Workstyle Freestyle 037 - 'Refreshing Work'

Oh, so refreshing. Oh! Hello Hoxbies! Welcome to Workstyle Freestyle, with me, Alex Hirst, And with me, Lizzie Penny. You may have noticed from our drinking that today we are talking about... Refreshing work. Oh, exciting! And the 'refresher', in fact. Yes indeed, the 'refresher' being the symbol of refreshing work. But what does refreshing work really mean I hear you ask? It is just a jazzy slogan or is there something more to it than that? It is jazzy, it is! I mean, jazzy would be the word that the modern generation would use, I'm sure, to describe it... That aside, it is hopefully something that people are beginning to understand, but for the uninitiated, let us take a moment to explain. So, refreshing work, what does it mean, Lizzie, for clients do you think? So for clients, it means that Hoxby comes up with refreshing solutions and refreshing answers to problems. So as a client you might think, 'Oh, I go to the same agencies and ask them the same questions, and they always come back with the same thing.' So for example, in creative they may always come back with a wild route, a safe route and one route you're actually going to buy. Not very refreshing, we think, so the way that we work, we like to come up with truly refreshing work. We sure do, and we're uniquely able to do that because we have a community of more than 1,000 people located across 30 countries, and it's an incredibly diverse group of people. So we're bringing really fresh thinking from all corners of the globe, together into one team, and we produce refreshing answers as a result of our fresh way of working. And it's that refreshing way of working that really appeals to Hoxbies who come to join us. When we talk about refreshing work to our community, to Hoxbies, we're talking about refreshing work, as in an opportunity to work in a refreshing way, no more 9 to 5, no commuting, no offices, no traditional stuff, no baggage, no bureaucracy, no red tape and all that stuff. It's a really refreshing and liberating way to go about your work. And at a total level, we believe that we are refreshing work for the world. So, we believe that people will have this 'refresher' symbol spray painted onto banners or tattooed on their arms, maybe... And a symbol for the fact that we are trying to create a change in the whole world through what we're doing, so hopefully one day we will look back and say they refreshed work. But for now, we are on the journey and we are refreshing work in every sense of the phrase. That's what it means, we hope you love the new brand identity, and refreshing work, and everything that it stands for. If you have any questions, let us know. Thanks for tuning in, see you next week! We've been Workstyle Freestyle, we'll see you next week. Bye!