Video 7 _ Revisiting your strategic initiatives - Part 2

And then every quarter the budget gets revisited and it becomes what's called a forecast. So, as the business moves in to the fiscal year you start to see maybe it's growing faster or it's going slower than what the budget was, you know, we think that's going to be a permanent plateau, and so we have to adjust SG&A down the line. And so budgets could be increased or decreased. Now ultimately, especially in a growing business, you're trying to manage to an EBITDA number. You're trying to manage so that you don't have to go raise expensive capital down the line because you mismanaged a year because certain external environment things or internal environment things changed. And so every quarter then, as part of revisiting the strategic initiatives, you're revisiting the budget as well and creating a forecast. And ultimately, a good management team is signing up for just a couple of numbers from a financial standpoint. It's either EBITDA and for growing companies that can mean break even EBITDA and that's okay. It could be revenue, different kinds of revenue, because not all revenue is created equal.