Case Study Sue (Mod 10)

>> Hi, my name is Sue Brown. I'm an Integrative Nutrition Health Coach and author of Simply Sugar Free: 6 Simple Steps to Conquer Sugar Addiction. I'm excited to be joining you in this module to explore the psychology of emotional eating. You've learned a lot in this course already about emotional eating and there's much more content to come. But in this module, we're going to deviate and dive deep into one specific food and its effects on emotional eating. And that's because everywhere you turn today, you hear the buzz about sugar. My story is that I lost 52 pounds in 52 weeks when I was 52 by conquering my lifelong sugar addiction. Quite a transformation, right? And this is something many of our clients aspire to do as well. I had been chubby my entire life. I tried every diet in the books starting at the age of 14. Sometimes I was successful because I'm good at following rules for short periods of time, but I always gained back what I lost and then some when I stopped following the externally imposed rules. At some level, I knew I was self-medicating emotions with food. But it wasn't until the day an Integrative Nutrition Health Coach gave a sugar blues workshop where I work that the light bulb went off. I was using sugar as a security blanket. I committed to cutting out all added sugar and started walking an hour a day. The weight dropped off steadily a pound a week for a year. At the end of the year, that was 52 pounds, which really added up. And at the same time, the weight was dropping so too did the need to self-medicate. Taking out the sugar, a secondary food, and adding in walking, a primary food, stabilized my emotions, so the need to self medicate was gone. Now almost 12 years later, the weight has stayed off, which is almost a miracle. Did you know that less than 5% of the people who lose more than 30 pounds keep it off more than a year? And I attribute this success to learning how to manage my emotions without sugar. Once I lost the weight, I enrolled in IIN and became a Health Coach myself. Then when the Launch Your Dream Book course was announced, I knew I had a story to tell. And that's when my book Simply Sugar Free was born. For the past 10 years, I have dedicated myself to researching and helping people apply simple steps to conquer sugar addiction. Throughout this module, I'll share with you what I've learned personally and through my work with others, hopefully, at a level of detail that gives you credibility with your clients but that doesn't leave you or them with your eyes glazed over. Although the relationship between sugar and emotional eating can be very complex, there are simple coaching steps that I'll share with you here in this module. Can you relate to my story? Have you had clients with sugar issues? Please share in the Facebook group, and we'll see you again real soon.