Low Hanging Fruit- NEW
0 (0 Likes / 0 Dislikes)
>> In this lecture,
we're going to talk about what we call Low-Hanging Fruit.
So you know how when you go apple-picking,
there are apples all over the tree.
Some are so high that you can't get them
without climbing the tree or getting a ladder,
but others are within easy reach of where you're standing.
The low-hanging fruit in your business are the opportunities
that exist within an arm's reach, just like those apples.
The little things you know you can do
that will yield results without much effort.
Often, we create more work for ourselves
by trying to drum up new leads
instead of going for the warm leads that already exist.
What I mean by this is that
we can easily waste time trying to market ourselves more,
promote ourselves more on social media
instead of reaching out to the people
who have already expressed interest in working with us
or maybe even sharing and promoting our work.
For example,
maybe you have a chiropractor friend who has said that
you can teach wellness classes in his office,
but you haven't followed up with him
to get an event on the books.
This is a prime example of a warm lead or low-hanging fruit.
Low-hanging fruit could also be someone
who has expressed interest in working with you
but who has not signed up for a Health History yet.
Or possibly someone who did a Health History with you
and didn't sign up because of lack of funds,
but they encourage you
to check in with them in a little bit.
There are all kinds of opportunities
that exist in our network
if only we look for them and seize them.
These not only save us time from trying to find new leads,
they also allow us to take more immediate action
so we can start seeing results in our businesses
in the form of new clients or other paid gigs.
So to recap, we discussed the idea
that there are lots of opportunities
that currently exist in your network,
and that these are the most high leverage actions
you can take.
Instead of spending your energy accumulating new leads,
you can simply take action by following up
on those opportunities that already exist.
Use the Low-Hanging Fruit worksheet in this module
to write at some of the opportunities that currently
exists for you and what you can do
to start leveraging these opportunities.
It could be anything like
business cards from a networking meeting
that you need to follow up with,
maybe sending out an email to family and friends
asking them to sign up for a Health History
or share it with their friends.
You could even email your employer
asking about presenting wellness workshops
or asking someone in your network
to connect you with a potential referral partner,
client, or media opportunity.
In this module and throughout the program,
we want you to be always thinking of ways
you can utilize that low-hanging fruit in your business.
Now this isn't just a one and done method,
there are opportunities that exist day in and day out.
Keep checking in and make a list of what you can do
to leverage your low-hanging fruit on a daily basis.