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Crafting Your Message

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Hi, and welcome to Launch Your Dream Book. It's Lindsey here, and today, we're going to talk all about crafting your unique voice. We all have this unique message inside of us that needs to come out. And the first step is writing your book, which is amazing. And the second step is creating a talk around your book that really fits with your unique style and the people that you are trying to reach. First things first-- when it comes to public speaking, it's really important to rehearse and hone in your craft. Take deep breaths before and after a talk, and focus on what you can give your audience. Assign focal points to the room and connect with those people that are engaged. Do what really makes you feel comfortable, and don't forget to smile. So it's important to think about your target audience. We've talked about this a lot in the course, but really think about it when it comes to speaking. For example, your tone is going to change if you're speaking to executives as opposed to speaking with teenagers. So it's important to understand your target audience so that you know the lingo, the tone to use, and that you can really create an effective talk. You might also want to try talking into a video or a microphone to practice. So recognize the tone in your book, and use that to reflect your speaking. So all of you by now have understood who you're trying to reach and what audience, so it's important to cater your speaking around the people that you are trying to reach. You can start small by speaking again at local organizations to really just help build that muscle and honor your craft and also learn from it. So as you're getting started, you may want to do some free talks, like we mentioned in the previous module, to help you really build those speaking muscles and understand your unique voice. The next thing you want to consider is that less is more. As health coaches, we tend to want to give, give, give, which is great in many ways. But when it comes to speaking, less is truly more. Give them an appetizer or a taste so they want the main entree and they don't get full. For example, your book may include 100 tips to wellness or self love, but your audience really in that moment only needs two or three. Give them a little taste so that they want to buy your book, so that they want to coach with you, so that they want to invite you to speak at another organization. Focus on giving them less but powerful tips. Next, it's really important-- I know this is a cliche-- but it's really important to be yourself. Watching other speakers is great, and it's great to get different tips and see how speakers are speaking and relating to their audience. But make sure you are really staying true to who you are and what you have to offer. I remember when I was first getting started in my speaking career, I would watch all of these videos and try to emulate speakers that I really liked. And it wasn't until several years of doing this, and over time, I was able to truly find my own voice and shine in my unique way. So ensure that your voice carries over through your emotions and through your experiences. If you're enthusiastic, if you're happy about something, showcase that. If you're sad and you want to show that sadness, show that. And always just remember to truly be yourself. So really stay committed to your audience. You have a gift to share, and it's important that you stay connected throughout. It's also really important that you meet your audience where they are. When you're writing your book, it's often after you've already overcome something. So you have to remember that your audience is probably a few steps behind where you are now. So you have to go back to that space of where you were to meet them where they are so that you can help them move forward and transform their life. And the last thing about being yourself is, be yourself fully, and don't be afraid to smile and show that excitement. I think when we're speaking, sometimes we get in the moment and we forget to smile and have a good time, because we're so focused and we want to give this information across. But it's really important that you just remember to smile. Next, it's important to add humor. Audiences love laughing, and they love having someone or something to relate to. So skip the joke books and think of real life scenarios that happened to you, maybe in your own life or when it comes to making that shift in your own health and wellness. So keep your own, quote unquote, joke book of your life, and refer to it when you need to. Have you ever had an experience happen where you're like, did this really happen to me? And then you can share that with your audience in a really fun and relatable way. You can also link a funny story to a point in your talk, or you can weave it in slowly. Maybe you start with a story that relates to your book, and you weave in the humor over time until it becomes fully crafted. Are people laughing? Are they engaging? Then do more. If not, scale back or change it up. A lot of the time, humor is something that you need to build in and see if it works. So just test it with your audience over time. And again, try to make it as relatable and as fun as you can. Especially if you're talking about something serious, it's important to always add lighter elements so that people can kind of relax and feel connected. All right. So now I'm going to teach you how to set up your talk in just three minutes-- yes, three minutes. It's going to be very, very simple and effective. So this is basically the skeleton of your talk. You want to have an introduction, a body where you have maybe three main points, two or three main points or main ideas, and then a conclusion where you bring them all together. So here's an example from my first book, Junk Foods and Junk Moods. I start off my introduction with this airport story. And I call it the airport story because this airport stranger that I had met had really shifted the way I think about foods and moods. And so I share that story with the audience in a real and relatable way. Then I go into the body of my talk, which is what I call my recipe to health and happiness. And my main points are to think good thoughts, eat real food, and love yourself. So I go through each of those main points, and maybe give a little information about them, and then I end with a conclusion where I say, repeat as necessary. It's important to take these ideas and know that we're not perfect human beings, and that we can repeat as we need to. So this talk literally was built in under three minutes. Once I had the stories down, once I had my main points down, you can then plug in and change as you need to. But this simple outline can be used over and over again for any talk that you're giving. So now it's your turn. Think about your introduction. What's an attention grabber? What's something that they need to know? What pulled it all together for you, and how can you relate that to your audience? What's the body of the message like? Can you pull out the key messages of your book? What do you want to leave them with? What are the main tips that you want to give them? And then the conclusion is what's one thing that you want them to take away with. What's one thing or one tool that you want them to remember. And conclude it there. So you could create a talk very, very similar. But remember-- keep it simple. You want to make sure that your audience is getting the two or three main points. You don't need to teach them everything that you know or give them an entire six-month health coaching program in your talk. You just need to make it simple, sweet, and effective. So I encourage you to start formulating your talk. Start thinking about it, and share it with your Accountability Partner or someone in your life. And maybe you can test out your talk on a group of friends, or you can schedule a talk at a local community center, and really start developing these ideas and seeing what's working and what's not, and continuously crafting your message.

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Duration: 8 minutes and 1 second
Language: English
License: Dotsub - Standard License
Genre: None
Views: 5
Posted by: integrativenutrition on Mar 19, 2015

Crafting Your Message

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