Mad Men - The Carousel
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this is Joe Harriman and Lynn Taylor. No Eastmans today, unfortunately. They're all back in the lab. It's a wonderful facility, but they don't take vacations. What do they show, slides of them working? So have you figured out a way to work the wheel into it? We know it's hard because wheels aren't really seen as exciting technology, even though they are the original. Well, technology is a glittering lure, but there's the rare occasion when the public can be engaged on the level beyond flash, if they have a sentimental bond with the product. My first job, I was in house at a fur company with this old pro copyrighter, a Greek named Teddy. And Teddy told me the most important idea in advertising is "new. " Creates an itch. You simply put your product in there as a kind of... calamine lotion. He also talked about a deeper bond with the product. Nostalgia. It's delicate... but potent. Sweetheart. Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart far more powerful than memory alone. This device... isn't a space ship. It's a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It's not called the Wheel. It's called the Carousel. It lets us travel the way a child travels. Around and around and back home again... to a place where we know we are loved. Good luck at your next meeting.
Duration: 3 minutes and 25 seconds
Country: United States
Posted by: ayna on Apr 12, 2010
the best few minutes of the last season of television, and certainly the best of Mad Men. From the season finale.
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