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We're with the General Manager of Gi Picco's to talk about sustainability. What does sustainability mean to Gi Picco's? Sustainability is very important to us. and this can be seen in our selection of the best natural raw materials and the development of three lines where sustainability is a primary characteristic: the Vegan, Organic and Natural lines. And inside the company we have implemented special solutions to save on energy and water and minimise every possible impact on the environment. What role does research and development play in this? Our research team works to develop products that are exceptionally light but long-lasting. We also comply with the most rigorous international quality standards and apply very severe internal quality checks. In 2017 you celebrated your 50th anniversary and decided to "give yourselves a new look". Tell us what you've been doing. For Gi Picco's 50th anniversary we decided to restyle our corporate image: a new website, a new portfolio, a new form of communication. We turned to the professional expertise of the Amapola agency, who gave our identity a new and original interpretation. The idea of beauty has been associated with the idea of good, make-up with food, to underline still further the healthy natural ingredients we put into our products. And a new video too? Yes, video is a vital tool in corporate communication. We also asked Amapola to produce a video illustrating our new image. The video is called "Emotions" and has been seen by visitors to our stand at the leading tradeshows we've attended this year. Once again, quality, creativity and Made in Italy were the key elements we wanted to communicate. Thank you Irene Inguaggiato, until next time. Thank you.

Video Details

Duration: 2 minutes and 30 seconds
Language: Italian
License: Dotsub - Standard License
Genre: None
Views: 11
Posted by: gabriella61 on Oct 24, 2017


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