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Come sono fatti i Trailer dei Film

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I don't know about you, but, I'm one of those who's always on time at the movies. That's because, I don’t want to miss anything, such as the things, the commercials, which always suck, but also, and especially, the trailers. The trailer always helps us decide whether: "oh my God, we gotta see it," or whether: "no, what a stupid movie." The power of trailers. Nowadays, the trailer market is incredible and the industry is increasingly booming. Until a few years ago, only a dozen companies made trailers for the movie industry in the US; now, there are more than an hundred. In fact, trailers have now become their own form of advertisement. People look for trailers on YouTube, some formats are focused on trailers, and a good trailer determines a film’s success or failure. If you see a bad trailer, you say: "what is this, I don't think I'll watch this movie." On the contrary, if the trailer is so great and so cool, you say: "oh my God, I have to see it" perhaps, they may have used the only decent bit of a film that could, instead, be unwatchable. If you like the movies and communication, you cannot ignore this phenomenon, where you must condense two minutes of content to amaze, excite and attract. It's not easy, so let's try to see how they're made, with the help of two videos: one of Inside and another of Vice. Both are on YouTube. I believe these summarize some of the recurring features of trailers, so do watch them, while I'll try to zip through both the 3-4 points that impressed me and some thoughts. After the theme song. Some considerations that struck me and that led me towards this wonderful world of trailers: first, the making, production and implementation of a trailer is the result of a collective effort. There's the trailer production company, the studios, the director and all must cooperate. The production time can be extremely long, it may even take 2 years to make a trailer. Then, some films, such as the Avengers or mega Movies, are perhaps super careful in terms of confidentiality. So, when you make the trailer, there can't be Internet connections. The rooms, where the trailer is shot, are fully covered with cameras, because the utmost attention is devoted to safeguarding the various copyrights and to the fact that there may be several campaigns. Perhaps, the Avengers have, three, four different trailer campaigns, each with a different indication in terms of what can be included or of what can be shown or not shown. Then, the regulations on trailers, and which must be observed, make all of this even more complex. Also, a trailer can perhaps be developed while the film is still being shot, so using materials that may not be in the film. Like, sometimes, you see the trailer and say: "shoot, that scene doesn't exist." That's because the film wasn't finished and the trailer production company had that material available. Let's see some of the recurring features, and tell me if you notice them too. By the way, this video is offered by 4books. 4books is absolutely the greatest startup in the universe, because I founded it. Therefore, I always say this. It's like when Bergonzoni says: "in my humble opinion," which I also share. 4books, what does 4books do? We do business book abstracts. If you don't have time, don't know English well, you subscribe and look at this stuff. OK, enough about the brand, let's get back to the features of a trailer. The first feature, which as pointed out by Matt Brubaker, if I'm not mistaken, the CEO of Trailer Park - as far I as know, Trailer Park made the trailer of Wonder Woman, Mad Max, Baby Driver - is that the emotion you see in a trailer is the emotion I want you to feel. If you see someone laugh in a trailer: "ha, haha, haha, haha," that's the emotion I want you to feel when you leave the film you saw. The cinema, movie theater, I got confused, but you understood. Sad face, sad emotion, scary face, scary expression. Elementary, simple, but do pay attention. The second feature is the rhythm. There's this stuff, which I think is called "Porti Voices of race," in slang, or something similar… that woooooooooh and then bam, I don't know, and then the Hulk trailer starts. There's always that crescendo, that wooooooooh and then, boom, Hulk fights against Thor, punches him, Thor, I mean. Generally, the sounds are crucial. I'm thinking about the old trailer of Jason Bourne, where some moments only consist of noises, sounds, the sound of a punch, of a kick, bwak, glok, klok. Or, think of the trailers of action movies, of war or combat movies, woom, woom, boom, boom. With the weapons doing: "Left try," tchum, tchum, tchum. In relation to this, a recurring feature is the music, music is crucial. They use this term, "trailerization," where they take a piece that they think works to adapt it to the trailer. They speed it up, add parts. These, for example, of Trailer Park, have two internal composers, who only do this. Another interesting phenomenon, linked to the music of trailers and that actually has existed for some time, is the use of covers, where they take a famous song, I don't know, that works on Social Networks, such as Radio Head and make a cover. Do you remember the cover with the choir below? Na na na, naaa, na, la la la, la la la, sad. But the trailer and teaser, or pre-trailer, is very nice. Then, another two interesting considerations: first there always are trailer creators looking for novelties. When something becomes standard, and has already been seen 73 times, they try to change. Then, I don't know, Revenant, with Di Caprio, the trailer was entirely focused on his breath. There's always a continuous need to search, to amaze, because diversity is what can attract more attention and people to the movies. Then, another recurrence, is when they obviously have key sentences in the film, so with a strong impact. Here's a sentence with a strong impact to wrap this up and taken from Rounders, when, Matt Damon, says: "If you can't spot the sucker after your first half-hour at the table, then you're the sucker."

Video Details

Duration: 6 minutes and 2 seconds
Language: Italian
License: Dotsub - Standard License
Genre: None
Views: 30
Posted by: montemagno on Aug 30, 2018

Come sono fatti i Trailer dei Film

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