8E8 Show Ep 63 - Question #1
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Hey guys, what's up?
In the middle of filming episode 63.
I got Jane Moore here behind me.
I would show you but I'd
have to turn the camera.
So we're talking about S curves still.
The featured article of the month is Jump and how that mathematically
affects our marketing
and business decisions.
So got a few questions here we're going to answer and go from there.
We don't have a lot of
money for a marketing budget,
what can we do that
doesn't cost a lot?
So this is a really great question because when we're talking about
budgets and you say I don't have much money for a marketing budget.
What are my options?
And so if we're thinking about
the S curve, and how that works,
so we got an S curve like that.
Look, something has
to power the curve.
Something's got to
propel it or force it.
There's got to be some
force happening behind it.
And so it can be a
number of different things.
Money is one of those for sure.
If you've got a budget behind
your marketing, that is a force.
That is something that's propelling it, and so that will definitely send it
along it's way on the curve.
Also is just word of mouth.
Having an amazing patient experience will give you momentum
and force, and that will put
that S curve into play as well.
The other one is
just straight up hustle.
It's just hustle marketing.
I mean, it's like doing whatever it takes to get out to create a PR
and relationships and
networking and get patients in.
So when you say I don't have much money for a marketing budget,
what are my options?
I'm like that's fine.
So we're going to
take money out of it.
You still got word of mouth.
You still got hustle.
You have the ability to get out,
and I see this a lot in startups.
Just because the budget's smaller and we can do some stuff there,
but the lead doctor or the marketing director or somebody just getting out
and making it happen.
I mean just boot strap and go.
And so that combined
with your patient experience
better be amazing.
I mean, it just better be off the charts.
Get patients talking.
Use that as some force
and some momentum
and I think you're fine.
You don't have to have
money to do marketing.
In the end, I actually probably see a lot of practices start to get a big
marketing budget that's driving this and it's forcing that, propelling it,
but the word of mouth and the
patient experience can get weak
and a lot of times just nobody
has time to hustle anymore.
So get out, do those things and I think we can make it happen.