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Social Media Revolution

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Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the Revolution By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network Social media has overtaken porn as the nº1 activity on the web 1 out of 8 couples married in the U.S. last year met viea social media Years to reach 50 millions users Radio, 38 years TV, 13 years Internet, 4 years Ipod, 3 years Facebook added 100 million users in less than 9 month Ipod application downloades hit 1 billon in 9 month If facebook were a country, it would be the world´s 4th largest Aunque ... China´s QZone is larger with over 300 million using their services 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction 1 in6 higher education studens are enrolled in online curriculum 80% of companies are using LinkedIn as their primary tool to find employees The fastest growing segment on FAcebook is 55-65 year-old female Ashton Kutcher and Ellen DeGeneris have more twitter followers than the population of Ireland, Norway and Panama 80% of twitter usage is on mobile devices. people update anywhere, anytime Imagine what that means for bad customer experience Generation Y and Z consider e-mail passé In 2009 Boston College stopped distributin e-mail addresses to incoming freshmen What happens in Vegas stays on Facebook, Twitter, Orkut, Bebo, Flickr, digg, myspace, youtube Youtube is the 2nd largest search engine in the world 100,000,000 videos WikiI is an Hawaiian term = Quick Wikipedia has over 13 millon articles Studies show it´s moreaccurate than Encyclopedia Britannica 78% of these articles are non English If you are paid $1 for every time an article was posted on Wikipedia, you would earn $136.23 per hour There are over 200,000,000 Blogs. 54% of bloggers post content on tweet daily Word of mouth... World of mouth 25% of search results for the world´s top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands Do you like what they are saying about your brand? better... People care more how their socail graph ranks products and services than how Google ranks them 75% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI. 90% of people than can TIVO ads do Hulu has grown from 63 millon total stream in April 2008 to 373 millon in April 2009 70% of 18 to 34 years old have watched TV on the web only 33% have ever viewed a show on DVR/TiVo 25 % of Americans in the past month said they watched a short video on their phone 35% of book sales on Amazon are for the Kindle 24 of the 25 largest Newspapers are experiencing record declines in circulation We no longer search for the news, the news finds us ... In the near future we will no longer search for products and services they will find us via social media Social MEdia isn´t a fad, it´s a fundamental shift in the way we communicate. More that 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook Daily "It´s the economy stupid." James Carville, 1992 "It´s a people driven the economy stupid." Erik Qualman, 2009 Successful companies in socail media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second They act more like party planners, aggregators and content providers than traditional advertisers Still think socail media is a fad? Welcome to the World of Socialnomics Are you ready?

Video Details

Duration: 4 minutes and 22 seconds
Country: United States
Language: English
Genre: None
Views: 3,149
Posted by: ayna on Aug 14, 2009

Is social media a fad?

Or is it the biggest shift since the Industrial Revolution?

Welcome to the World of Socialnomics
http://www.youtube.com/watch?v=sIFYPQjYhv8

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