20160627 OSCAR TAG
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One of the best ways of talking about what was so
not just exciting but human about the web
the Internet overall but the web in particular,
was that we could talk about what was interesting to us,
which meant what we cared about,
what mattered to us.
We now could reclaim in a public space.
The web allowed this reflection of our interest,
not the interest of well intentioned media,
or corporate entities that maybe not so well intentioned,
but wanted to serve our interests
which would be their interests as well.
This was the place in which for the first time
the world as a whole could express
and engage with people around what we actually cared,
which is in many ways entirely different
from what the corporate world would like to think we care about
what they want us to care about.
And the same for the media.
The issue when it comes to the question
of the good and what’s useful to you, to us as a collective,
we don't agree about that.
There is no agreement, we can see this now,
literally we can see it on the net
we can see that people are interested
in crazy things and things that are self-destructive from our point of view,
things that are stupid,
things that are trivial.
The web allows us to express and pursue
our interest, no matter how stupid or self-destructive, they may seem to us.
One of the things we seem to have in common
is that we are an interest-based species,
we have interests, and these interests are
hugely important to us, the world matters to us
it matters to each of us differently.
Now we can only see that it matters to each of us differently,
we can explore how it matters to someone differently.
The ancient attempt to discover what is good
and to get us to care about it maybe premised on
a notion that there is a thing that is good
that we all humans can agree on,
- Which is what? -
Just being on the internet shows
maybe there isn't, maybe there is
a billion different ways of being,
of having things matter to us.
We look at these people as someone who is already acting,
behaving, believing, having habits, having beliefs,
ok? Something that has been already shaped by their own lives,
by the society, and we know that behind society
behind our lives there are people trying to control us
somehow, no? To make us buy.
And as a marketer I think to know quite well
how the bad marketing works to make people
buy things they don't need
to impress people they don't like.
And now the web is an extremely powerful weapon
that, if it goes in the wrong hands.
I’m a bit scared as a citizen, as a father
of the way that someone might use it.
I’d like to see it as something neutral somehow,
then I'm wondering if it is possible to consider
the web neutral somehow.
This one is the question.
There has not been an invention that has less purpose
than the internet since language.
I agree.
So, if we try to manage it
it will be because we think we know
what the purpose of the internet is
- and we don't -
and we don't,
then it's a very practical thing, who’s going to manage it?
well, it's gonna be governments - obviously -
governments are just controlling,
even in best case they want to control it,
because they’re afraid of all this stuff
- terrorism, and stuff like that -.
And we should be....
but still I don't want governments deciding what the internet is for,
I don't want companies decide what it's for,
I don't want Google deciding what it's for,
Google is often pretty good about it
there’s a lot of open stuff
but it also doesn't know- it's business -
it's business.
It's really important, for me it's the essence of the internet
not to be turned into something that is for some purpose,
it's to serve our interests and we've to define our interests.
Some of those interests are horrible,
that's terrorism and fraud,
the worst parts of humanity,
those interests.
But to sacrifice the Internet
the openness of the internet where we all get to explore
and fulfill our interests
because of the desire to control the Internet,
manage the Internet
for very good reasons, is very distressing to me.
That's why the internet is by far the largest project
humans have ever undertaken
- I agree -
There's not a single manager on the internet,
there's nobody with the business card that says
"Manager of the World Wide Web", "CEO of the internet".
It has succeeded and grown, because it turns out
if you want something to scale, to get really big
you have to take management out of it
you have to take control and management out of it.
That's how internet works, no management, no control.
I think for me the most natural one was to think at it
as a place, although it’s not like any other place
but I think there's actually good reason
to think about it as a language.
in terms of being unmanageable.
Language succeeds because there's nobody
in control of it.
And we try, you know that’s good
you can’t use that slang or this slang
identifies you as the wrong sort of person
or whatever you know,
there are efforts to control it
and that’s perfectly fine
but language evolves representing our needs
local needs around the world.
New words they need, new ways of expressing things
that’s wonderful, but if you try to control language
to put somebody… you couldn’t!
But you could do some damage to it
and that’s how I feel about the internet which,
in that regard, language is a really good metaphor.
I don’t want to theorize anything, we are full of theories
I mean, we don’t need to see anyone
theorize or whatever.
I’d like to see if there’s a level where you can stop
before transforming your ideas into a dogma
because when you get into a dogma,
the dogma gets altered
and then you didn’t create actually anything.
So,
I try to imagine the act of love
love like the big ‘L’
as the highest, the most powerful, the greatest
act of economy that we could produce.
I cannot understand human experience
without facing that fact.
None of human experience makes sense
if you don’t see the care,
that things matter to us.
And that is absolutely essentially correct,
it is true.
And so for me, if instead of saying love
one were to say care.
Then for me absolutely, the genius the importance
and the inherent morality
of the internet is that
it is a field in which care,
our care, matters to us,
and it is inexplicable not recognizing
the internet
was built by people to whom the world mattered
and built by people to whom the world
mattered differently.
And built it in such a way for the first time
in human history
that we can get direct access
from me to you
to a person that we don’t know
to see how their world matters to them.
Never had that, language enables it,
in some sense
the internet makes it a click away.
And so I’m absolutely, I’m very comfortable
with saying
that the Internet is the expression of human caring
and I’m also quite comfortable saying that
is another expression of human love.
These questions are getting very very strong in my life.
What can we do for (urgent), absolutely and urgent time.
Anyway thank a lot, it was a pleasure, thank you.