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Life Changing Design Part 1

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>> As we work, study, have fun, and even sleep, a new breed of designers is looking for novel ways of using technology to connect us to the products that we use every day. >> Design, for me and I think in general, is kind of amazing and the impact that can have on people, by showing them things that might not be possible to have done before. >> At their studios and companies, these creative minds are developing more innovative, functional, and stylish products. Reinventing what we already know. >> Some people think that Spotify is about like a big library of music, more than 30 million tracks. It's much more than that. >> Spotify is changing the way we listen to music. Square, the way we pay our bills. Job owners revolutionizing our relationship to our bodies. And companies like Solidoodle, Polaroid, August, Leeo, and Reporter are transforming our spending habits. And we will live in our homes and cities. >> I mean, I think the city home project has the promise to make to really transform city. >> And in many ways, you know, we're, I think, we're the last generation that know so little about their health. >> Innovative solutions are at the heart business strategies. From MIT's Media Lab to the studios of designers like Robert Brunner at Ammunition and Yves Behar at fuseproject. >> One of the exciting things about, in this, in being a product designer is seeing the impact of the things that you do. >> Designers, executives, and small entrepreneurs, all have the same mission to not only change the way that industries think of themselves, but to also transform our lives. >> The most inspiring thing is hearing how it's changed people's lives. >> Over the past decade, design has become a fundamental part of the business process. It is a secret weapon that companies used to become more competitive and to increase their market share. Companies from around the world had begun to strategies that were once reserved for the design studio. They are now creating products, services, and experiences that have succeeded among more demanding consumers. [DAVID ROSE, Instructor at MIT Media Lab] >> We're starting to see examples in transportation, in housing, in health, in even human connectivity. I mean, one of the reasons why I think a lot of these embedded technologies are so interesting to people is 'cause they have this deep set desire to connect with another human, you know the sort of telepathy fantasy. >> Creativity, innovation, and the search for exciting solutions now occupies the center stage of big companies and startups. Design is transforming much more than business models. A new generation of products has been born. In other words, design is changing our lives. >> I like to call these enchanted objects because I think they should enchant us, they should delight us. They should have an emotional appeal, not just be more oversights or more surveillance. So I call them enchanted objects 'cause I want designers to level up and think about making experiences that are compelling, and that are delightful, and that help fulfill these primal drives that we've had forever. >> After the digital music revolution, Spotify quickly became one of the leaders in the online music industry. >> Some people think that Spotify is about like a big library of music, more than 30 million tracks. It's much more than that, the most important social network. So you can share music with your friends, and people can share music with you. Music is social by design, you know, I still remember times, when I used to go to parties, when I was 15 with my vinyls, with my tapes. So people used to share musics. And it is really important for you to feel the presence of others. And we do this by human curation. We have more than 2 billion playlists created for every moment, for every occasion. So the more you listen to music, the more we know you, and the more we suggest tracks that you like, but you didn't what you like. >> Spotify needed creativity to maintain its leadership in the online music industry. In order to attract new users, especially Millennials, in generation Z, Spotify reworked its image. >> Head of design was show king, I mean she has been contributing a lot to this development. And I think that, what lies behind it, it's the thinking that, technology is for technologists. I mean, users, they care about product. So we need to focus on their needs and we need to make our product, our service as friendly as possible. This is what has willing dreaming to change. So it's more modern, it's easier to use, it's more friendly and you can get the music you want, with less clicks or less interaction. So we are reducing the friction between users and our platform. >> Designers also essential for startups and for companies that are creating their own new markets, like low cost 3D printers. >> The secret to making affordable and easy to use 3D printers is really good design. It all starts with the engineering design. You've gonna have a team of the best engineers thinking about every little detail, the electrical engineering, the mechanical engineering, and the software, to really bring everything together under one common vision, to create a seamless consumer experience. The devil is really in the details. This is my... Behind me is my favorite part of our entire production facility here in Brooklyn. This is our 3D printer station. And here, we have 40 printers up and running creating parts all day for other 3D printers, which is really cool. Each printer can make about 10 parts a day, and that's what we've done with 3D printing. We made 3D printing a one-touch consumer experience. To do that, it's taken us a while. It's taken us five generations of products and four years to get there, but we finally done it. The Solidoodle Press is a one touch plug and play out of the box 3D printing experience. [GUSTAVO DIAMENT, Director for Latam Spotify] >> We are audacious, we're bold, and we're here to please our users, to please our customers to give them the best experience, when it comes to digital music, listening to music on digital platforms. But also as I told you, sharing and discovering music as well. But it's about being bold, and being audacious and thinking big about how we can really generate like a big scale for this business across the region and across the world, I would say. [SAM CERVANTES, Founder Solidoodle] >> I think the more interesting question to ask is, how was 3D printing going to be integrated into our daily lives in a way that changes the way we work, and we live. The 3D printing has 1,001 users, and I believe, we haven't even begun to scratch the surface of what's possible with 3D printing. I think the medical device industry is a very interesting application. One example that we've seen in the medical device arena is prosthetic hands for children. With traditional manufacturing methods, a prosthetic hand would cost about $40,000 to make one. Each child has a different hand. The child needs a new hand every year, as they grow, and their two hands are alike. So it's a very custom process, where you can't mass produce 10,000 on one hand and gain the economies a scale. This is perfect with 3D printing, with 3D printing it's possible, there's no tooling involved, there's a no investment in production capacity. You have a printer and it's very easy to reprogram the printer each time by downloading a new file. And that's what we've done. We've consistently looked into the future to see what are the capabilities of the current technology, the current manufacturing process fees, and what products are customers ready for. And by... It's a very inductive process product design for completely new markets. It's a black art in a way. But we've lead the way by consistently introducing new products and creating new product categories. The customers didn't even know what they wanted yet. >> No matter what the business strategy, both small and large companies have to consider the needs and interests of users. >>The customers give us some feedback. They say, "We want the printer to be easier to use, we want it to be more reliable, and we want it to be more affordable." So went back to the drawing board once again, we wiped to stay clean and after a year we launched the Solidoodle Press in August of 2014. And that's when, things really took off. >> We have 70 million users globally and out of these users, 20 million users are paid users. We have a lot of, I would say, a big concentration of our usage is within millennials, 18 to 34 years old. They have their first internet experience through a mobile device. We're gonna make Spotify as personal as someone might think, you know to the point that when you open your app in the morning and you go sleep in the night, we're gonna be serving you the best music for every occasion during your day. So it is about personalization, it is about integration with all the platforms like with BMW, cars with Ford cars, with PlayStation, so that it is about personalization and ubiquity. We want to be the sound track of the internet. >> Created decisions are needed to integrate and personalize products, experiences and services. But before that can happen, a successful design is needed, one that can turn experiences, services, and products into an essential part of our daily lives. >> One of the exciting things about, in this, in being a product designer is seeing the impact of the things that you do. [ROBERT BRUNNER, Industrial designer] The day I probably walkout in street and see someone wearing Beats headphones and just seeing them, seeing that is really gratifying. You almost want to go up and tell them, you know, what you did because, you know, you have to have help and create this experience that you are on the street enjoying. That is probably the ultimate gratification. >> Robert Brunner was the Head of Industrial Design at Apple in the 1990s. And he is also the designer of Beats headphones, one of the most recognizable products of our time. At his Ammunition offices, he approaches design in an integrated way. Solving business problems without losing sight of the emotional connection with users. >> We really believe in our design and want to deliver great experiences that matter in people's lives, and build great product out there. Because if you do that, you're creating good business, and, you know, we make them beautiful, we make them interesting, we make them fun, we make them accessible. But if you can do that and connect somehow with people, connect with them emotionally and improve their life in some way and that can be making it more safe, that can be having more fun, that can be giving them more information making it easier to work, all those things. Then you build an effective brand and that has the most value in that relationship. And so we're really very focused about building those great products and experiences. Our mission is to do that but then deliver them into the market. >> At Ammunition, we've been working with Polaroid for several years on different projects. This is the Polaroid cube. It is a digital action camera. It's designed for recording moments in people's lives, whether they're having fun, doing sports whenever it's to capture those moments and then share them with others. That as we looked at the action camera in marketplace and what was going on, and it with the action camera marketplace, it was dominated by one brand which is GoPro. So, when you looked at those two things, and to decide what the opportunity for Polaroid was in this space and looking at who Polaroid is and was, you know, a lot of their equity in people's minds were about fund and simplicity and instant gratification and being able to share moments. These are all things we're wrapped up way back to the Polaroid film cameras and still most people understood that. When we looked at GoPro, GoPro was very much around extreme action sports and it's very serious endeavors of capturing these amazing events. And what we decided was there was an opportunity for what we call the action camera for the rest of us. So if I wanted to put in a little camera on my little boy riding his bicycle and capture that. >> Cube is a great example of how good design can combine the strength of an old brand with the momentum of a new product market. The result, the re-invention of a classic. >> This rainbow element is a classic identity element from their early cameras. One thing that we discovered with this product is that there is a inherent love at the Polaroid brand in culture, and people really are happy to see a new product that's exciting and fun and potentially successful. And it's been very ratifying for us. [VICTORIA SLAKER, Industrial Designer] >> Ammunition's goal is really being in the heart of technology and helping companies enhance their brand really make connections with people and be smart about how to take a product into someone's lives. That it's seems like a small thing, but it something that you try to do respectfully and in a way that's very intelligent. >> Design could also make new products, even more user-friendly and good for business. That is exactly what Ammunition did with Square Stand. >> Square Stand is a really interesting expression of a technology that Square has brought to small business owners. What they've done is created the possibility of having credit card transactions in a really accessible and easy way. So what we did was we had to look at, not only the transaction itself, but also how to express this new technology in a small business environment. So Square Stand is really taking that sort of connection between the person behind the counter and the person doing the transaction or buying the product and creating that connection between the two. The biggest challenge for Ammunition is giving a profile that something that didn't exist before in anyone's mind. No one knew about this sort of new way of doing a transaction. So creating a brand presence for Square, because they're very new, they were startup essentially, in a way that felt accessible to people and understandable, I think, it was the biggest challenge. >> The challenge to make design accessible and easy to understand is also with the heart of a new set of products that are making our home smarter. The Internet of Things is transforming our homes, and ways that we could never have imagined. [LIFE CHANGING DESIGN] [LIFE CHANGING DESIGN] >> A few years ago, the smart home was just a fantasy. Today, that dream is on its way to becoming a reality. The Internet of Things allows us to control objects in our home through our phones or tablets. The Internet of Things is destined to forever change how we relate to our homes. [LIFE CHANGING DESIGN] >> Where there is this big trend towards Internet of Things, which is given by the falling cost of computation and sensors. So I think all of these things are starting to talk together [DAVID ROSE, Instructor at MIT Media Lab] and I think of these almost these, [DAVID ROSE, Instructor at MIT Media Lab] I think of these constellation of Internet of Things [DAVID ROSE, Instructor at MIT Media Lab] almost like a confederacy like there is nothing in the center, but they're all able to talk to each other and to inform each other and to coordinate with each other. And that's, I think, the most exciting thing about Internet of Things. >> Yves Behar, is the Swiss designer and entrepreneur. He is the founder of fuseproject, the industrial design and branded element firm responsible for Jambox wireless speakers. He is also co-founder of August, a company whose first creation holds the key to changing the way we enter our homes. [YVES BEHAR, Industrial designer] >> August is a Smart Lock that is fixed on the inside of your door. On the outside, nothing changes as you can still use your key. Bu on the inside, the Smart Lock lets you get in and out your house without a physical key. And the August Smart Lock is a system that allows you to give keys, digital keys to people via an e-mail message or text message, which means that people can come into your home without a physical key. And you can schedule services into your home to only happen at a certain time like a cleaning lady for example or if you have friends visiting from out of town, you can send them a key and they can access your house. August is a very technologically advanced product. It does two things. One, it has to communicate, so it communicates with your phone. It communicates in ways that don't require a lot of user engagement. We want it to be magical. So we have a feature called Auto-Unlock. As you approach the door, the door unlocks. The other part is the physical part. It actually has to rotate your deadbolt, it has to rotate your lock. And that requires a very advance and sophisticated motor, a lot of sensors, a lot of battery power. So it has, for the first time, you know, a lot of electronic products tend to be static, they tend to be on the body or on the table and they're not operating things. They're not turning things, they're not mechanical. So combining the digital sensors and the digital communication capabilities of a product like this where the mechanical side is quite challenging. >> Inside his Potrero Hill studio in San Francisco, Behar uses the design mindset to create revolutionary products, taking into account the problems, needs and desires of his customers. >> Well, big and new ideas always have challenges that need to be addressed. And I think, you know, for design, the way that design addresses these challenges that's much more in a human way. We really think about the experience, and we really think about the psychological challenges and fears. And we address them with every part of the product, every part of the user experience, every part of the brand, you know, the brand and its communication. So traditionally designers receive a brief on the client and then they respond to the brief with some creative work. In our case, we operate more like design entrepreneurs. So we look at a space, the pinpoint of physical keys of losing them and forgetting them and the practicality of being able to send an issue, digital keys. We look at that as a challenge and an opportunity and we create a business around that. >> I try to use as many of these things as possible. [DAVID ROSE, Instructor at MIT Media Lab] So I have a pill cap that measures if I've taken my meds. I have a tooth brush that my kids use that make sure that they brush their teeth twice a day. I have a thermostat that only will turn on the heat of the air conditioning when we're around 'cause it talks to my car. I also have an exercise bracelet that talks to my home lighting, and so if I get over 10,000 steps, the lights in the living room, there sort of code lighting turns purple, so my kids like give me a high five, that a pattern of exercise. [ROBERT BRUNNER, Industrial designer] >> I think devices like this is are going to change the way we live and it's just the beginning. What many people call the Internet of Things which is taking a variety of devices around you and connecting them to the internet in the background, but providing intelligence, and analytics, and information to those products, it is gonna change the way we live. And it help people live more effectively and efficiently and comfortable and more safe. It's just the ability to do that. >> From his Ammunition offices, Robert Brunner also got involved with the Internet of Things. >> Now this is the Leeo's smart alert night light. It's a simple device for monitoring your home's fire and smoke detectors. Leeo is a very early stage startup company that we started working with about 18 months ago. The founders came to us and described what they were doing and creating a new connected products for the home that involved safety and comfort and convenience. And we thought it's very interesting and exciting, so we agree to start working with them. It's not actually a smoke detector, many people think it should be a smoke detector, but it's not. It listens with all your existing smoke detectors. And what it does is it makes them smart. So you have dump things all around your house, they don't tell you anything other than there is smoke and now it's under connected together, and they can tell you more. It also will tell you temperature and humidity and so other information. So we're learning about how people can understand that, and that's one of the challenges I think that, you know, when you launch a new category of product to getting people to understand what it is and what it does. And it also is a sort of comforting thing, it sort of this idea of providing light when it's dark and sort of safety and protection. And so we chose develop the world's smartest night light, which was a big controversy all that, that was what we thought the best one factor was. So what we want to do in addition to making it just really great monitor to you help keep your home safe and also make it the world's best night light. So that's what we did. I think something that was gonna be very important as we develop more smart things with the home of effectively moving into people's lives and ways it don't cause major disruption. >> Well, Yves Behar was focused on finding intelligent solutions for our home, [38% Current Soil Moisture Edyn Valve will begin to water Garden for 7 minutes.] he also found a way of gardening [Edyn Valve will begin to water Garden for 7 minutes.] through smartphones. [YVES BEHAR, Industrial designer] >> So Edyn Garden sensor was an interesting startup for us. You know, we worked on IoTs for the home, you know, smart products inside the home, smart products on the body. And now we're thinking about IoTs and nature. So, you know, technology not just being on us or around us, but also being in nature. I think that's so fascinating kind of new area for technology to go into. And so what the Edyn Garden sensor does is pretty simple. It keeps you in touch with your garden, so you know exactly what are the conditions. [Add organic fertilizer to improve soil nutrition] So it allows people to keep track of the composition of their soil, the quality of the soil, the humidity of the soil, the amount of light that the garden is getting, the amount of water that the garden is getting and it advises you on what are the better plans so the best possible things you can grow in that garden. And it does things like, it will tell you when you over water. We always think like, oh, I need to water, or if I don't water enough. Edyn like so many of the other things we do, certainly will give you some insights and some view into the world around us that are gonna be new. The fact that I can be traveling in Europe and I can keep track of the way my garden is doing, that certainly gonna be a new experience. So people understand it, you know, often, the technologies are really, really interesting, but it's the way you translate the technology into something that makes the difference every day in my life. There is every new category you go into as a designer, it's a whole different set of conditions. But sometimes, a different set of people you're speaking to, and different constraints and different technologies. So I'm learning so much every day. That's why being a designer for me is like... >> The way that internet link design and technology can change our lives goes much further take affordable housing. Creating apartments with hyper efficient technologies can help make life in big cities more enjoyable, more productive and more accessible. >> Right now, at MIT, I'm involved in a project called the CityHome, which is about making affordable housing by having a very small apartment that could be affordable for someone to live in a city. And then making all the big things in the apartment, the big furniture like a bed or a table disappear. So through, I think of it as, sort of, transformer technology. So having these things transform so that you can have awesome bedroom, and awesome kitchen, and awesome movie space, you know, all the things you'd want to do with the house. But instead of having six rooms, you just have one room. I think the CityHome project has the promise to make to really transform cities. I mean there are two big things that are gonna transform cities in the next decade. One is self-driving cars, where you don't need parking spaces in the city like a third of our cities are now parking spaces, like won't that be awesome to convert the parking spaces into something else. >> Design a new technological developments have much more to contribute to improve transportation in big cities. What was once just a fantasy on TV shows like Knight Rider can now become a reality. [BRAD TEMPLETON, Self-driving cars developer] >> Today, we drive cars ourselves and for an immense distance around the world at 1.7 light years is what I calculated. And now whole bunch of technologies are coming together, sensors, computing, the control of cars that's become a computerized. So now it's finally possible to make a car that can actually drive itself. You have a computer which is connected to laser scanners, radars, and other types of sensors to try and get an image of what's going on in the world, a real 3D model of the road and everything around and all the people and vehicles on it. And then be able to drive safely in that environment. And that requires a detailed maps of the environment, but also really good understanding of it. And it's only now that we're reaching the ability to do that at an affordable price with technology. And so many companies, non-car companies like Google and various other small companies, and then all the big car companies, are all working on technologies to make the car drive itself. So you can take your hands off the wheel, relax may be read a book and eventually, so the car can even run with nobody in it and then deliver itself to you, pick you up and take you somewhere like a taxi cab but with no taxi driver. Most people know that the 20th century was really where the city was redefined by the car. And we have suburbs, and we had different ways we got around and different roads. Well, the 21st century is going to be defined by this new transportation technology and the city will be reshaped again. >> Technology and designer continually breaking down barriers, previously thought impossible. If we go one step beyond the Internet of Things, we can also glimpse a new frontier, wearable technology. [LIFE CHANGING DESIGN] >> Design allows us to relate to our homes in a new way. But it also allows us to access new knowledge about our health and have a new relationship to our bodies. [DAVID ROSE, Instructor at MIT Media Lab] >> I think most of us are aware of how enchanted objects are changing healthcare, right. >> We're wearing wrist bands that are quantifying how much we exercise, how well we sleep. This is a device I'm wearing a good looking watch with readings that shows me how well I slept and how much I have an exercise today. [YVES BEHAR, Industrial designer] >> When we started with the UP products, you know, the notion of life logging, the notion of quantified self, right, where you quantify everyone of your actions, it was really very niche. It was just a few people and a few techies, you know, who we're tracking basically how they lived. And really what UP became is a mainstream interest of that people have into their life. >> Yves Behar is also the Chief Creative Officer of the wearable technology company, Jawbone. He helped develop the new UP heath monitor that connects to your wrist and transmits important information via Smartphone. >> The latest product is the UP3 and I've a prototype here on my arm. And the UP3 is multi-sensor, so it's the first, it's the most advanced multi-sensor wearable on the body. And it will, it tracks your resting heart rate, and it has sensors around temperature. It has the most amount of sensing that you could imagine, which will allow us to do better insights and to do, you know, sort of, more in depth tracking essentially. We never know really how well we slept. We never know really how long we slept. We never know really how much we've exercised. People always say, oh, you should take the stairs instead of the elevator or let's walk to the restaurant instead of driving. But you can never quantify it. And when you can quantify it, you don't understand the value of it. But when you do see that value, what we have discovered is how much people love their data. There are a lot of surprises when you can quantify things, when you can see actually how many steps you take or how much you eat and what influences that. I used to just go to the gym for an hour. But going to the gym for an hour doesn't compensate for whole day spent in a chair. In fact, I get more steps, more physical activity if I do a few things during the day. If I walk to the restaurant, if I go for a walk, you know, if I go for a walk with the kids, if I... Those small or casual activities which would then count us which typically people don't think about as being active actually add up to a lot more than going to the gym for an hour. You know, all these things are reveals that happen because we have the data in front of you. >> Nicholas Felton transformed his obsession with tracking his own behavior into a new application called Reporter. >> Reporter is an application for iPhone with the idea of learning more about yourself in ways that might be unknowable, if you just try to think about them or imagine them. This is Reporter. When you first launch the app, you'll see visualizations of different questions that I have asked. So where are you, what am I doing, I'm reading in the internet, or working on e-mail, and things that I'm eating or drinking water, or coffee, or beer, or wine. So, for instance, if you want to know how much water do I drink compared to coffee, and I answering these questions over the course of a week, you can see, oh, I drink about 10 times as much water as coffee. And this would be really hard to do if you just try to count every cup that you are doing. >> I think there are a lot of people on the UP platform, you know, the UP information, the insights, for many people that are using the UP every day, it is really changing the way of they live. [YVES BEHAR, Industrial designer] Imagine now that doctor or you has that information directly and you know exactly what's happened in the last six months, a year, two years, three years. You know, how you're resting heart rate may have changed. It gives us a kind of insights into our lives that we've never had before. I think we are in the last generation that knows so little about their health. >> We've had at least one email from a bipolar user, who said, it's just helped them to be more mindful of what their mood is, and what the different that the contacts for behavior adjustment might be in their life. So if they are feeling agitated, what are the circumstances here, who am I whether or where am I and are these having an influence on me. So people who are bipolar or using it to manage their diabetes like these are the real, the real stories that inspire us to continue work here. >> The big challenge for designers today is to create wearable products that are functional, comfortable, and beautiful. >> Now usually technology is packaged in a hard case, a hard box, you know, whether it's a computer or laptop or a camera, right, this putting technology on the body is extremely, sort of, challenging. And our expectations of things on the body are also very different. They need to be beautiful, they need to be comfortable, they need to be robust, you know, they need to be discrete, not too big, you know, not heavy. All those things, you know, make technology on the body a tremendous design challenge. >> With new components and creative thinking, wearable technologies sometimes seems like it comes from the world of science fiction. >> I decided to make a fashion collection out of that called Stealth Wear. [ADAM HARVEY, Designer at New Inc] And Stealth Wear is a collection of counter surveillance garments. And these garments are designed, they are inspired by Islamic dress. And the reason is the philosophy behind a burqa and a hijab is to provide a separation between man and god. And in the same way, I see counter surveillances that needs Stealth Wear garments was providing a separation between man and drone. And so that's the philosophy behind these counter surveillance products. Well, silver can be flexible when it's coated on a fabric, supposed to use some other metals are stiffer. And it's very thermally reflective, so silver is good at providing a thermal shield between you and the surveillance camera. I see an opportunity to create reference point so we can talk about privacy or something that's not about being paranoid, it's about being stylish, it's about design, it's about art and it's about expression. And there is an interesting relationship between counter surveillance and fashion that is where fashion is about staying one season ahead of the trends, counter surveillance is also about staying one season ahead of the surveillance trends. So it's an interesting relationship that could get over lives though. >> In today's changing world what is the future of design have in store for us. [LIFE CHANGING DESIGN] >> I think one of the very interesting things about humans is that the way we use objects to define ourselves. >> I don't really believe that design should be exclusive. [YVES BEHAR, Industrial designer] I don't really believe that technology should be, you know, for people of a certain level of ability. I really believe that what design does is it makes things, reachable and attainable to many people, both from an ease of use stand point, but also from a cost stand point. So we work very hard at, you know, putting design and technology together in a way that is just very consumable and many people can enjoy. >> Almost every moment of your day, you're being affected by a designers work. The interesting thing if you think about design and the impact in people's lives [ROBERT BRUNNER, Industrial designer] is as humans most of us are impacted by a designer, you could say, 24 hours a day. You know, someone has designed your bed, someone has designed your sheets, someone has designed your pillow, you know, when you get up in the morning going to bathroom, someone designed the facets, someone designed the sink, you know and you go on and on. And so when it's done well, it makes all those little things positive and many times joyful and sometimes just effective. When it doesn't work, you know, what when you have, when you come across a bad design, that's uncomfortable or unreliable, it changes your life in that way, too. So it really is something that I think most people take for granted that we get all the things around them have the design by someone to great experience. >> I believe in the power of technology to do just that [SAM CERVANTES, Founder Solidoodle] it allows a little smarter, happier and more sustainable life to reduce the concept of natural resources to, you know, reduce it a quality by putting the means of production into the hands of everyday's citizens by shifting production to the point of consumption. >> What lies ahead for the future of design is technology pushes forward, development that once seemed like a fantasy are now part of our everyday lives. What will be the next design frontier? Smarter houses, wearables with biotechnical indicators for our bodies, cars without drivers? [BRAD TEMPLETION, Self-driving cars developer] >> One thing that will be true, pretty early on is that everybody will have at least tried and used the technology even when it's not that much of the car fleet. So in terms of mainstream use, we'll see just like, you have made with the Uber taxi company, I don't ride an Uber every day, nobody rides it all the time maybe a few people do. But everyone has ridden in it. Everybody has changed a bit of their travel pattern because of it, and that's only a few years old. So I think there is a ripe opportunity for these vehicles to affect how everyone moves to some degree, pretty early in the 2020s. [GUSTAVO DIAMENT, Director for Latam Spotify] >> Last week, I was in a restaurant, and I was listening to people talking that they cannot live without Uber and Spotify, for instance. But if you think about it a few years ago, we had no Uber, we had no Spotify, so this is how these things are changing you know. There is a lot of discontent out there, when it comes to users and the products that they have been using for years. >> They are important ideas, um. And what design does for me is, you know, good design accelerates the adoption of new ideas. And if it wasn't for designs, some of these ideas would either take a lot longer to get there or would be commercially a lot more challenged. So we have an important role to play in advancing 21st century ideas forward. >> Some people have a terminated view of future, of the technology where technology is this oppressive big brother for us. I have a star trek view of the future where technology allows us to live smarter happier and more sustainable lives. And that's what we worked towards each and every day. That's why we get out of bed and come to work every day is to make the world a better place with this amazing new technology. >> Well, I think one thing that will happen within next decade [DAVID ROSE, Instructor at MIT Media Lab] is technology will absolutely dissolved into ordinary things. [DAVID ROSE, Instructor at MIT Media Lab] And in the same way that the motor has dissolved into like mixers, washing machines, fans, and a hundred other things in our lives, there's no like, nobody talks about the motor anymore. But we talk about the objects that are in powers. So in the same way, I think we're not gonna have an internet of things conference, we're not gonna have chip makers getting into talking about like how many mega flops and how much battery life and how much RAM and like all of that will disappear and instead, we'll just talk about objects that are designed. We'll talk about shoes and we'll talk about clothing. We'll talk about adornments and we'll talk about convenience and we'll talk about how we spend, how hopefully we become more generative in our spare time and we hopefully have more spare time, although that's been a fantasy for a long time. >> The future is here, the Internet of Things, wearables and a whole constellation of other products are transforming our world and our lives. What will be the next frontier in life changing designs. [LIFE CHANGING DESIGN]

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Duration: 49 minutes and 47 seconds
Country: Andorra
Language: English
License: Dotsub - Standard License
Genre: None
Views: 6
Posted by: wobi on Aug 17, 2016

Life Changing Design Part 1

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