Disparando ideas - Joseba Barriola
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Hello, how are you?
Well, good afternoon to everyone, how are you? everything okey?
Okay, basically I want to share with you today
is about this word, which is very powerful, and is called CREATIVITY
To begin, I would like to ask a quickly question to everyone
How many of you ?, or how do you consider is the Creativity in your day to day?
Do you think Creativity is important, yes or no?
yes
Okay, we're all clear on that.
Now, how much time per day ?, Think well ...
How much time per day do you spend generating new ideas or creating new things?
Surely pretty little, okay?
on one hand, we are talking about how important creativity seems to us
but we don't have the time to do it
I think this is an opportunity, that all we have
and I will talk a little to you here
what I want to talk about in this moment
basically is how creativity
gave an unexpected and completely different turn in my life
and I want to share this story
What do you see here, and a quick question
Who of you know how to paint?
raise your hand
know how to paint
One, two, three, four .... like three percent
ok, I think I did not ask the right question
and I'm going to rephrase the question a little better.
Who of you know how to paint, this that you watch on the screen?
Okay, I can see, everyone, and who didn't raise the hand has serious opportunities, indeed.
okay, who din't raise his hand
What happens?, if we had in this room here
a number of children or if we were all children in this room
with the first question that I asked, who knows how to paint?
all the children would have raised their two hands
okay, why does this happen?
basically happens, because they do not have barriers and they do not have prejudices
and as we grow, we develop and create certain barriers
that prevent the flowing of creativity
for example when we were little in the school they told us
please when you paint in circles
please don't leave the circle when you are painting
they were already creating to us certain barriers
when in fact it is totally different
I actually asked my 4-year-old nephew
to made me a drawing, and this is what he did
so, look how creative children can be
so, what are some of these barriers?
The first one, which just happened to us right now
It's me I'm not creative, okay, we do not feel we're creative
Why does this happen? Why does this happen to us?
Basically it's because when we talk about being creative
or about creativity, we associate it with something totally artistic
like the question of ... who of you knows how to paint?
and this is completely false
okay, the reality is that when we talk about creativity, or when we talk about being creative
What we are talking about... is how we use or generate ideas
or use the imagination
and make it a reality
not only remains the thought of the idea, but we seek to make it a reality
so that is very important
second fundamental barrier, The failure
what happens to the failure, basically when we talk about failure
It gives us a terrible fear, but in fact if we analyze deeply what is the failure
which we are afraid, is not to failure in itself
if not to the consequence behind failure
Why does this happen to us too?
because since children when we came to this, when we came to failure
There was an infallible millennial technique
which were used every the mothers of us, in my time they were used
was a very powerful tool, .... this thing here
okay, what's going on?
when failure came, and we did something wrong
the punishment came immediately
so that created barriers for us since we were kids
we still carry them
another of the barriers we have as humans
some very dangerous phrases like:
"All life has been done like this"
Or "Always worked for me"
What usually happens with these kind of barriers?
for humans is very difficult, it is very scary
jump from the known, to the totally unknown
And there comes a topic of risk and risk taking
sometimes seems very complicated
but believe me there is no better satisfaction than doing different things
and look for different results, okay, because that is priceless
definitely the satisfaction that we feels as a humans, in achieving that
really, it's priceless
and finally one of the barriers that also often happens to us at the level of creativity
is, it's not perfect yet
and is related with the perfection of things
we feel that it has to be something totally perfect to be able to do it
and at the end, and is fully tested
is preferable to do something, more than to do absolutely nothing
and always we have time in the way to perfecting things
Okay, how do we break down these barriers we have?
and that don't open the door to creativity
basically I call it in this way, and it's "Shooting Ideas"
what I talk or explain, when I say shoot ideas
Is to generate ideas, and don't leave them in the thought
if not simply bring them to reality
so that is very, very important
Okay, as I told you at the beginning.
Creativity in these moments changed my life
or gave a very unexpected turn to my life
and I'm going to tell you a little about that story
I was designing the cover of a book
And on the cover of that book, what I wanted to capture on that cover of the book
It was basically a brain
That was in a totally different way, and with high impact
after shooting a lot of ideas
something happened to me, and I started experimenting
and this was the result
Okay, what you see here for me is a brain
has the shape of a brain
has the certain texture
and definitely the colors caught my attention
once I came out with this, or I came to this result
I said, what happens ?, if I continue to experiment, to see what else come out
If I can make other shapes
and I came to this image that is here
what do they think of this image?
a bear
okay, I think just as it is.
when I was a kid, I really liked some gummy candies that were shaped like a bear
And it seemed to me perfectly to this
then I came with this other image
What do you think of this other image?
A Transformers, over there are saying some things
Okay, I thought this was one of my favorite superheroes when i was a kid
And what about this?, what do you think of this?
Okay, over here they said a flower
To me this was very much like the garden of my grandmother's house
which had some spectacular flowers
now, some of you will be wondering
how do I do that? Or how is this done?
And believe me it's pretty, pretty simple
And I'll show you right now
Ok, we basically require
(Let me see if it is there focused, there we have it)
Basically we need a camera
water, inks, lights and an aquarium
which is basically what we have here, we have a water tank
and what we are going to do, is to pour the paints on top of it
and there are going to shape the images that we have there
I hope it comes out
if not you will have to imagine it
I hope you are watching it on the screen, more or less
Note that it is not as complicated as you thought
However
What is the most difficult of all this process ?, which you have just seen in such a short time
The first thing about it, is trying to imagine what will be the final result
It's very complicated
notice that the clouds are still there
and obviously there comes a time when whole water tank is covered of a single color
In this image what I wanted to reflect was a starfish, and this is what came out
A little abstract
another of the difficult things, is not knowing the result of what I'm doing
simply because every time they drop the inks
something totally different happens
or there is a totally different result
third point, which I think is one of the most complicated to handle
It's the time
if you noticed, once you drop the paints
there are very few seconds to capture that image
and for example, you are seeing here
that is something that is the most difficult challenge of this
now look at this picture
on this image I used the three primary colors
yellow, blue and red
and notice that they were not completely mixed, each color is well identified
How many shots do you think I had to do with the camera ...
... to get that picture you're seeing here?
1,000, 500, 100, 20 ...
Were 364 clicks that I had to shot with the camera
until you get this photo you are seeing here
Now, is this photo going to win some prize ?, No
I did not study photography, I am not a professional photographer
I'm pretty sure, if I show this to a photographer
and he will tell me that exposure is not good, and maybe the lighting is horrible
a lot of technical things that I don't handle
but I never would have imagined
a person would have liked this picture
and had it in the living room of his house in San Francisco, in the United States
or simply use my signature
not to sign any document, such as day to day
if not write my signature on frameworks of my pictures
or even this happened recently, two weeks ago
where someone writes to me from California
asking me for my pictures or my images
to show them in an art gallery that he has in California
or even a person who wants to use them in a video clip, for a musical artist
so, notice everything that happened for the fact of an idea about the cover of a book
now, I learned from all this that I want to share with you
with this case or this story that I'm telling you
the first thing is that if you do what you are passionate about
definitely you are unstoppable
this is not the half of amount of pictures that I've taken
and I still think of different shapes, different clouds, different colors
to be able to create at totally different results
another important point is the practice
that happens, as we are practicing more and more
I feel that we have become an improved version of ourselves
I'm going to show you; this is the first picture I shot
when I wanted to go on this idea of the brain
obviously there were no clouds, there was absolutely nothing
versus the last image I shot last week
which obviously has an incredible development
versus the first time I did
okay, another important point I want to share with you
is about the angle on how we take the things
if we use a different angle
we turn things around
we really got totally unexpected results
and incredible results
this picture was some inks that I threw in the fish tank
and look at the single fact of flipping the image
it became a fish
just look at it, only with flipping it
so sometimes seeing things from another perspective
we get good results, very impressive
another very important point
is about shooting ideas
I realized as I shoot more and more
obviously the probability was much greater to achieve spectacular results
like for example this picture that is here
what happened?, in the way, and we saw it in the previous picture
I used, 364 camera clicks to just get a single picture
so definitely if we shoot more
The probability is much greater that we get what we are looking for
another very important point
and that I think it is up to all of us here
creativity has no limits, okay?
which is something that definitely comes to me from this
What happens ?, it's in each of us
Not is that Joseba is gifted, and that he is creative, no
we all have creativity within us
the only difference between one person and another
It's basically that you have to wake up that creativity
Believe me, in the way that you wake up creativity, you become unstoppable
and finally I feel the life, and really we all know
Life happens very, very quickly
As well as those clouds that just seen in the water tank
and if we just take a little moment to shape
or stop for a moment, or capture a moment of that life
I assure you that this moment is going to be wonderful
like this one that came out here, this picture
so, truly my invitation to you is
first ask yourself, what are these barriers?
What do you have today?
who haven't known how to break or who haven't broken down
to start creating new things in your life
I mean, I think it's important that you ask
and believe me that the human is going to be remembered
or whatever we do, we will be remembered for what we do
and not for what we think
so I invite you to, if you have thoughts or have good ideas
don't leave them alone in the thought
if not take it and make it reality
because definitely the only way to make that possible
is "Shooting Ideas"
so I invite you today, to start shooting your own ideas
Many thanks!