8E8 Show Ep 62 Jump!!
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Today we're talking
about the S curve,
but really it's jumping
off the high dive.
And it's looking at your business.
It's looking at your marketing and asking where do I need to jump?
What do I need to just take
the plunge on this year?
Maybe it's with marketing.
Maybe you're kind of down
below watching everybody else
climb up the digital high dive
and you're just still not sure
about it but you're watching.
And maybe this is the year you just need to climb up, inch your way out,
and jump off.
Maybe you've never done any marketing so we just need to get
you on there and drag somebody
up with you that can just push you
off the edge and get you in that.
But I think that life, whether it's business, whether it's marketing,
whether it's life in general, as we look back we see these periods in our life
where there was growth, that
kind of building, growing phase,
where things were exciting.
There was energy.
There was resources
and momentum.
I think we can also look back at places where it began to plateau
and even decline.
And I think what the S curve teaches us is that change doesn't have to be
something that we just take and it comes at us when it happens
and we're a victim of it, but
that change can be intentional.
And as we saw with creating
a S curve on our own
is just climbing up the high dive, jumping off, and creating something
that's new and creating
something that's exciting.
And so if you're anything like me,
I feel like sometimes life can
tend towards typical and tend towards ordinary, and tend towards
boring, and maybe
that's where you're at.
Maybe your marketing
is tending that way.
Maybe your practice
has tended that way
and you're like I need something.
You're not even sure if you put
your finger on it what that is.
I'm telling you, you're
probably due for a jump.
And so my advice for you in
2017, climb up the high dive,
inch your way out and jump.