30 years in the Middle East | Sector spotlight: Technology with Accenture
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We are celebrating our 30th year of operations in the Middle East this year
and we thought it would be great to speak to some of our
long standing clients about their experiences of change
in the region over that period.
So to start things,
what are some of the changes that you and Accenture have experienced
in the Gulf region over the last 30 years?
One of the big changes that we experienced in the last 5 or 10 years
has been the way we work and the way we live.
New technology are demanding new talents,
and at the same time people are demanding new ways to work,
so these two trends together is requiring new talent
but also strategy for organisations.
And this is more true in the Middle East,
where there are so many initiatives about digital transformation and innovation.
How have you seen technology impact how business is being done
in the region over the last 30 years?
Well, we are definitely in the middle of a big transformation
and the Middle East is definitely open, very open
on transforming themselves.
What I can say that based on our recent research,
46% of companies in the Middle East
feel they are being disruptive, they are under disruption today.
Are you seeing technology disruptions
improve the business environment and the ease of doing business
in the region as well?
Definitely and Accenture's vision is to improve the world,
how the world works and lives.
One of the areas that I think we are also very proud
to live in this part of the world,
these countries, they have a vision, they have a short term
and a long term vision and they have an ambition to transform.
We have talked a bit about responsible business.
How have you seen approaches to responsible business
changing in the region?
It has been changing a lot
and I think it really did transform around the world
and the Middle East is definitely part of it.
Responsible business is one element that is
definitely part of our agenda and we see
that it is an increasing demand also from our clients as well,
from the ecosystem and the government.
There is a need to have an integrated approach across
sustainability, social innovation
and responsible innovation, responsible A.I
and this is incredible, inspiring I would say.
Technology seems to have an increasingly significant impact
on all of our lives and we've seen that in the past
and it is inevitably going to continue into the future.
How do you see technology and technological developments
impacting the environment in which we live in the Middle East
into the future, in the next 5 or 10 years to come?
A big transformation.
We are in the middle of a big transformation
and the way technology is going to impact,
I see it definitely in an optimistic way.
We are going to live in the smartest way
and also work in the smartest way.
And that’s why we continue to work across our ecosystem
on the workforce of the future.
So partnering with universities,
partnering with our clients as well
and also with organisations, civil community.
And when these are all together and working together
for the same goal, that’s where we believe also
Accenture will make the biggest impact.