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Creating a Cookbook_LYDB Aug18

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>> Hey, everyone. It's Lindsey here with Launch Your Dream Book. And today, we are going to talk about creating a cookbook. So I know in the course we talk about creating different types of books, from self-help books to cookbooks to children's book, but we really wanted hone in today and talk specifically about creating a cookbook because there are some ins and outs that you'll need to consider when creating your book, and hopefully, today, with our tips, it'll make it a little bit smoother for you. All right, so today, we're going to go over a little bit about what entails creating a cookbook. So some things to consider, first, we're going to go over your beyond-the-book goals, and getting really laser focused and clear on that. The second is recipe creation. I know a lot of people have asked about what it means to create a recipe or adapt a recipe, so we'll talk a little bit about that. And then lastly, the book size and cost. This plays a role into how you'll sell your book and really your beyond-the-book goals. So let's start with your goals. I think this is really important to get clear first and foremost because this is going to shape what your book looks and feels like. So are you creating a cookbook to maybe do paid cooking demos or speaking engagements? Or maybe you really want to up-sell a clean-eating program and this is kind of your in to it. Or maybe you're simply looking to offer a really high-end cookbook that you will sell in upscale boutiques. Whatever your goal is, I want you to get really clear. I think that it's important to get clear because this is going to shape the process of your book, whether or not you decide to include pictures, whether those pictures are black and white or full color, which we'll get into in a minute here, but I think it's really important to get clear on that. Okay. So another tip whenever you're writing a recipe book is all about the recipe creation. So is this recipe original or does it needs to be attributed? Does it need to, you know, show that it was adapted by someone or that you found it and tweaked it or you healthified it? Whatever it may be, you want to get really clear on that. So a great resource is actually this website here, you can go on that. And it kind of gives an overview of what it means to adapt recipes, what it means to share recipes, how you know if your recipe is original. And I think that they did a really great job in mapping all of that out, so I would go there and take a look at that. But also, I want to encourage you to think about the language that will make your recipes unique. So let's face it. There's a million green smoothie recipes all over the Internet. But what's something that you can share or you can share with the type of language that you're using that can make that green smoothie really stand out and be yours? So maybe you specialize in thyroid issues, so maybe you can mention something about it being a thyroid-friendly smoothie. Or maybe it's just the language that you craft around it. So maybe in the instructions, whenever you're explaining how to make the smoothie, that you have maybe some fun or funny language that kind of goes along with your personality and the overall personality of the book. So that's something to think about whenever you're creating the recipe is to truly make them unique. And then lastly, taste testing. I think it's important to taste test to make sure that the measurements are correct. You can try testing with friends and family. I know a lot of you have blogs. Another great thing to do is to put it on a blog, put the recipe on a blog and say, you know, "Oh, did you guys try this recipe? How did you do?" And people will say, "Oh, I added this into it or I switched that or I added a little more almond milk because mine needed it." And so you can kind of get a sense of what's working and what's not. Now with taste testing, you can get really extreme with it if you want or you can just kind of take it as it is and let your book kind of be that taste test if you will. So as we've mentioned over and over again, your book can be changed at any time and tweaked at any time. So if you really want to get your book out there and you don't want to delay the process, then you can allow the recipes to kind of stand on their own as they are, and then, over time, you can tweak them. Even maybe you start taste testing some of your own recipes, and a year later, you realize that you want to add something or take something out. So you can totally do that. So I wouldn't get too caught up in that, but if it's something that's important to you, then you can always, you know, take some additional time to taste test. Okay. So I think the most important thing when it comes to creating a cookbook or recipe book is the size and cost. And this is going to kind of play in with your beyond the book goal. So you can choose to have a black and white copy of your book with no pictures. You could choose to have full color photography cookbook. You could choose to just do an e-book. You could choose to do a black and white version print book and then a full color e-book. We've had people do that before. Some authors have done black and white versions as well as full color versions, so people can decide, their audience can decide which one they want, depending on, you know, the black and white will definitely be cheaper, which I'll get into that. And also, photography. You want to keep in mind that if you are going to have photos in your book, they should be professional. We have had authors shoot them with their iPhones, and they've turned out... Some of them have turned out really well as well, but you just kind of want to check in on the requirements for printing when it comes to photography. And also know that if you do decide to go with a professional photographer that will be an additional expense in the creation of your book. So I have an example laid out here. This is just on the black and white versus full interior just to give you some brainstorming, so when you're thinking about your own book, you can decide what you want to do. So this is actually a sample of my cleanse book, which has recipes in it, and we decided to keep the photos, we wanted to have some photos because we wanted to add a little touch to the book and make it aesthetically pleasing, but we didn't want to incur the cost of having full color photos. So we actually chose black and white, and these are just screenshots of what the layout looks like on the pages. And the book was about 200 pages. And as you can see, the recipes are just very, very simple, there's not much to them, there's no pictures with the recipes. And the cost per book for a 200-page book was about $3.35, and we charge $19.95 for the book. So if we sell it at events, we're making about a $16.00 profit roughly. And it being on Amazon, our royalties are around, I think, $6 or $7 a book. So the reason why we didn't want full color illustration is because we wanted to be able to stretch our copies, be able to make more per copy but also have the book available at a reasonable price for our audience because that was important to us. Now another example of a full-color illustration. So I just kind of pulled a book on Amazon that was full-color, and for a 200-page book, full color, and about 8.5x11, very similar to the Bliss Cleanse book that I just showed you, it costs $14.85 per copy. So there you have to consider how much you're going to charge for your book. So something like that, you probably want to charge about $29.95 or $30. So you just have to decide, is it worth it for your audience? Is your audience willing to invest $30 in the full color book? Are they willing to invest that or are they willing to invest maybe $19.95? And again, that's where it goes back to getting really clear about your beyond-the-book goals because everyone is different. We've had a ton of people in the book course do full color, we've had a ton of people do the black and white. And there's no one right or wrong way. I just want to make sure that the information is in front of you and available and so you know the pros and cons of each, so that you can make a decision for yourself. I think either way is great, but you just have to take into considerations the cost, how much you're selling it for, and how much you'll make. Some people, they don't even care about making a profit, they just want to create a beautiful aesthetically-pleasing book, and that's their goal. And so if that's your goal, go for it. But again, if your goal is to sell a ton of copies as cheap as you can and get it into the hands of a lot of people, then maybe you want to consider going black and white. Okay. So this is really your turn now. I gave you some of the information. I want you to take this and get really super laser clear about your beyond-the-book goal so that you can make a cookbook or recipe book that truly fits your specific needs. Remember, there's no one right way or wrong way, but we want you to see the information, to look at it, go on those links that we showed you, and get super clear, and make a decision that will work best for you.

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Duration: 10 minutes and 19 seconds
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Language: English
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Posted by: integrativenutrition on Nov 13, 2018

Creating a Cookbook_LYDB Aug18

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