Cult of Kenzo London Live

I guess the thing for me is I've always been really interested in fashion I've always enjoyed expressing myself through what I wear And I don't even know how I came across this one label initially But I just remember having an awareness of this brand Discovering that the sweatshirts cost about £200-£250 And just thinking well I guess that's something I won't be able to access. And then I found out they were going to do this collaboration with H&M And that lead to this really crazy shopping experience that I had. But in making these sexy ads they make us want things And we live in a city with enormous inequality Where regardless of where you are on the scale You're being sold things around you all the time And I think being someone who doesn't necessarily Have access to those really glamorous things a desire is built in you And so when you're made to think you have this one chance To get something you're sold all the time but not able to access I think it inflates the desire somehow.