Oliver Luckett - MAKE - Spending More on Social

When was the last time you clicked on a banner ad purposefully? If I sit in a meeting, and the data tells me that--15 to 19 year olds are not watching television and then the same people are in the next meeting buying $100 million worth of TV ads to reach that audience. Well, sure I'm gonna spend 95% of my digital budget on programatic inventory. I'll spend 5% on social. Where when you look at the results of something like social, it can move countries, it can move, you know--it moves people it can, you know, it--it's all about discovery. Go look at a fucking 15-year-old and tell me what they're doing all day. They're this: They're just this, all fucking day. So if I'm in this then maybe I should probably put my brand here and maybe I should probably interact with that People are protecting their old ways and they're protecting owning these channels and the internet fundamentally can't be owned, so that's hard for them, right? And so their old ways come back again. But, it's rampant, you know? Why in the world are people investing so much time and energy in programatic banner ads? That's the problem with the ad world.