A4V1
0 (0 Likes / 0 Dislikes)
Observation – Identifying human
factors with field research
On this chapter we will talk
about the human factor.
One of the most important things
in design
is to place yourself on an empathetic
point of view.
One of the great transformations
is when you acquire this view
and begin to care about the
human factor
and human beings
as a whole.
When you start thinking using
the design perspective
you realize you can redefine the world
and your perspective.
That's why you start seeing
new possibilities.
The human being go detached form
the human factor
because he ceased
to see the possibilities.
Those possibilities are important in order
for you to see the solutions.
If we are not seeing the solutions it means
we are far away from our human side
and the big problems
around the world.
For example, when you are
walking on the street
and face a big problem
like a poor child or
a homeless person.
At this point, a lot of people get
detached from the problem
because you can't see a
solution for that scenario.
And that's way the humans start
losing their humanity
and losing their capacity to
create solutions.
That is why it's important
to think
in new desirable
future scenarios
and draw a better world,
draw empathetic solution
which can solve more
complex problems.
That's why we must think
about the human factor
which is our side that brings
the empathy feelings
that enable us to understand one
another needs
and to understand the physical
social
and psychological
factors that create
the whole context.
When we talk about the
human factor
we must have a multifactor
view.
So we start doing the field
research on the streets
based on four
perspectives
physical, psychological
social and cultural.
On the physical perspective
we observe
how the person behaves and how
she relates with objects
and with the surrounding
environment.
When we talk about the
psychological factor
we try to understand why the
person interact like that.
What she is thinking
what are her feelings
and why she is
acting that way.
With the social factor
we try to understand
how she behaves considering
the society
what is her relation
with others
and how others
can influence her behavior.
And culturally we try
to observe the culture
the context.
Where do they live, it is a big city,
or a small city
at Brazil or another
Country.
Starting with this factor
which we name the H factor
being the Human Factor.
We can have more empathy
towards other people
and deeply understand
the necessities
and the challenges
that we will face
on the next steps.
Next Chapter - The importance of
a depth research