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Demo for ETC blog

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Making Web Multimedia Accessible Needn’t Be Boring Some people see the legal obligation to follow Web content accessibility guidelines - Peggy Martinez, Accesibility Manager, Lighthouse for the Blind [Screen reader] We engage with people around the world to foster awareness of the power of love and forgiveness in our global community [Peggy Martinez] OK well, obviously that's important. So, had I been able to find that initially by pressing one of my usual navigation keys... that would have been fantastic. And I'm sure it will be fantastic when it gets fixed. [Rob Roth] I'm an artist, and so I was particularly interested, and... I connect to things through art very often, but unfortunately it's not captioned, so... And the guy seems to be Italian so... Showing these gorgeous paintings but I have no idea what he's talking about. So, my connection is broken. I feel like I can't connect to it. Kyle Thompson, Director of Communications The Fetzer Institute [Kyle Johnson] Love and forgiveness in many ways are about inclusivity... embracing others as well as wholly embracing ourselves. Making our message and work accessible to a broader audience are primary objectives for us. Consequently enhancing fetzer.org became an immediate priority. We looked to experts and to the principles of universal design for guidance. Terril Thompson, Technology Accesibility Consultant [Terrill Thompson] Universal design is designing a product so that it works for the greatest possible number of users. And ultimately the goal would be for everybody to be able to use that product. Daria Lo, User Experienced Innovation Manager [Daria Loi] So there is one thing that is called participatory design that I've been for many years a big advocate. There's a big community of people around the world that really believe that it's not about designing for people... with this idea that you are the designer on the top of a mountain... and you can dictate to the rest of the world what's good and what's bad... but it's more about "designing with". Now "designing with" means really understanding that you as a designer or an engineer... are one, but not the only, expert. And you need to sit at the same table with the other experts. Glenda Watson Hyatt, Accesibility Consultant and Writer [Glenda Watson Hyatt] By including everyone's needs right from the beginning... accessibility and universal design becomes part of the natural workflow of the project... whereas adding accessibility features as an afterthought at a later stage in the process... dramatically increases work and cost, and hence, might not be as optimally implemented. [Rob Roth] If you're thinking everything is only in spoken English you're leaving out many many people. So, when you design a program, make it for the broadest audience possible. Meaning you would want to include captions in English and possibly in different languages. Especially when you're making a video. [Terrill Thompson] There are millions of people worldwide who have disabilities, and beyond that there are millions, perhaps billions of people just using different sorts of technologies than are conventional. And so, I think it's important for people who are producing products to understand that there's a huge market potential for practicing universal design and trying to reach the broadest possible audience with their product or their design. [Daria Loi] So we have to really found our designs and or engineering work... on a good deep understanding of the context. And once we have that good understanding, then we can identify where the real problems are, not the manufactured problems... and therefore resolve things and solve through real solutions that can really make things better for people. [Kyle Johnson] We'll continue to work towards universal accessibility in all that we do... because we see a connection between universal design and love and forgiveness. [Aditya Ganapathiraju, Research Studies Assistant] At first they sound like rather abstract themes, but ... if you define love as a willingness to accept and care for someone as they are... and as they present themselves... it seems like universal design would be an intuitive way to accept that person... regardless of their shortcomings or impairments they may have... and in order to help them, you know, flourish in their own way.

Video Details

Duration: 9 minutes and 59 seconds
Country: Italy
Language: English
Producer: Claude Almansi
Director: Claude Almansi
Views: 114
Posted by: calmansi on Apr 3, 2009

Just a demo

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