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Create An Award Winning Layout_LYDB Aug18 updated

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>> Hey, everyone, and welcome to Launch Your Dream Book. This is Lindsey here. And today, we are going to talk all about creating an award-winning layout. And we have a special guest expert, her name is Amie Olson. Amy is not only a Health Coach by trait but she's also a designer and she kind of meshed both worlds into one by helping other Health Coaches and health professionals, really increase their brands, get seen, she helps with book layouts and designs. And today, she is going to teach you all about creating your own award-winning layout. So she's going to teach you everything from a very DIY, do-it-yourself, approach to what to look for and what to bring to a designer so that you can be on track and ready to go. So welcome, Amie. >> Thank you. I'm so excited. I enjoyed putting this presentation together 'cause I know that there is a lot of DIY, I can't say that, out there. I know I'm a big one on Pinterest looking at different ways to do things. So I'm excited to go through this presentation with you. So I've got a few tips and we're going to start with just the whole preparation, we're going to go from the start to the end. And the first thing is prepping your manuscript. And these are a few check items to make sure you go over is did you have your manuscript edited, did you have it proofread, are you sure it's final and are you really, really, really sure it's final. You see a lot of... I've worked with a lot of different Health Coaches, chiropractors, even regular, not in the natural health field put together books and presentations and the thing is we're all on the same boat, we want to get it done, and we want to get it done fast, and we want to get our final product. But here I can't stress enough, slow down, make sure you hit these steps carefully because one, you'll save money in the end and you'll have a product that you love, and it's not rushed. So make sure that you do get it edited and proofread, those are really key important steps to do before you hire a designer, before you lay it out yourself because then you're just going to be relaying out the whole book and being very frustrated. So that's my first tip. And yes, you do need a proofreader, unless you are an English teacher and you are, you know, extremely good at catching things, you're the writer, the best thing is to have someone else read it, someone else go through it. And I just put the definition there, so as a reminder to you, it's reading on the galley proof or an electronic copy, before you even go to the publisher, before you even go to the next step of putting the book together, the layout, you wanted to detect and correct production errors of text or, you know, everything that you wrote and it's funny when you can sit there in front of... I've done this test before whereas there is an error on that page and I'll say, you know, I mean, "Lindsey is now... Lindsey, can you proofread this or can you just make sure it looks good," and she may have missed it and someone else may has it. It's good to have a couple people look through your thing because it's easy to make a mistake. And if you have a typo and definitely you spell check. And that by trained proofreaders are so used to looking at the details, so they really have a keen eye and that's their passion. God bless them. I think that's great is to find errors. So they're always a good eye and to go through your manuscript. And listen, the next slide is reminder to you. You will have typo, and you will forget something when you wrote it in your book and after the fact, but the goal here is to minimize the errors and last minute changing. Fixing typos are easy but fixing large areas of text, adding and subtracting, can be costly. If you think about a few, whether you're doing it yourself or paying a designer to do it, you're laying out the whole entire book and say, "Oh, I forgot about Aunt Mary," or "I want to put her in the middle of a book about my story." Your pages are going to move, your page count has gone up. You're now even... If you already have your cover done, you might need a bigger spine, so your cover has to be done. So not saying that you can't change your book, I think the great thing about today's technology is, "Hey, get the version one out there." And then three months down the road if you're reading it and you don't have feedback from friends and family or reviewers, make a version number two. You don't have to... Not everything has to be 100% perfect on your first go-around. So we should be definitely blessed that we have that opportunity to go back in and upload a new file. So and, you know, remember not to take things so personally and don't get sort of upset about a typo. We all make mistakes of human nature. If someone is going to call you out on a review because you spelled one word wrong in your whole entire book, then shame on them. And the next one is interior image and graphics. What I've seen a lot of people do is when they're rushing to get their books done is they want images and we're going to talk about resolution coming up, we're going to talk about the quality of images but one other thing I want you to do is while you're working on your manuscript, don't try to be fancy in your Microsoft Word and start formatting it there, keep it simple to start with and think about placement of where you want an image. And as far as designers are going to work with them, this is just an example of what I look for when I work with someone is to highlight where you want the image or chart and put this file name there. You know, you might have and create a folder on your desktop but the file name is key if you're doing it, someone else is there to remind you the file that you want to use and you can check the quality but it also helps if you are sending it off to someone else, so you're having a friend help you, it saves you work in a long run. It takes a little bit more time to go in and type the file name, but it saves everyone hassle asking questions. So I always ask people to either put in the little image if they're good at doing it in Word, so I have a visual but also I need the file name. I can't copy and paste it from Word. It won't get the quality of the original. The next step on the interior is high res images only. They have to be 300 dpi, which stands for dots per inch. So if you need to check the resolution, I'm going to get to that in another couple slides. This is really important. I really spent time on this presentation putting it in there because I know, I hear it out on Facebook, I've worked with clients that have no clue and it's not a bad thing, you're not supposed to know everything about the resolution of images. Like you can't take a screenshot from a website, and put it in your book and have it look good. What I do need is a really good quality image because that image is key, you know, people are going to judge you by your cover and they are going to judge you by what's in your book and you want it to stand out. Here on this slide, there are these two pictures. In this case, say, Heather. And on the left is keeping Heather at a high resolution, on a right is a little blurry and it might not be a huge deal to you as a designer, but it bugs me a lot. But if you were to blow it up even more, it would look even worse. So you definitely want to make sure that your images are high res and you're probably thinking, "How did I do that?" We're going to get over to that after I... In the next slide, we have the picture of the eye and this is just to show you the dots per inch that everything, every image is made up by dot or squares of color. So as it gets... You're using a screen shot and you google it up on Photoshop or you blow it up on paint, if you don't have it or even in Word, if you start making it bigger and bigger, you're going to see the blurriness and then you're eventually going to see the dots if you zoom in. And one quick way to know if it's high res or low res, if it's under 250 kilobytes, it's definitely low res. Your files, your images that you want to use are one that the in megabytes. And just note, there is a calculation for it, you're going to think I'm nerdy by saying it but this isn't. The images resolution is the number of inches divided by site that's being viewed at. So if the image is 720 pixel size, by 720 pixels tall, it's being viewed at 10-inch square. So it only has a resolution of seven, which you don't expect if you know that but just know that if you start blowing it up and it looks fuzzy, don't use it. And, you know, and it's not over 10 or 50 kilobytes. Go look for another image, take another image, get a high quality. So anyways, I'm going to actually go through this for you to find out the resolution here in Photoshop and if you have Photoshop, that's great. You can just go open your image in Photoshop. Go to the image size, you're going to see right there in that highlight is resolution. That's exactly what you want to see. If you're at 72 and you try to bump it up to 300, go ahead and try it, and then look at it, it's going to look blurry. You can't take a lower quality and bump it up to a higher quality. You can, of course, go from 300 to 72 and I should actually explain that. So if you have a print image that you're putting in your book at 300 dots per inch, and you want to put it out on your website, you can knock that number down to 72 and that will make your file size decrease, which means, you know, you can upload it faster to your site that's not a huge image, but 300 is for print. It's going to look good. It's going to actually look great. The next slide is for a Mac. If you don't have Photoshop, you can double click the image, so it opens up in preview and press command I. And sorry that it's blur, I can't, I only had so much room on the screen here. Here in the red box, you're going to actually see the image size and then the image dpi, and this image here is 300 pixels per inch that's exactly what you want to look for. And the next slide is if you are on PC or window, you're going to select your image here, I put one on the desktop, and you're going to right click, and you're going to open up in Paint. That's great that we got task pane on Windows 'cause it still gives you that opportunity. If you go over to File and Properties, you'll see that the resolution here on this image taken from my husband's phone, yeah, it's his phone, I could appreciate. But the thing about that image is only 96 dots per inch. So yeah, I can throw it on Facebook and out on social media but no, I cannot use that for my cover. It's too small, and I'm unable to blow it up to use it as a cover image for a print book. I have to go problem-solve and create another image even a better camera. The next slide here, we're going to move from resolution, just to organize your images, just some helpful hints as you're doing your book. If you're going to add a lot of images to your book, you want to make sure that you organize them well for yourself and for anyone that you might be sending them to and I just recommend making one image folder and zip them. Actually, it's not too large if you're only doing two images that are eight megabytes each, you might be able to fit them or use Dropbox, it's one of the great applications out there that is easy to use, and upload and it's free up to a certain space. I haven't exceeded that, you can always go ahead and delete stuff and share it with a friend or a designer, whoever is helping you. But definitely think about your file names making sure that your file names that are on your Dropbox file or use a folder as the same ones you put inward as direction of where you want your images. Let's move to your manuscript in Word file in the next slide here. I always if you plan on... Whether you do it yourself or not, we want to make it simple to start out with, don't go to designer, into emails, you're going to download a template or if you're going to hire a professional or if you're going to hire a student or friends, you know, keep the file simple because if you're going to go use InDesign or a layout software, you're going to have to copy and paste it all that work that you've done to make it look pretty in Word or in just simple text is all going to get changed in it. And it's so much easier for a designer or someone who's using the software to just copy and paste non-formatted paragraph text. This makes it a lot easier. In my second bullet here, don't put text boxes within text boxes because again, when you copy and paste them over, you lose all that and sometimes it comes over clunky and takes for a little longer, so just keep it simple. So don't be fancy with your format, just keep it simple. Tip number two, we're going to move to typesetting and fonts. Typesetting in Word will never give you the fine control that you will get from a professional-level program and I use InDesign as people use old, I think it's QuarkXPress or pages, it gives the ability in the software to move things exactly pinpoint it to the pixel where we want to put it. In Word, you'll never have that and I don't know if you've ever experienced that but you're trying to just margin and it gets very, extremely frustrating when you're trying to put something exactly where you want it to be and it jumps over and then you have to try to keep trying and trying 'cause you're spending a lot of time trying to perfect something that might not be a 100% perfect the way you want it. So we do have that great capability in these layout programs to actually stay exactly what pixel you want that image to show up or that title or that chapter title or thank you. So you have a lot of control in professional software programs. So we're going to talk about font first. Choose wisely and do your research. Here's just some of the favorite ones that I've put together and going by the standards of creating a book. Now I... Other people use many other fonts but the key here that I'm going to teach you, I'm not going to tell you not to use a specific font, I'm going to try and make sure that they're legible and I'm going to hit some of the keys along in the presentation. But traditionally, Roman style fonts are much easier for the eye to read. I have added Century Gothic in here because it has a taller excite and width that I've used for laying out books and I enjoyed that modern authentic look. So making sure that when you're researching fonts, you can actually do a lot there, what's the best font to layout a book, if you're going more old-school, they're going to always tell you the more Roman style font. Here are just and I do like Roman style, I think they're great, so here are some examples that I would consider choosing. And just a reminder that not all fonts are free, make sure that you're getting a font from a friend or whatever, just make sure that you have a license or that you know that you have that potential of using it and you may "get into trouble." Chances are you're not but there are also... Here is fonts.com, myfonts and fontsquirrel is great resources for some fonts that they're on there that are free and some that are 20 bucks for a font that you own is great too, so definitely great resources to check out fonts. The next one we're going to talk about is leading, kerning, and tracking. I can't get very designerly on you with typography, so I just want to teach you this 'cause I think it's great to know in case you're working with a designer or that, you know, the knowledge that you can actually, you know, do that. So leading is space between lines in a paragraph. The kerning is a process of adjusting the space between many characters in a font, and then tracking of uniform adjustments over a range of characters. And now you can say I went to design school. I've taught you typography class. And here I'm going to give you examples of all three of them just so you can understand the differences. Here I took screenshots of three different books that I've worked on and here you'll be able to see the spaces between the lines, that's the leading, and you're able to adjust that in Word but you're even greater able to adjust it in InDesign or another professional software program. Think about what it is that you prefer, do you like it closer together, like the first one, do you like it italicized with more room on different parts here with the letters, of course, we italicized it but you can italicize through, you know, on and off on your book, it has ways to bring out your voice or do we just keep it nice and simple but the increased leading. You can even go even more with the leading, it's just the matter of what do you, what is your preference and will you enjoy seeing and reading on the book. So that is leading. Kerning. You probably are thinking, "Well, that's the same one." If you look close enough, the kerning is the adjustment here. Here's the title Hear Me Roar for the book. What is bothering me as a designer, maybe other people know and pick it out as I put the logo together, I'm like, "Oh, that E and A is driving me crazy." I kern the letter so that was evenly spaced. So on the left, it's really tight between the E and A in here, and on the right, it's adjusted so it's evenly spaced. I used kerning to adjust that. And the last example is tracking. Here, it just shows you, like you can use full measure, I increased it by 50 pixels and there is 100 pixels. Chances are you're not going to really do too much tracking in your paragraph text but you can actually consider if you like the font and it just looks, you know, you want to do something more modern to it, adjust the tracking on it so that it opens up a little bit and creates, like more of a modern effect. And always on the next slide, test your font at a variety of sizes and leading, print out pages and compare them for legibility before making a decision. Get opinions and feedback. One of my favorite things as a designer that I've always done, whether I was laying out a book for someone or a company is I always printed pages, stick them on the wall, walk away, come back, and read them from a distance, and see which one I like the best. And I always... It's always great. Don't be upset if someone else doesn't like the one that you liked the best, get feedback. People will be able to point out some things that might be very helpful for you. And my DIY tip is as a reminder is focused on a simple, clean, and legible layout. Focus on that first and then go on and spruce it up by creating a fun design on your chapter titles, your page numbers, with the layout of the page number, add little squigglies around the page number numbers or a dot, you know, you can do so many little fun elements if you keep the paragraph text simple and it will stand out. I'm going to show you some examples here. Here's Junk Foods & Junk Moods example. Here, we used the Century Gothic text, the modern text, the non-Roman that I showed you earlier and then we incorporated this really fun handwritten font throughout the book, and it just created that fun element, and I made it pink, even made it better. So I mean, then we added the heart which was also a nice touch and that's actually... You can find if you're not good at drawing and you want to have an icon, you can always look to, I think like beanbags or web zings to look if you can find a heart or a symbol that you would like to use. Here are the... And the next slide, if you go there, it says Junk Foods & Junk Moods, that is the interior, those are fun little things, you know, Century Gothic, leading, standards, you know, we decided here to indent the paragraph you might not want like the indents but here we added squiggly lines and special little touches that really show the reader that we care and that we want the different elements to stick out. It's just that nice creative flow throughout the book. The next example is Eat Happy. Here on the cover, just wanted to point out, we took the little, little glow that she has the carrots, obviously we've not shown that, the front was really branding for her but we added that little element throughout the... Not only the cover but in the interior, we'll move to that in a second but, you know, here we just were able to use the standard Roman font but bring in that modern look with our logo and on website address. So and then next slide in the interior, we took that same logo and said "Hey, let's put up on a chapter titles and let's put it here on the graphics." At the bottom, you'll see the cook notes, the way to really keep the branding within the book. So here are other ways to stand out, you know, capitalizing by the chapter titles, adding that little hyphens on either side of the number, adding really nice charts and graphs, and really adding that special touch of cooks notes to say, "Hey, we left you some room." You know, definitely you can write in this book, it's yours. And the next example is Simply Sugar Free. Here again, we used the Sans Serif for the author's request and added that really touch of handwritten feel to the book, not only in the cover but in interiors. So if you move to the interior, you're going to see that not only the titles of the different sections are in handwritten scripts but the graphics actually look and feel of it. And then a simple way, you can always use a gray box or like we used in Junk Foods & Junk Moods is dotted lines around it to call out a section in your book. So that it gives it either a break and really reinforce the points that you have. Tip number three, layout options. Now that we kind of know what our fonts we want to use and the style that we're looking for, now it's time to decide are you going to use a template or a professional service. Are you going to hire someone, a freelancer to help you with your book or you might be lucky enough to have a friend with experience. With Microsoft Word, you know, just... I'm going to go through my pros and cons. Your pro is that you're familiar with the software. It's the least expensive, and it's a great starter step for testing the publishing waters. My con is originality, being original, creative limitations, definitely, with image placement, and doing that, like titles, exactly where you want them and learning the actual template for Microsoft Word because someone else obviously put it together and, you know, if you're not familiar with the margins and things, you know, it can get frustrating. So great starter step for someone who just wants to test the waters and get their first book out or maybe you want to consider it for an e-book, you know, it's... I'm definitely not saying no but if you really want to get that creative edge on the competition, I would consider either going professional software or a professional layout. So moving to professional software, the pros are you can, like I mentioned earlier, you can place things exactly where you want them in content, you even have Master Pages on there that you can learn to create different pages that you want to use and you apply them to different areas of the book that you want. So there's an ease as you get to know the software of making things faster and better. You'll have polished pages and you have an easy import of images. You can just like you would and work and upload a file, you upload it, place it, and you can make it as bigger or as little as you want on your page. Very easy. And the con is the experience. If you haven't used the software, you will take time to learn but if you plan on coming out with 10 books in the next three years, I would definitely consider using it and you have the time and definitely consider it. Software expense, it used to be really, really expensive and now it's great that the Adobe is bringing it so you can buy a monthly... Buy a software monthly, I think it's $20 a month. So you can actually go on the icon and purchase that design for a monthly expense. And the other con would be is it can get overwhelming with the options and commands. So there are a lot of different windows that are going to show up but there's also a really great YouTube training out there. So doesn't matter how much time you have. And going to professional layout, the pros are the unlimited creative ability. You can be as creative as you want. You're going to actually use a designer, so you can tell them all your dreams and ideas and they can actually have a second brain on it and bring their creative brain to the table. So that's actually a lot of fun because you might not have even thought of an even better idea that they're going to bring. So they're trained in that, they did it, you know, as a designer, you want to learn about your client and you can have a great relationship. And it's also, the second bullet, it's easy process for the author, no training is required, and it gives you more time to focus on launching your book. So as soon as you get your manuscript done and you're met with your designer and met with them a couple of times, they're off and doing the work for you. So sometimes really helpful when you're trying to work on a presale or get marketing materials together and you're building a great relationship that helps build your brand and go beyond the book. I mean, building a good relationship with the designer allows you to work in the future on projects together. They know your book, they know your brand, then they might even come up with ideas, you know, on the book that will help you. So that is definitely a pro. The con can be finding the right match, finding someone who knows your markets, finding someone who cares about what you're working on, you know, make sure you interview a designer, make sure that you connect on the phone, that he or she is very excited about what you're working on and that's definitely key. And it's okay to say no and turn to another designer, do the interview. Price and ability varies, you know, out there there's going to be a lot of people that pitched you that are great, and they might be a little higher, and there might be someone who suggests to you the higher, they might not have the experience, make sure to give their references or see what they've done and make sure you have really created a great connection. And the con is yeah, they can be more expensive, you're hiring someone to do your book. It is a tedious process. So you can just... It will be more expensive than laying it out yourself. And then I think that wraps it up. >> Yeah, thank you, Amie. I wanted... A couple things that I want to hit on just from hearing you talk about this is really the effect that self-publishing gives you the opportunity to do it yourself or to take it to the next level and I think the information that you provided... Hit the nail on the head there with showing the different routes and there is no right or wrong way for people. If you want to save the cash, then go with the DIY approach. If you have the funds or if you want to do the presale that we'll be talking about, then you could do that and hire a designer to do the work for you. And again, it can be as little or as expensive as you want basically because you're in control. And we will also make sure to provide... We have some handouts for you as well that you've probably seen on the Learning Center. So there's a couple different ones that just give some more of the information and also some of the great resources for book templates and where to find those things in your self-publishing companies that you choose. So there's many, many different options but I think really, you know, just see what resonates with you, see what you feel confident in, and start just navigating the waters a little bit. It doesn't hurt to put some requests out to designers to get some quotes and maybe you say, "Okay, this isn't the route for me." But the great thing about self-publishing is that you are in control. So whatever you want to do, you can do and you have that flexibility. So I encourage you to definitely reach out to us on Facebook. Let us know how it's going. If you have any questions or insights, we would be happy to hear from you. So thanks again, Amie, for all of the great information today. I appreciate it. >> No problem, hope it helped. >> Yeah. And again, please reach out to us on Facebook. We look forward to chatting more with you there. Thanks so much.

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Posted by: integrativenutrition on Oct 22, 2018

Create An Award Winning Layout_LYDB Aug18 updated

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