Unique Board Uses 未做
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Hey it's Cheryl Stinchcomb. Welcome to profits on
Pinterest and today is day 12. We talked about
boards. We actually had a full lesson and
we talked about a lot of different details but
there are different ways you can use your boards.
I want to spend a little today on some more unique
Pinterest board uses and kind of go through some
of these for you and show you a few different things
that are gonna be beneficial to you.
So in this training session, I'm gonna show you
two different ways to use your Pinterest boards.
I'm gonna give you the best way to gain engagement
on your boards. And then I've a secret but shhhh..
I can't tell you just yet. You're gonna have to wait.
So first of all, I wanna tell you the best way
to increase engagement on your Pinterest account
and it's called contributor boards or you'll also
hear people call them group boards.
And these are really awesome to be able to not only
increase engagement, but to really gaiin more
followers as well. So first of all, what are group boards?
Well, group boards are where you can invite others
to actually pin on one of the boards that you own.
And you control it. It's invitation only. So whoever
you send an invite to, can accept or decline
to be able to pin onto that board.
What it also does, these group boards, they help you
to interact with other like-minded people on Pinterest
or business owners and when you pin on a board,
it actually gets shared with all of their followers.
So it's gonna increase your brand awareness.
And here's how you know it's a group board.
It's indicated by the little 'people' icon at the top
right of the board as you can see right here.
So why in the world would you use a group board?
Here's some ideas for you. First of all, you can
invite your fan base to pin one of their favourite
products. So let's say you're a restaurant, maybe
you say hey pin your favourite food item that you
had and they will actually take a picture while
they're in the restaurant and they'll pin it.
And you can also tie it into a giveaway as well.
You can do a contest board. Contest board really
makes it simple for people to be able to participate.
Maybe you have a company convention and so
people are scattered afterwards so maybe you just
ask them, invite them hey share your most favourite
moment at the convention. Maybe it's after wedding
and you just want to be able to get more wedding
pictures out there so you can invite people that
are on Pinterest that went to your wedding,
and say hey pin your favourite wedding picture
on our board and it helps you gather other pictures.
So a lot of different ways you can use it whether
it's for personal or if it's for your business.
So think about it, think about your business
right now what you have to offer. How can you
use group boards for your business? And then I
want you to post a video and write down 5 ideas
on what you think you can use group boards for.
So let's go ahead and head over to Pinterest and
I'm gonna show you how to create a group board.
Alright now I told you I've a secret right?
Well here's my secret. It's called secret boards.
Here's what so cool about Pinterest. It's that
you've 3 different boards that you can create
that are secret. And what does that mean?
Well, it means that you can pin items or repin
other people's pins to a secret board that's for
your eyes only. You can only have 3 at one time.
So once you maximize the 3, then you have to
make one of them public to be able to have a
free secret board and one thing you need to know
is once you make it go public, there's no turning back.
You can't make it secret. So why in the world
would you wanna create a secret board when
the purpose of being on Pinterest is people to see
your pins and drive your traffic back to your website.
Well, let me tell you why. Here's some ideas, is
1, if you are, you already got your Pinterest account
up and running, you've got great pins, great boards,
you can avoid having an empty boring board.
So imagine if you have an entire profile of empty boards,
people aren't gonna wanna follow you. They're not
gonna see any value. So you look at this one on
the right, the Twitter social media tips. This one
only has one pin in it. So it's not gonna get a lot
of attention. So what you can do is you can create
a board and you can at least have 5 pins
because that's really all you need to get started.
If you have 5 pins, all of these 4 empty blanks
get filled in and then you've big image there.
So all you need to do to start a board is just
have 5 to get started. Another thing is I like to
have 1 secret board and this will never go public
for me. It's called the placeholder and this is
when I see things on Pinterest that I'm not really
quite sure I want to repin or if it's a blog article
that I'm interested in and I don't have time to read
it yet. I will repin it to this placeholder and then
I come back to it. So I might be working on a project
that I've an idea for and I'm can't start for months
down the road, I'll pin it into my placeholder board
and I'll always come back and look at it. So
in there I've 37 pins right now that I refer back to
and hold on to but I'm not really quite sure
what I wanna do with it. So I love having that board.
Just so you know, when you look at the board,
when you see the lock there, then you know that's
one of your secret boards. So that's how you know
it's secret and it's not public.
So here's what really cool. What if you were to
combine these both ideas? A group board with,
as a secret board. Well you and your team/friends,
they can pin without the public seeing what
you're pinning. So only the people that are invited
and accepted this secret board can see what's
pinning. So what would you use that for?
Well let's say your business and you have
your team is kind of scattered across the US,
what if you've a future company promotions coming
or you've team meeting coming up. Well you can
pin ideas, pictures and stuff that you're working on
and then everyone can see all at once. So instead
of having to do emails back and forth, you can
share on Pinterest board. What if you're organising
Christmas gifts to buy and you're trying to organize
with the grandparents, maybe they're saying oh
what the grandkids want for Christmas, they always
ask me and I can't really describe it to them
but I can definitely post a picture from the toy store
or the clothing store and then they'll know where
to get it and how much is it.
What if you're planning a bridal or a baby shower
for friend and you want it to be a surprise or
a bachelor party. So there's so many really great
ideas to combine both of these together.
So think about it as your business if you've a team
that you work with, or maybe it's just yourself,
you're planning this big contest and this giftaway.
You can start building your board and start putting
it together and then all the sudden, bam you can
make it go public when you're ready roll at your
promotion. So take a few minutes and just go ahead
and pause the video and write down how can you
use a group board or secret board to represent
your brand. So let's go back to Pinterest and now
I wanna show you how to create a secret board
and once you see this, then you'll know how to do
both of them together.