which will be especially useful if you're planning to do things yourself. We'll also be teaching you how to pre-sell your book to help cover some costs in advance. And we'll be continuously teaching you the most cost-effective ways to get your book out into the world and into the hands of the people who need it most. This week, use the resources in this module to start thinking about your budget and publishing team. Start by making a list of the services you would most like to invest in and the ones you would like to do yourself. This will help you get organized and set up for when the time comes to take the next steps. Thanks so much for being here today, and best of luck on your publishing.

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Duration: 17 minutes and 55 seconds
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Language: English
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Posted by: integrativenutrition on Oct 5, 2018

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