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THE CORPORATION [11/23]

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Video Details

Duration: 9 minutes and 56 seconds
Country: United States
Language: English
Producer: MARK ACHBAR and BART SIMPSON
Director: MARK ACHBAR and JENNIFER ABBOTT
Views: 103
Posted by: rafaelmatheus on May 30, 2010

Marketing has transformed itself into a sophisticated, pervasive force that extends into
every part of our lives. Slick advertising campaigns are designed for the express purpose
of manipulating children into buying products and training them to become mindless consumers of goods they don't really want. The Nag factor, a marketing study that evaluated the effect of nagging, was designed to teach children how to nag more effectively. Consumers are made, not born.

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