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Image and Font Permissions

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Hi Everyone, and welcome to the Launch Your Dream Book Course Today we have a very special guest, Tim Tate. Tim has worked in the publishing industry for 20 years.

He has worked for major publishers such as MacMillan, Computer Publishing, Pearson Education, and most recently, Wiley. He is an Integrative Nutrition graduate and is currently working as their publishing consultant. And today Tim's going to teach you all about image and font permissions so that you can ensure that you are properly finding and sourcing photos and fonts. Welcome, Tim. Hi, Lindsey. Hi, everybody. It's good to be with you. And we're going to talk about permissions for images and fonts that you use in your book. This is very important because images are often copyrighted, as are fonts. And in today's internet world we often are pulling content down off websites and from people's blogs and such. And we have to be careful when we want to use those types of items in our own books, because a lot of times when we do that without permission, it leaves us open to potential legal action and certainly bad blood in the publishing industry amongst authors. So we don't want to do that. We want to make sure that we're protected from that and that everything that's in our book is properly permissioned. So we're going to look at images and fonts. So we're going to talk about acquiring images. We're going to talk about rights and licensing of the images, and properly crediting and sourcing those images. And then we're going to look at acquiring fonts and rights and licensing of those fonts. So acquiring images. As I mentioned just a minute ago about the internet, websites and blogs, images are everywhere. They're very easy to acquire. We want to make sure that we're acquiring them properly. This image that we're looking at right here, I actually got this off the internet properly and legally, and I'm going to show you how I did that and how you can do the same thing. So there are ways of downloading free images. Next slide, please. And two things that will be good for you to know when you're looking for images, one is called the Creative Commons. And what this is is people who take photographs or make drawings load them onto the web under the Creative Commons license. And that's saying basically that this image can be used by people who don't necessarily contact me for permissions. I'm putting it out in the public domain for people to use for their own purposes. And the second aspect of free images that we're going to look at is Wikipedia itself. And people may groan when they hear Wikipedia. I know on television a lot of times people mention Wikipedia. Or in my circle of friends, everybody says, oh, that's not a reliable source. It might not be for facts, but for images it can be a wonderful source, and a lot of the images on Wikipedia are actually free for use. So we're going to look at that. So let's first talk about Creative Commons. The URL that you see at the bottom of this slide on the screen, search.creativecommons.org, will take you to a search page where you can conduct a search for the image that you're looking for using all these different search engines. You can see in this image that I've chosen Google Images and in the search box I wanted a photo of a camera or somebody taking a photo with a camera. And what this search led me to on the next slide ultimately was a site called Pexels. And there's the image, that may look familiar. And you can see on the right side is a big green button that says Download for Free. And under that it cites the Creative Commons license, that this is free for personal and commercial use. And it also notes that no attribution is required. That is, the person who uploaded this image they don't want to be or need to be credited when you use the image. So in this instance downloading this image, not only are you downloading it from a reliable source, perfectly legally, but you're also downloading a high-quality image, which is also important when you're looking at publishing your own book. So after Creative Commons let's go to Wikipedia and what's called Wikimedia Commons. And when you're on Wikipedia, this particular image I did a search for juicing and an article came up about juicing and it had this picture of the juice machine. And I thought, wow, that would be a good image to illustrate different types of juicing machines or whatever. So I clicked on the image and it brought me to a page where it talks about the image itself. You're no longer in the article, but you're looking at the image itself and the metadata of the image, which is down at the bottom of the screen. It tells you the size. And that's very important to know when you're using images for your book. You want to make sure that they're of sufficient resolution. And you can talk with your designer or your compositor about that and they'll tell you the specs that they would like you to use for your images. So this is licensed under something called Wikimedia Commons. And this is, again, a great way of finding free images and I do recommend it. And I can say that at Wiley it was not uncommon for images to be sourced from Wikipedia. And we did not hesitate to let authors do that, so don't hesitate to do it yourself. So after looking at free images, let's talk a little bit about acquiring images in other ways. One is to purchase stock photos. You can go to a stock photo website. If you've never done that before, you don't know what that is, just type in stock photos into any search engine and it will bring up a bunch of sites where you can buy images. And when you buy images they will tell you how they want you to use the image, or what you can use it in, what they're licensing it for. And then you can also take your own photos. I know a lot of people are photographers and they really find that a great way of expressing themselves creatively. So don't hesitate to do this if you really know what you're doing and feel like you can take high-quality photos for your own book. Again, work with your designer or your compositor on specs, getting proper specs for your images so you make sure that you're taking them and processing them in such a way that they can be used both for print and look good digitally also in an e-book. A second ago when I talked about purchasing photos and then also getting them under Creative Commons or Wikimedia Commons licenses, it's important to know what the image is being licensed for. So on the next slide this is a page from the Wikimedia Commons. And actually that image of the juice machine that we saw, this is the licensing for that image itself. And I'm not going to read over this, I think it's pretty clear what it's stating. Like I said, you are free to share, to remix. You must attribute the work in the manner specified by the author, blah, blah, blah. So whenever you get an image, wherever you get it from, whether you buy it, or you get it for free, or you get it from another person, make sure that you know exactly what it is licensed for. You want it-- if you're going to put it in a print book, you want to make sure that you have rights to do so and to be able to sell the book. And then also you want to make sure that you have rights to distribute it digitally, whether it's in an e-book, or in a blog, or you're posting it to a website. The licensing language should be pretty clear about what you can and can't use it for. So to sum up a little bit about the image permissions, it's a great idea to request permission if you don't know specifically what the licensing opportunities are for an image. You can request that, usually a website will have an email link you can click on or in a book at the beginning of a book on the copyright page, the publishers contact information will be listed. You can contact them. Make sure that you request print and digital rights if you're going to use it in a book, a printed book, and also in an e-book, or on website, or in a blog. It's very important to make sure you have both print and digital rights. And also make sure you have all the rights you need for where you're going to be distributing your book, and if it's an e-book and you're going to sell it on Amazon, it's going the available in most parts of the world, so you want to make sure that you have world rights, or international rights for that image. If you're in the United States, you can have permission, or if you're in another country, you can have permission for that country itself without having permission for world rights. So make sure you know specifically what you get the rights for when you license an image. OK, so let's talk a little bit about crediting and sourcing the images. When we looked at the Creative Commons image, I pointed out that it said that no attribution was necessary. Sometimes, and a lot of times when you purchase rights to an image or you get it for free, there will be a stipulation in the licensing language that you have to attribute it to, and there will be the person's name, it might be a company name, it might be a website name. And on this image, you can see on the left side of the image I wrote what the source of this image was, and it's Breaking Pick. This was a website that I got this from, them through the Pexels.com site. And there's no hard and fast rule as to where you have to put the copyright line or the source line on an image. It's good to kind of put it out of the way, I think, so it's not obtrusive to people viewing the image. So like I said, I just put it here vertically on the left side of the image. Lots of designers or compositors will have their own way of putting the source line on a page in keeping with the design of the book. So they might all go under the image, they might all go on the side. so that's not really that important. It is good to do it consistently so that people can find the source for an image very easily if they want to. OK, so let's move on from images to fonts. And font permissions are a hot-button topic in the publishing industry today, and there are a couple of reasons for this. The main reason is the advent of technology and home computer use, and also the advent of e-books. So years ago before the internet and before e-books, when a publisher wanted to use a font in a book, they would contact what's called the font foundry, that's the company that creates the fonts. And yes, all fonts are created by people. In the olden days, let's say, they were hand drawn. So when somebody created a font, it was a creative work and they would copyright that font. So Helvetica, or Times, or Times New Roman, people would copyright those fonts and then sell licenses to use that font. So when they did that, the only way to use the font was in a book, or a newspaper, or a magazine, a printed work of some sort. So permissions, licenses, were granted for printing say 10,000 copies of a book using this font. Well, for years that worked fine in the publishing industry. And then when people started having access to their own computers and they could publish works on their own, nobody really made a big deal about telling people you have to get permissions for fonts if you're going to publish with them. And in addition to that, in the publishing industry it was a problem because for years, publishers have rights to print books with certain fonts, but they actually did not have rights to distribute the font digitally, whether it's on their own website or in an e-book. And lots of publishers actually had legal action taken against them for using fonts digitally without permission. And it was a very big problem in the publishing industry, and in some ways, it still is today. Publishers are having just to spend thousands and thousands of dollars to get themselves in shape legally, and a lot of times it means going back to font foundries and buying digital permissions, in some cases for works that they've already distributed. So when you're working on your own book, working with your designer, your compositor, to make sure that you have legal permission to use the fonts that you're using in the manner in which you're using them. So the first way to do this is to purchase the fonts. The second way is to use open source fonts. So let's first look at purchasing fonts. It's the safest way to make sure that you're using a font legally. And this particular font is Zapf Dingbats font. And let me mention real quick that fonts are sold by typeface, so this happens to be a medium typeface. Some typefaces have bold versions, they have italic versions. So make sure that you're getting the exact one that you want to use. In some cases, you can buy the whole font family it's called, so you get all the different typefaces. So it's good to familiarize yourself with that a bit. But this is an example of how to buy a font from Adobe. And you can see this particular typeface, the medium typeface, cost $29. And the embedding permissions are preview and print. And preview means essentially you can use it on your computer and you can print with it. So below that it states that there's five computers in the end user license. So not only can you use it only in a certain way as far as printing, but also this is to protect the foundry from a company buying this one font license for $29 and then using it throughout their entire company. This states that only five computers can legally use this font under this license. So again, the usage is very specifically stated. And there are different types of permissions, and you want to make sure that, again, you get the proper rights for print and digital, and sometimes they're sold separately, they're different items in a shopping cart. So always pay attention to that. And the next way to acquire fonts is to use open source fonts. And open source fonts typically they're considered just free fonts and anybody can use them. Somebody creates a font, if I created a font called the Tim Font, and wanted people to be able to use it however they wanted. And why would I want to do that? Well, maybe I don't like the fact that people have to pay for fonts, so I just want to put one out there for free on the internet, because that's what the internet is for. I've worked with lots of people who felt that way, probably the same people who upload their images to the Creative Commons universe. So one website shown here, Font Squirrel, is a way to access these open source fonts. So when you go here, you can search for the type of font that you want, or if you know a specific font, you can search for that. And what will happen is, what will come up is the actual rights and licensing information for that font. So even though it's open source font and it's free, there are still rules around how to use it. So always make sure that you read the fine print, so to say. Or when you're dealing with your designer or your compositor, you can tell them only get fonts, say, from Font Squirrel and make sure they're open source fonts and that you use them according to the license. It's very important to protect yourself in that way. And then also make sure that you have permission to use the fonts on your website if you want to. So open source fonts, they're a great thing. So coming back to rights and licensing, one, when you buy a computer, say you open Microsoft Word. You buy it and you open it up, there are a bunch of fonts that you can choose from. Those are called machine fonts or desk fonts. And you have it you have a license by purchasing Microsoft Word to use those fonts on your machine. You however don't have rights to print with those fonts if you're going to print-- now, if you're printing directions to somewhere if you want, or printing out a letter or whatever, yes, you have permission to do that. But if you're going to turn around and distribute that document or sell that document, chances are, you don't have rights to do that. And this can be a little confusing, but it's important to just understand that just because the font is on your computer, doesn't mean you have rights to also distribute that in a printed work or in a digital work. So it's very important when acquiring a font to acquire your desk rights to it and then also your distribution rights to it. And again, make sure that you have print rights and digital rights. Very, very important. So that's it. So good luck to everybody. Always make sure you have proper rights and permissions and you'll be fine. Thanks a lot.

Video Details

Duration: 23 minutes and 4 seconds
Country: Andorra
Language: English
License: Dotsub - Standard License
Genre: None
Views: 11
Posted by: integrativenutrition on Aug 11, 2015

Image and Font Permissions

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