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Laying the Foundation_Oct15

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>> Hi everyone, it's Lindsey here. And we are on Module 1 of Launch Your Dream Book. So this is a really, really exciting time. I hope you all are just as excited as I am, and the rest of the course moderators and everyone in the class to really dive in and get started. So this week is all about really laying the foundation and helping you get clear about not only your book but really your beyond-the-book goals and what you envision beyond just having a physical book, what that looks like for you. And the more that you can get clear on this, over time, the more that it can help evolve not only your manuscript and your book but also your future career as an author. So, let's dive right in and get started. So first and foremost, it's important at this time to lay the foundation. So first get really clear about your schedule. And, you know, I'm also... I'm talking about a writing schedule but also kind of a creativity schedule, if you will. So, do you want to not only dedicate time to listening to the modules and the group calls but also dedicating time to writing and creativity? And everyone's different, so what I encourage you is to look at your schedule over the next few weeks, the next few months. See where you can say no to certain things and step up and say yes to your book. And also, I want you to really be aware of writing and creativity and when it happens. Because for some people it sparks all at once, you know, some people will write daily and get into that routine and that habit. Some people like to go on retreats and spend a weekend in the woods just writing and getting all of the information out there. So I want you to also play around with that and see what works for you and you'll start noticing some habits and patterns and you can get yourself in a really great working schedule when it comes to writing and doing the course work. Now, I will mention that most of the course, you know, the goal of the course is to get you to take action. So we encourage you to listen to the modules to get the tactical, practical advice, but to really spend most of the hours focusing on taking action and getting your book organized and exactly where you want it to be. So, the second thing is all about getting organized. So it's important to make sure that you have, you know, your space, your working space that you feel best in and creative in. For some people it's going to a coffee shop and getting away from their house maybe, for others it's a room in their house that inspires them, maybe it's a co-working space. Find out where you work best and get organized. You know, make sure that you have your files, your working files, some of you may have a blog or have written articles or want to pool from different things. Some of you may be starting from scratch, that's fine too, but just kind of get a system down of what will work for you when it comes to, "Okay, I have a... I have an idea, where do I go next? Do I type it into a word document? Do I dictate it into my phone?" Everyone kind of has a unique style and so I encourage you to figure out what that is and get a system set in place so that you feel organized whenever you get inspired to write or you have your schedule, your writing schedule down, you have a system in place. And lastly, get clear about your beyond-the-book goals. So this is something that we are going to preach and preach and preach again. I think the last module might even be called Beyond the Book because we start out with it and we end with it, because this is crucial for your success. When we talk about writing a book, it's not just about writing a book, it's about what you want to accomplish once that book is out into the world. How can you use that book as that $5 or that $3, however much it costs, business card, to get your information out there in a big way, to get more opportunities to showcase what you have to offer the world? And so, it's so important to get clear about this early on, which brings me to the next slide here where we're going to talk about getting clear and what that means. So, I want you to take a minute and think, what do you envision beyond the book? And we've talked about this in our online community and we'll continue to have this conversation. But maybe for you, you want to be a speaker or maybe you want to be a freelance writer or maybe you want to develop an online program that complements your book. Or maybe you want to have a thriving Health Coach practice. Whatever it may be, think about what you envision. And think about it from your, you know, your being and don't compare yourself to anyone in the class or any of your friends that may be authors or people that have books out there and what they're doing, because everyone is different and you have to figure out what works for you. I know when I wrote my first book, my goal was to be a speaker. I didn't really care about being a bestseller, I didn't care about doing health coaching, I didn't care about a lot of things. I really just wanted to be a speaker and get paid to speak about my message that I wanted to share with the world. And so that's why... That was my beyond-the-book goal. Now, that was my very first book. My last book, my beyond-the-book goal was to basically try to outdo any of the other launches that I did and to have higher distribution. Those are... That was my goal. And so as you can see, you know, that totally changed from my first book. And neither is right and neither is wrong but that's just where I was at. And so I want you to think of where you're at right now and where you want to go next. Next, ask yourself how do you see your brand evolving? So, maybe you're just starting out and you're new and you're just starting your brand. And you see it evolving into, let's say, you are all about healthy skin care and that's what you want to write a book about. Well, maybe eventually you see your brand evolving into having a skin care company. And offering not only your book as a product but skin care as a product. Well, then that's great. Then think about the evolution of that and think about what that means. And just start getting the ideas and the juices flowing and get a notebook and write some of these thoughts down because if you can see the evolution of your brand, this will help you as you're writing and as you set up your book and what you eventually see for your brand evolving into. All of this will play back and you'll see as we move through this process, thinking about these things will actually help you not only create a book that fits with your goals, but also a book that can expand and help you evolve. The next question is, what opportunities will you be seeking out? So maybe you want to be a freelance writer or maybe you want to be a speaker. Will these be things that you will be seeking out? Will you be doing this before your book or do you really see this as the catalyst to your book coming out, these opportunities? So, start thinking about that, start writing that down, start envisioning what opportunities you want to see out of this, because again, this can help you, as your book evolves, this will help you get more clear and also help you put different aspects in your book. So, for example, if you're seeking out new health coaching clients, in your book, you may want to include something at the beginning or the end that says, "Hey, you know, I'm a certified Health Coach through the Institute for Integrative Nutrition and I study all these dietary theories, I'd love to help you, you know, go further with your exploration of what food means to you." So these things can be sprinkled in your book as it evolves and so it's important to think about that now because it'll come into play later on in the course. And then lastly, how do you want to feel? And I love asking this question because I think that the emotion behind how you want to feel about not just, you know, having a book and putting it out there but even, you know, how do you want that book to feel to others, how do you want it to feel to yourself? Kind of get in touch with that emotional side because that can also help drive what your book looks like, what it feels like, some of the content, the language that you're using. If you ask yourself that, you can start to see, you know, "I really want people to feel like this. When I read it, I want to feel like this. When I hold it, I want to feel like this or I want this vibe to it." So, if you can think about that, that will also help you get really clear not only about your beyond-the-book but the message that you want to give your reader. Okay. So, this week use your resources, we definitely want you to get clear, think about beyond-the-book, we have some writing resources available that you can check out. There's also the exercise, "Who is your reader?" helping you get really clear about who your reader is. And what that looks like to help you really hone in, you know, who you're writing for so that way as you start writing, you know exactly who that person is that you're writing to and it just makes the process a lot smoother. And it will help you towards the end as you're marketing as well. And then also in the next module, pick your path. It includes manuscript and storyboard templates. So these are really great resources as we move forward that you can use to really help you get started not only writing, but just having things organized, so that will come in Module 2. But for now, it's really important to start getting clear, thinking about these things, getting organized and really setting up your schedule this week and for the next few weeks and the next few months, so that you can dedicate to writing your dream book.

Video Details

Duration: 11 minutes and 31 seconds
Country: United States
Language: English
License: Dotsub - Standard License
Genre: None
Views: 6
Posted by: integrativenutrition on Feb 1, 2016

Module 1

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