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Tetsuya KAIDA, Toyota Visionary, on ‘Space and Wind’

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APPLAUSE Good morning everyone. First of all, I must confess about myself. I'm not a Prince. I'm not Chairman of Toyota, I'm not the President of Toyota, I'm just quite outside of Toyota. And one more thing, my English is very, very poor. The Princess' English is very beautiful. I'm quite far away from her. So, today, first of all, I want to show you a quick video. Song title: Tabibito / Artist: Ketsumeishi Do you like this? This is one of my favorite Japanese songs and the theme is "wind". Actually, I like this place but unfortunately there is no window so you cannot feel the real wind but I just want to give you "wind of heart" today. This is my special figure. Where are we now? We, Toyota are around here. Where is General Motors? Whoa! Or Ford? Whoa! And this is not about only the car makers but also for the government system, educational system, many, many, and our society itself. So, I, myself, just want to be standing around here. So, today I want to show you some concepts, some hints, for the brand new direction. So, it's very difficult to control... Now, in another meaning, we are already living here, in a conceptual society. Ah, this is a very famous person: Daniel Pink, "A Whole New Mind". And, Toyota is here. So, we must skip two stages for the next era. So, in this time, it is very important for thinking spiritually, so not from the left brain but from the right brain. So, then, what is the hint for this society? This is a comparison of the Western Way and the Japanese Way. Lancome? I'm sorry, is there anyone from Lancome? No, no? Estee Lauder and Chanel, but Shiseido. And the Western way of thinking is strict rules and regulations around the brand, but, maybe we Japanese people... Ah, this is very famous. For me, for any questions, I can say "Yes" or I can say "No". But, maybe in the Japanese way and at the core of our thinking, we have something spiritual...something. So, I want to show that. Oops, sorry, this is the Western Way! Beauty and the Beast. Please look at this and what do you feel about this? I cannot feel anything. Next one. Princess Taka...ah, no, no, no, Princess Mono...I'm sorry. (LAUGHTER) Princess Mononoke. So, this is just one tiny moment between the former time and the after time. So, Mr Miyazaki, one of my dear friends, wants to express the timing of the changing. You can see they made up their mind, from the dark world to the light world. So, this is a sunshine...oh sorry. Sun, here, through the leaves. So, this is just one moment. And the next one is Pocahontas, but I cannot imagine what she is thinking. This is Nausicaa, so maybe you can feel...what do you feel? Concentration to here, the tiny moment? And, oh, whoops. This is the Western way: Kung Fu Panda. Hmm. So, I don't want to say anything about this. So, the next one. This is the Japanese way. Raccoon dogs, sitting just like human beings. It's very important for Japanese culture. The base is pureness and calmness, but there is one, tiny beautification: the moon. Maybe for us Japanese people, the moon has a special meaning for making people's mind pure, calm, and gentle. And, the next one. Ah, sorry, it's very difficult. Totoro. Maybe you already understand the moon power is on his back so he can fly. And not only from the moon power but also the umbrella is the symbol of maybe the big sky, and spinning tops mean the power from the earth. So, it's the very special, playful mind of Mr Miyazaki. The next one is...Japanese toilets. Maybe some of you have already experienced a Japanese toilet system. If you stand here, the door opens automatically: Welcome Sir, welcome! And if you go to the, winter, very cold, midnight, go to the toilet, the seat is just the same temperature as your body. And, yes, yes, moonlight in the toilet. So, this is Japanese technology. And, a little more. A little more. There is more. Ah, yes. Yes, yes, you sit here. For any kind of hole, any kind of size, any kind of... Total company and INAX company can control the clean-up of everything. This is Japanese seat technology. The last example is...where is the Pocky man? Ah, yes, he is the Pocky man. This is a Japanese packaging system. One touch and two packages here. So, this means that you can share this with yourself, your girlfriend, your husband, and one for now and one for tonight. And... No chocolate on your fingertips! This is quite different from American potato chips. If you enjoy the chips, after that your fingers are very oily and salty--quite different! So, then... Where is the next...oh, yes. This is the first conclusion and I think these five key factors, we Japanese people, Japanese culture, have these inside us. Spirit, sense, craftsmanship, mastery and duality, and a playful mind. Our team's activities over these 10 years, we have developed some new ideas and new products and new space design from these five factors. So, I'll show you very quick examples for this and this and this and after that I just want to explain about this. Yes, you already know this is <<Japanese>>. This is moonlight in the car. This is my car, it's name is Mark X. <<Japanese>> And this is Lexus' design also from the Japanese originality. And the next one is space designs so I can say "Duality": This is a straight line but curve line. The many layers for the different heights <<cant quite hear>> Maybe quite different from Volkswagen. I'm sorry for the German people. And, the next one. So, we are now living in a very spiritual time, but we automakers are still living in the industrial era. We must jump up to the next stage. Unfortunately, now, this is the relationship between humans and cars: just utilized. When we drive a car we are somewhat selfish and arrogant, but we must change such a relationship like this. Mutual understanding, we people nourish the car together, and mutual communication. So, for that way of thinking we have already developed just the concept. These three. One is adequate existence, so this means current cars are too bright, too big, too heavy, too noisy. And the second one is inner beauty. A beautiful mind can make people healthy. And the third one is we should meet as natural people, natural feeling. So, I just want to show the first one. Ah, yes, he is the 1/X engineer from Toyota. So, do you know much the Prius weighs? It is 200 kg heavier than a Corolla. So, 1/X... This is about one-third from Prius. So, we don't use metal and iron and the body is just from paper, yes, paper, reinforced cellulose. In the future we can make this car from seaweed. And then, if the car is very lightweight, the noise and the temperature, the heat, the light, such kinds of negative impact, we can reduce to a minimum. So, this is the 1/X concept. Sorry, it's very difficult to control the time. So, the next one is the concept of "lean". These are the five principles about the <<??>> treat the things and you can control your body and you can calm your mind then you can feel the surroundings and nature. So... Thank you, thank you so much. APPLAUSE

Video Details

Duration: 22 minutes and 5 seconds
Country: Japan
Language: English
License: Dotsub - Standard License
Genre: None
Producer: Virgin Earth & Ansur Pictures
Director: Andrew Malana
Views: 659
Posted by: tedxtokyo on Apr 25, 2010

A talk given in Session 1 "How Can We Organize Ourselves To Make A Difference?" of TEDxTokyo 2009, held on May 22 at National Museum of Emerging Science and Innovation.

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